The fashion brand Stella McCartney is entering the world of skincare, with sustainable ethos and commitment to cruelty-free products. Which the brand calls “conscious luxury”  titled STELLA.

The new line includes vegan and cruelty-free products that each is inspired by nature. The first launch includes three products, a cleanser, serum and moisturising cream. The STELLA Reset Cleanser, is a multifunctional product that removes makeup and impurities from the surface of the skin, while helping it to retain its natural pH level. Followed by STELLA Alter-Care Serum, a combined skin serum and eye cream for that effortless look. Also said to improve the skin’s tone and texture to in the long run help with the skin barrier. Lastly STELLA Restore Cream, which is supposed to be moisterising and help with lines. 

In a press release Stella McCartney says that “I was raised to see things from a different perspective, to question and challenge conventions, to seek out another way. Growing up in Scotland, I learnt to smell nature, hear her, learn from her and most importantly respect her.'' 

The products are made with 99% natural-origin ingredients, with the final 1% acting as a preservative. Key ingredients within the range include Organic Rock Samphire, Biotechnological Lingonberry Extract, Wild Organic Birch Sap and Wild Harvested Dulse Algae Extract. They only uses reusable bottles made from recycled glass, reusable pump kits made of recycled social plastic and an airless pump to minimize product waste. 1% of all STELLA sales will also be going towards the NGO Wetlands International conservation, with a view to support ongoing regeneration projects and restoration efforts. Read more about the new beauty line at StellaMcCartney.com