expatdiaries /
Stockholm

Ninja traveller. Seamlessly travels between Stockholm, Shanghai, Zurich and France. Late nights in the city and early morning countryside life. Fashion, beauty, reflections, portraits and inspiration.

Contact: [email protected]

  • I received a suggestion from a company which for me (I have 12 years of print media experience in the trunk) was hilarious. Despite all debate approaching press ethics and the marketing law in the most recent years there are still PR and marketing departements that try to manipulate writers (that are often kind and creative, however not necessarily enlightened enough on press-ethics and the law) to guarantee their brands media space in exchange for products or not seldom far too little money.

    Let me break it down for you shortly.

    PRESS ETHICS

    Applies to journalists and any writer that takes themselves but foremost their readers seriously. Press ethics are broad and concerns several areas where for example, you can protect someone by not writing about a suspect of a crime before he or she is actually convicted for the crime (journalists aren't ment to be assholes, they are ment to enligheten society without harming individuals). Press Ethics also includes not guaranteeing coverage, not neccisarily revealing when, where and how you will publish something  and not guaranteeing a positive outcome in your review of whatever it is that you are reviewing if that is not in fact your honest opinion. You write for the people who read your stuff - not for the people who sell mascara. Ok? Ok. Press ethics are not the law. It's about respecting your work and your readers - as a writer. It's a choice you make. A good one.

    MARKETING LAW


    Applies to everyone marketing everything.

    A marketing collaboration in which from you have received products or money in exchange for writing about them in any marketing purpose shall clearly be labelled just as such if not obviously clear (like a full page image ad, for instance).

    Suggestions on how to label an advertorial (an editorial with ambition to sell or market a product and/ or service)  could be:

    - this text is an advertising collaboration
    - In collaboration with

    And so on. Easy.

    FURTHERMORE

    Have no such agreements been made and products have been sent to you on an unconditional note where you are free to test, think and write what you want you are not obliged to label it as a collaboration - since it's not one.

    PR agencies should know this so DEAR GOD, let's hope that in this particular case it was the intern. Nevertheless for this sole reason shall I make my policies clear;

    No collaborations here will ever take place that does not apply with above.

    Should, however reviews appear: Don't get me wrong, I love testing products and experiences. We need them in our life (sometimes we just want them and that's more than perfectly fine) and if I can help you find your faves I'n the jungle I will gladly do so. As long as they apply with above.

    My opinions are not for sale.

    Besides, I already sold my soul to satan ages ago and he is having way to much fun with it to give it back.

    x

    Love, Christine Deckert
  • I'm still on the west coast and since the weather is so darling today I've decided to flip my schedule around and visit my grandparents while it's sunny, beautiful and frosty and work tonight instead when it's dark, depressing and boring. I'll take a long refreshing walk there and make a bit of a detour to get some nature on the way. 

    I love nature. It answers to no one.

    Jacket: Max & Moi

    Sweater: H&M

    Jeans: Filippa K

    Bag: Mulberry

    Boots: Dr Martens

    Glasses: Ralph Lauren

    x

    Love, Christine Deckert
  • I'm on the west coast visiting family for a few days. This morning we woke up to snowfall which reminded me about our trip to Iceland ealier this year. It's raw, rugged and beautiful and I wouldn't mind going back. We paid Blue Lagoon a visit, which I would definentely recommend. I don't have access to the photos at the moment but in time I will write a separate post about if for those of you contemplating a spa weekend getaway. 

    In general, Iceland is best seen by car and there are plenty of places to see and stay at, however it might be a good idea to pre-book during the high season. Reykjavik is adorable so set aside at least a full day for a visit. Religious or not, the church Hallgrimskirkja which was built over 41 years is architecturally rather significant and quite interesting. 

    I hope you are all having a lovely weekend.
     

    x

    Love, Christine Deckert

Pages

Subscribe to Christine Deckert