The popular brand Estrid, has always challenged the norms, of our society. This December is no difference, the new campaign brings the mighty decade of Renaissance Art (c. 1400-1600) into a modern (more accurate) twist.

The art period of the Renaissance is a period in our art history filled with the Mona Lisa, The Birth of Venus, The Venus of Urbin and classic art pieces focusing mostly on the human body. The paintings was praised for their closeness to detail. But however, discussed today as a fantasied image of how the bodies look like. 

The new campaign want to bring the history of the renaissance and make it accurate in today's world. How would the paintings look like if created today, and actually accurate of how the human body looks like?

The new campaign shines a light on all bodies – despite their skin colour, religion, scars, stretch marks, body hair and all combined. The visual project aims to not only confront the stark omission of body hair throughout these works of art, but also to approach the lack of diversity we see in them. Estrid got help from historian Amber Butchart, a specialist in the cultural and political context of societal trends and fashion. Whom offered insights into body presentation and body-hair traditions in Renaissance art. In a press release Butchart states: “The Human Renaissance project highlights how limiting and damaging European beauty standards have been in the past… the project reimagines this historical period from a contemporary viewpoint, highlighting that true beauty lies in diversity and inclusivity so all people can feel represented.”

See the campaign in the photos below, physically around the city of Stockholm or at the digital art gallery at estrid.com