I really wanted to share this with you guys, because I think its pretty amazing. Selfridges, which is this huge department store in the United Kingdom has made a collection called “Agender”.

“Welcome to Agender, a celebration of fashion without definition. Join us as we explore and examine shifting gender boundaries through ground-breaking fashion, music and design collaborations.”

When talking about unisex clothes and genderless garments they always tend to be pretty minimalistic, dark and masculine, even though the concept should be neutral. Party because a woman dressed in men’s clothes aren’t as “sensational” as a man in let’s say a stereotypical feminine outfit. Which makes the concept of unisex very complex. The aim is good, but it’s not quite working the whole way.

Selfridges define the name of the collection as “Without a gender (nongendered, genderless, agender; neutrois); moving between genders or with a fluctuating gender identity (genderfluid); third gender or other-gendered; includes those who do not place a name to their gender.”

What I really like about this is how they talk about the collection. It’s not a collection thats both for males and females and everyone can wear it etc etc but its moving between the genders and they talk about genderfluidity. This is something I really like. There’s no definitions or whatever which, for a huge commercial store, is very impressive.

I also enjoy seeing the clothes not being all “stereotypical unisex”, let’s call it post-unisex. Its refreshing to see something else than just a woman dressed in a suit looking all angry, sitting on a chair, legs apart, smoking a cigarette. The whole color scale is there as well as the different garments. Even though I’m not a fan of every piece, its the idea about a genderless collection that interests me the most. Out of this discussion - can a garment be genderless? What happens with a garment when its put on a body? Is it possible to dress genderless?

Maybe the fashion industry are heading towards a more genderless way of creating clothes and by that I mean not only as a trend and then just fading away just like all of them. Let’s hope this trend, or statement, is here to stay.

Tags: Selfridges.
Love, Felicia Eriksson