photography by SANDRA MYHRBERG

TID Watches - Canvas

Written by Fashion Tales

This spring, Swedish brand TID is launching a new collaborative platform, TID Canvas, inviting a selection of artists and designers to interpret the brand’s iconic TID No.1 watch, resulting in a limited annual production.
‘We want to embark on a creative programme of temporary collections. The goal is to make TID a natural platform for experimentation. Each watch is completed within twelve months and launched in the spring, for collectors as well as new customers to explore and enjoy,’ says Ola E. Bernestål, CEO of TID.

‘We wanted to highlight the qualities of the design by reducing all decorative elements, bringing out a solid character, using a pure white silhouette,’ says John Löfgren, Co-Founder of TID and Creative Director at FUWL.

Being pared back does not mean less communicative. Essence remains a strong vehicle for expression. That is precisely why we wanted to create a version of No.1 in
a monochrome white index with the same white sleeve, providing that sense of an actual canvas — a carte blanche — showing that anything is possible,’ says Jonas Pettersson Co-Founder of TID and CEO, FUWL.

FOR THEIR WATCHES GO HERE