No. 5

Altered

Written by Fashion Tales

The Swedish innovation that reduces water consumption by 98%. With a nozzle that is easily installed on the crane, the amount of water consumed can be greatly reduced. It saves a lot of energy and significantly reduces CO2 emissions. Behind the innovation that is recognized worldwide, there are three Swedes.

Altered: Nozzle was launched in 2016 via the crowdfunding platform Kickstarter. The product was based on an idea to use the pressure in the water pipe to atomize the water to use it more efficiently. Prototypes showed that it was possible to divide the water into millions of drops and to increase the speed to 50 km / h, which resulted in the hands being able to wash with full effect with only 2% of consumption. The response was huge with over 30,000 pre-orders of 30 days and over 50 million impressions on Facebook. In a short time you received inquiries from private individuals, companies, municipalities, hotels and restaurants from all over the world.

Altered: Nozzle was launched in 2016 via the crowdfunding platform Kickstarter. The product was based on an idea to use the pressure in the water pipe to atomize the water to use it more efficiently. Prototypes showed that it was possible to divide the water into millions of drops and to increase the speed to 50 km / h, which resulted in the hands being able to wash with full effect with only 2% of consumption. The response was huge with over 30,000 pre-orders of 30 days and over 50 million impressions on Facebook. In a short time you received inquiries from private individuals, companies, municipalities, hotels and restaurants from all over the world.

“If we want to make as big a difference as possible, as soon as possible, the goal must be to find extremely simple and affordable ways to upgrade all existing products. Not to replace them. That is what we do with Altered: Nozzle, ”says Johan Nihlén, CEO of Altered.

Today, the first products have been released and much attention has been paid to the USA and the Middle East, but the fastest growing market is currently India, where interest has been enormous. The products work all over the world and the goal is to reach as many people as possible with the innovation, which has the potential to save billions of liters of water and countless amounts of energy and CO2 emissions.

Altered: Nozzle has recently been selected to become part of the Nationalmuseum's collection. Cilla Robach, associate professor and first curator of the Nationalmuseum with responsibility for contemporary design, says about the donation of Nozzle Dual Flow Pro: “Design for sustainable development one of the great challenges of the world today and Altered's nozzle offers a simple way for the user to radically reduce their drinking water consumption. But a prerequisite for us to want to use it is that it has an attractive design that blends into modern kitchens. The product has a work height both in design and function. Nationalmuseum is Sweden's responsibility museum for collecting arts and crafts. The collection extends from the 16th century to the present.”

Since the launch, WWF's prize, Climate Solver 2018, Nordic Cleantech Open and the SME Innovation Award 2018, has also been won by the European Commission's research and development organization for water.

The company has also recently launched a soap, Altered: Soap, the first in a series of cleaning products specially adapted for the water-saving technology. The product is a rich and environmentally friendly foam soap but only natural ingredients. Altered has more news planned ahead and will, among other things, offer its nozzles in simpler and more affordable materials to get larger, global distribution.

https://www.alteredcompany.com/