Swedish telephone company, Telia is now continuing their campaign #hatahat (hate hate). This time taking the form of three small fashion collections in collaboration with APLACE. The three artists; Elin Klefbom, Finsta and Stina Löfgren were all given carte blanche to design their own collections consisting of t-shirts, scarfs, phone cases and more.
With their strong digital presence and involvement in the fashion industry combined with the current issues regarding cyber-bullying, it was pretty clear for the co-founder of APLACE, Kristian Rajnai that he wanted to get involved in Telia’s initiative.
“We are hoping these collections will be sold out since all the profit will go directly to Telia’s partner Friends, and their work against cyber-bullying. Our hope is also that people who otherwise wouldn’t take a stand point in this issue will now want to do that by buying and wearing these products”
“We chose three illustrators/artists who all have strong individual expressions. Stina for her intelligent, yet humorous way to illustrate the surrealism of everyday life. Finsta, for how he often success in breathing both a slim underground and a broad popular culture at the same time. Elin was chosen for her hard graphic expressions and also because we really liked the a previous collection she released for fans of female athletes.”
The collections were launched earlier this week and are now being sold exclusively on aplace.com and in APLACE stores in Stockholm and Malmö.