We went to Berlin for the launch and to take part in an irl experience of
Stories on Zalando.
Stories on Zalando is an inspiration-focused fashion experience created in collaboration with Highsnobiety and gives customers the opportunity to discover new styles, trends, products and brands, as well as to take part in wider cultural perspectives and ideas.
This hub of content, available under “Stories” in the Zalando app, offers inspiring stories and curated content with captivating fashion narratives, especially those about new and exciting brand collaborations, people, culture, society and hyped products.
With a full day taking us through each guest collaboration hosted by all the collaborating guest editors under each category.
Started with a panel talk guest-hosted by Highsnobiety's founder David Fischer who went in a little deeper on the importance of inspiring and engaging customers.
And ended with a performance by the British singer and songwriter Charli XCX.
Who also is the first to front the “Cover Story” under Stories in the app, where she gives the readers a behind-the-scenes look at her personal style.