DAILYROUTINE's fashion wardrobe seven days a week presents the SS19, a collection of inspiration from Japanese indigo, work clothes and Miami in the 1970s.

COLLECTION
Japanese indigo and its special staining techniques were the starting point for Dailyroutine SS19. Indigotons create exciting contrasts and elevate eg the costume in coarse linen to a new level. The Workwear jacket, t-shirts and sweatshirts are spring keyboards that allow streetwear to meet it Scandinavian dandyn. Odd, untouched jackets, cotton costumes with AMF stitching (hand-knitted on inside of the jackets), wide laundered jeans, shorts, shirts and colors like vintage white, pelican purple, mint-turquoise and indigo have clear references to 1970's Miami. The blend of patterns has emerged with the streets as inspiration to find elements of colorful stripes and glencheck.

THE SHORTS COLLECTION
In front of SS19, Dailyroutine launches a Cruise Collection as a premiere of the Spring collection. Cruise collection consists of the season's best shorts, which are combined with either streetwear styles or with an elegant jacket, shirt or polo shirt. The task of the short collection was to design one shorts wardrobe consisting of elegant coarse linen shorts, luxurious cotton shorts, striped summer shorts in light linen and short tennis shorts. The color scale is indigo, gray, sand and light blue.

ABOUT DAILYROUTINE
Designer Christian Lippich, with a degree from Royal College of Art in Fashion, is Founder and Creative Director of the stylish and modern men's fashion brand, Dailyroutine. Dailyroutine offers one complete designer cloakroom with clothes for the modern man, positioned in luxury fashion and contemporary clothing. Dailyroutine displays collections four times a year and offers a solid foundation for a modern shop that wants to buy seasonal collections. Christian Lippich has a solid experience in fashion since he has worked for luxury brands like St John, Elie Tahari, YSL and Alexander McQueen. After eight years as a designer of Tiger of Sweden, Christian Lippich decided to start his own, modern men's fashion brand, Dailyroutine.

SHOW CREDITS
Designer: Christian Lippich
Stylist: Hilda Sandström
Style Assistant: Vanessa Werkelin
Grooming: Jacob Kajrup
Grooming assistant: Moona Narancic
Models: Mikas
Music: Alexander Bultjens
Shoes: Vagabond
Watches: Baume & Mercier

https://dailyroutine.se/