Photography by: Malin Hägglöv.

Stockholm's fashion crowd was very excited to see the Rodebjer collection in real life after all these years. Sandra and I ducked backstage right after the show and asked the lovely Carin Rodebjer a few questions about her collection and being back in Stockholm.

It's so great for Fashion Week in Stockholm that you had a show this season, how do you feel about being back in the arena?

It is fun to be back. Stockholm has changed a lot since I showed here last time. There are a lot of familiar faces and also a lot of new ones, which is exciting.

Your last collection was a closed show with a strict social media and media embargo. Are you going to try and keep this concept even though you've already being viewed and uploaded by many journalists and editors just now, do you have a plan to keep some sort of embargo going? Do you feel this is important?

The foundation of the strategy remains, which is a strong focus on communication created for the end consumer when we launch the collection in stores. We did however realize that we had to make it easier for press and wholesale to do their job so now we have less restricted rules on social media coverage, pictures can be taken and published from the show. 

Do you feel more inspired working in Sweden? Does the slower pace of life give you more connection to your collection?

At this point Sweden is just the right place for me to be. We have opened a big new store, we have a lot of new amazing employees on board and we experience a lot of growth in Scandinavia, so it is inspiring to see and feel the flow. 

Last collection was inspired by 'Judy Chicago', who was your inspiration this time?

This time it was lots of women. It was about a multitude that form a strong unit. We were inspired by Hannah Wilke, Niki de Saint Phalle, Helen Chadwick, Marina Ambramovic among many.

Do you or are you working on any concepts that reduce your carbon footprint?

Out of that perspective I also suddenly felt that it is quite modern to stay at one place and not fly constantly over the Atlantic back and forth. For Rodebjer as a company sustainability has always been important. We choose sustainable options whenever we can and we are also developing a new strategy regarding sustainability that we hope to share with our customers soon.

More backstage photos from the show here.