Acclaimed makeup brand Pat McGrath Labs launch collection at Sephora Scandinavia

Written by Yasmine Mubarak by Fashion Tales

Makeup Artist Pat McGrath has revolutionized the beauty industry for more than two decades. She has been on the front line of countless runway shows, being responsible for the make-up looks for brands such as Prada, Miu Miu, Gucci, Lanvin, Louis Vuitton, Bottega Veneta, Givenchy, and Alexander McQueen to name a few.

Not to mention, worked with countless magazines, advertisements such as Cover Girl and created luxury cosmetic brands. In 2021 she was made ‘Dame Commander of the Order of the British Empire’ as the first makeup artist, for her service in the fashion and beauty industry. And the queen of fashion, Vogue’s Anna Wintour preached McGrath as ‘’the most influential makeup artist in the world.’’.
After years of working within the industry, she launched PATH McGRATH LABS, a bold collection composed of essential, iconic products that helps you recreate the beauty looks of the makeup artist's continuing legacy. From eyeshadows to eyeliners to foundation and lipstick, McGrath has created a wide range of shades for different occasions that adapts to every skin tone. The collection is set to please both the industry professionals as well as the makeup enthusiasts at home. An exclusive preview of the base collection, that will launch at Sephora Scandinavia shows a deep range of products and we are here for it.

I am always on the search for that “perfect red lipstick” and Pat McGrath Labs lipstick Elson 003 is definitely one of my top fives. I look forward to trying more from her brand when it launches at Sephora” Elva Ahlbin, Makeup artist and beauty editor

Pat McGrath's Labs will be exclusively available from April 2021 in Sweden and Denmark’s flagship stores’ and online at