Luxury fragrance label, BYREDO, has introduced its latest evolution to ‘Mister Marvelous’. Welcoming a new, limited edition re-issued fragrance, with a new face to the scent. The  Super Bowl LVI champion, Odell Beckham Jr.

The what is said to be a cult favourite returns: introducing the limited-edition reissue of our original Mister Marvelous Eau de Parfum. A limited-edition reissue of the original Mister Marvelous pays homage to a contemporary man — clean cut, self-assured, exquisite and astonishing. Mister Marvelous turns the classic men’s cologne on its head with a modern, citrus-led twist. Brimming with charisma and exuding the scent of a confident character, the sweet opening of mandarin leaves and neroli flower leads to a fresh heart of bamboo and green lavender. Full of gestures that delight, spicy notes of black amber and white cedarwood provide a final dash of intrigue and surprise.

The campaign wants to show that to be Marvelous in 2022 is to be multi-dimensional. Three-time Pro Bowl wide receiver and Super Bowl LVI champion Odell Beckham Jr. embodies this as one of the National Football League’s most magnetic stars. Apart from being an exceptional athlete, Beckham is also a father, an entrepreneur and the new face of Mister Marvelous.

“Mister Marvelous reminds me of a Renaissance man,” Beckham says. “Winning the Super Bowl, becoming a dad and going into my 30s, I’m in a happy place. That’s what Mister Marvelous exudes — a well-rounded happy guy.” Beckham has long been a supporter of Byredo. “I love the brand. The candles are all over the house, and I recently started using the fragrances,” he says. “Authenticity is important to me when choosing the partners I work with, so this was an easy fit.”

The Mister Marvelous campaign will feature imagery by Joshua Woods. A native of Harlem in New York City and currently based in Paris, the photographer and filmmaker often gravitates toward individuals with unconventional stories in the worlds of fashion, art and music. A natural photojournalist with boundless range, his work has been exhibited worldwide, including as part of group shows in New York, London and Paris. His commercial portfolio has included commissions by Gucci, Ralph Lauren, Chloé, Carhartt and Nike. Beckham will be styled by New York high-fashion imagemaker Stella Greenspan, a former assistant to American Vogue creative director Grace Coddington before she expanded her portfolio to include editorial and commercial clients, ranging from W Magazine, Dazed and British Vogue to Chanel, Dior and Nike.

The re-defines scent has: 

Top: Mandarin leaves, Neroli, Bergamot
Middle: Bamboo, Lavender
Base: Amber, Cedar Wood

Find it at BYREDO.COM