photography by KEVIN BUITRAGO

J.Lindeberg SS20 collection

Written by Meghan Scott

J.Lindeberg presents Spring / Summer 2020 in London - Chapter ⅘ in ‘future.archive’ : ‘sub.culture’.

” ‘Future.archive’ is an overall concept introduced by Jens Werner when he took over as Creative Director for J.Lindeberg. It's a journey that spans five seasons and portrays the brand's journey into the future where sport and fashion united in the meeting between tradition and tech, classic and innovation. J.Lindeberg introduced the collection during an event in its new showroom in London on June 27th.”

SS20 tells a story about how some cultural movements replace others and how something groundbreaking becomes mainstream, in order to be passed to passé in the next step and then return as “cool” in new subcultures. How cultures within a culture develop and transform into something new. The Mod movement is an interesting representation of just that - how the attitude and the self-confidence of a few individuals have been able to characterize style and clothing codes for decades, ” says Jens Werner.

Werner has taken the brand into a new future, taking iconic pieces and redefining them with tech fabrics and bulky silhouettes. Key looks include oversized fishtail mod parkas, carcoats, and long bomber jackets. Thick wool knits still prevail but in a coolmax blend. These fashion chapters weave in the golf and ski aspect of J.Lindeberg and sub-cultures, with a strong sense of longevity.  

Photography by KEVIN BUITRAGO