exclusive BTS photo

Weekday jeans AW16

Written by Fashion Tales

For autumn/winter 16 Weekday jeans delivers a specific look that reflects on self-expression and youth rebellion. A mashup of 90's, utility and workwear references, the collection layers oversized key pieces such as denim jackets, bombers, hoodies and flannel shirts with overdyed denim pieces for a distinct Weekday aesthetic.

Deep dark denim is paired with green, brown, black, and a high contrast orange, all enhancing the 90's inspiration. Details play a big part in making this collection feel spontaneous and individualistic. For autumn and going into winter overdyed denim comes with equally dark threading, bombers have classic bold detailing and hoodies have a new approach to prints, that plays with typography and messaging. Completing the collection are new jeans fits, Ace for woman and Vacant for men both with loose fits and wide legs. There are also two additional fits for women; Seattle with a high waist and Beat with a medium waist.

This season we created a print that represents the feeling of the collection, “the future is already here”. With that in mind, we worked a lot with the word renewal and found inspiration in the beauty of giving classic garments a new expression.”

 - Louise Lasson, Creative Director