COS and emerging designer Reece Yeboah join forces to launch his namesake brand YEBOAH with an exciting new collaboration, Metamorphosis. The collection developed with COS represents Yeboah's evolution, merging each brand’s unique creative language and returns to designs hatched from formative experiences in founder Reece Yeboah’s life. Combining street-luxe wear with contemporary tailoring, a bespoke approach to design results in a unique collection that combines function with style.
Sent to Ghana at the age of eleven, Yeboah hit a turning point. A transitional phase redirected his path, and he returned to London, gaining wisdom, values, and the drive to make his mark on the world. Much like a butterfly that starts life as a caterpillar, Yeboah recognized the beauty in his journey and, through pain, found purpose. Now he hopes to inspire others to find strength, showing the next generation that it is possible to overcome obstacles and hardship.
The design process sought to reflect Reece’s journey and the complexities of life, incorporating multiple layers of discovery. The result is a collection that straddles his past and future, speaking to individuals and communities alike. Comprising over forty menswear-inspired pieces alongside unisex accessories, the collection uses a butterfly effect to experiment with small details that significantly impact the final design. A reversible body warmer offers versatility: cushioned puffer jackets with specially designed hardware cocoon the body, while an abstract butterfly-printed suit provides modern tailoring for special occasions. The collection unapologetically steers away from seasonal trends, focusing on individual expression and authenticity.
The Capsule Collection is available globally on cos.com and in selected stores for a limited time only.