• I just came back from the Eton brand store opening on Sturegatan 8. It’s a quite small store filled with high quality shirts, ties and other accessories suitable for a well dressed businessman. I talked a bit to the head designer Sebastian Dollinger, I asked about his favorite item and it was a shirt with a quite different fish print from the Spring/Summer 2012 collection. Very likeable! He also talked about the importance of the quality, that he designs all of the prints and that he as well comes up with new fabrics and textures, all very ambitious. I think I saw quite a resemblance between the designer and the model in their campaign, which is quite usual but always a bit funny :) The store opens on Friday the 28th.

    Tags: Eton.
    Love, Michaela Widergren
  • On Sunday I will work the wonderful photographer Lena Svanold. Meghan will do the styling that will consist of jewelry by Maria Nilsdotter. The shoot is to be published in the end of next week together with the interview that I did with Maria during fashion week. I’m very exited to work with Lena, I love her aesthetics, and it will be nice to work with Meghan on a shoot again since it’s been a couple of months. Lena is moving to Germany in October so I’m lucky to have to opportunity to work with her before she leaves Stockholm.
    On Friday it’s my birthday..! I’m wishing for a trip, Minimarket shoes or some Nilsdotter jewelry..

    Love, Michaela Widergren
  • Photography by Fances Pellegrini. I love.

    Love, Michaela Widergren

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