I just came back home from a breakfast at the new House of Dagmar store located in NK. The shop looked fresh and sophisticated and they'll be selling some limited edition pieces there (and the regular collections of course). Kristina Tjäder from Dagmar did some talking about the shop concept but she also mentioned how they're working with sustainability for the environment. They've created something called animal friendly fur :) Which means they shave the animal and use the hairs to make a texture that looks and feels just like regular fur but no animals hurt, just new haircuts.

Love, Michaela Widergren