• Swedish Clit Co. wants to break the taboo about the woman's anatomy through jewelry

    Written by Fashion Tales

    Clit Co. is launching their new brand, which is a socially sustainable initiative and a jewelry collection in one. The collection aims to educate the people and break the taboo associated with the woman's anatomy, something that the founder Amanda Netscher has been devoted to the last decade.

    Clit Co. wants to pay particular attention to women's pleasure by visualizing the clitoris and its important function. To inform about the clitoris is in the long run a way to achieve sexual equality between women and men, girls and boys.

    - The unusual fact that the brand is the bridge between lifestyle and being an influential player in social innovation is a challenge. We have the ambition to show that running a successful business socially and at the same time increase growth can be achieved. And Sweden should be at the forefront of these controversial issues such as sexual equality, said Amanda Netscher, founder and CEO of Clit Co.

    The jewelry collection today consists of earrings, necklaces and a pin and the brand has a special penchant and respect for precious and raw materials. They have chosen to work with 925 silver and 18K gold. 925 sterling silver is a soft metal where there can be small irregularities in the surface. The jewellery will developed patina over time making each piece as unique as it’s wearer.

    Clit Co.'s jewelry can be worn by people of any gender. The hope is that the jewelry will be the beginning of a revolution and act as a conversation starter, not only about the clitoris but also the the empowerment of women and girls.

    - One way to make a contribution is to raise awareness about the body, anatomy and sexual health of women and girls. This is why I wanted to make a piece of jewelry in the shape of a clitoris. I wanted to make something beautiful you can wear and be proud of while contributing and taking a stand, says Amanda Netscher, Clit Co.

    Finding the balance between humans and nature is an important part of Clit Co.'s sustainable work. They therefore guarantee ethical production by producing the jewelry in line with the UN's global goal - Agenda 2030 with a certified producer in Sweden. The gold used is 100 percent recycled. For each piece sold, 50 SEK is donated to the UN Women's Organization.

    About Amanda Netscher:
    Amanda Netscher is the founder and CEO of the newly launched jewelry brand Cit Co. In her work with gender equality, social equality and social sustainability over the last 10 years, she has been part of Sweden's development in preventing violence and abuse. In addition working professionally with social innovations, she has like many other women her own private experiences of sexual violence.

    @clit_co

    #clitco #clitrevolution

    www.clitco.com

    Photo: Ylva Wikström

  • For the Biennale Interieur 2018 - Julien Renault and Atelier Paul Vaugoyeau present Café Gyproc, an ode to the Latin café.

    Written by Fashion Tales

    Café Gyproc
    Inspired by the traditional “café terrasse”, Café Gyproc is an ode to the simple Latin joy of life and the importance of bringing people together. “A café is a central place in a neighborhood, a place where you meet familiar faces or engage with new ones around simple food and good drinks.” Julien and Paul wanted to bring this atmosphere and sense of community into the busy alleys of the Biennale Interieur 2018.

    The architecture of Café Gyproc is envisioned as an archetype of the communal place. The large regular window openings, the colorful sun-blinds, the center bar, and bistro chairs facing the streets will immediately tell the wanderer what this place is about.

    Rationalized and reduced to the essential elements, the 130sqm café shows raw Gyproc plaster boards and rough spackle marks. Like a snapshot, the designers stopped the construction, revealing the impermanent beauty of a space in the making.

    Multicolor sun-blinds made from Kvadrat textiles dress the sober façade. The visitors will be served “pistolets”, a savory traditional Belgian round bread stuffed with various fillings. Seated at the terrace on bistro furniture from Swedish brand Massproductions and under a smooth glow of iconic lights manufactured by Flos.

    About the designers:

    Julien Renault
    With a fascination for Industrial standards, Julien Renault is inspired by the beauty found in everyday objects and the traces of manufacturing processes. Based in Brussels, Julien Renault develops furniture and objects for brands such as Hem, Van Den Weghe, ABV and Kewlox… Additionally, the studio engages in works of art direction and photography for various design brands. Recently Julien has helped to bring back into the design scene the Ionic Belgian storage brand Kewlox. Julien was trained as an industrial designer in ESAD Design & Art School. He worked at studio Bouroullec in Paris and graduated in Product Design at ECAL in Lausanne. He soon after moved to Brussels to set up his studio.


    www.julienranultobjects.com
    [email protected]
    Instagram: @julienrenaultobjects

    Atelier Paul Vaugoyeau

    Atelier Paul Vaugoyeau is a Stockholm based design practice led by French designer Paul Vaugoyeau. The studio covers a broad range of design services including creative direction, commercial and residential interiors, furniture and product design. With a focus on materiality, and experimentation, Paul´s designs are defined as human and essential. Prior to starting his practice in October 2018, Paul was part of the initial team who created the online furniture brand hem.com in 2014 and has directed the collection up until May 2017.


    www.paulvaugoyeau.com
    [email protected]
    Instagram: @pvaugoyeau

    Collaborators to café Gyproc:
    Café-Gypoc is made in collaboration with iconic brands from the design sector, whom, with their expertise and products, contributed to the realization of the café.

  • Pistonhead Foundation and Luger is back with the fourth edition of Made By with the curator Klara Radio

    Written by Fashion Tales

    Pistonhead Foundation has always been convinced that the attention of, and contributions to, progressive creators’ work is a prerequisite for the development of Swedish culture. Pistonhead and Luger are now back with the fourth edition of the concept Made By, a concept where the want to allow creative individuals to fully live out there dreams. During the year, Made By will take place at four occasions. Now it is time for the fourth edition, held the 2nd of November at Södra Teatern in Stockholm, where Klara Radio will cure the night.

    The debate about sponsoring art has been going on for a long time. Some believe that creators' driving forces and platforms are exploited by brands to small sums at the expense of the genuineness of the artistic expression. At the same time, there are also many who consider that the financial contribution of business is crucial for cultural development. Through the concept of Made By, Luger, who usually arranges both festivals and concerts, and the Pistonhead Foundation, a foundation initiated by Spendrups, who since its inception, wanted to promote and push the development of Swedish culture forward, further reinforce their work for creative individuals. Made By now gives some selected creators the opportunity to create opportunities based entirely on their creative fantasies.

    The Pistonhead Foundation is convinced that creative individuals make everyday life better for everyone, and their work is important for the way we look at modern culture. Luger shares these thoughts and we have previously created the music concept On-Tour together with the Pistonhead Foundation. Now we take the step forward and develop the concept where different creative expressions can meet, and where creators get increased creative freedom.” Says Peter Björklund, Marketing Patnership Manager at Luger.

    Artist's duo Atlas Television, the collective Nuda and the artist Leslie Tay were the first to cure the first three occasions. Now, for the fourth edition, it is time for Klara Radio to curate. Klara Radio is a newly launched music radio, a digital platform and a physical meeting place for the city's most interesting artists, dj's, independent companies, record collectors, writers and music lovers. With Red Light Radio in Amsterdam, NTS in London, The Lot Radio in New York and Na Manteiga Radio in São Paulo as role models, Klara Radio wants to frame the Scandinavian music scene for an international audience. Behind the initiative are Kajsa Haidl, Julia Wallin, Hugo Johansson, Victor Sanchez and Mattias Larsson Polanco. The goal is to create an eclectic mix of genres and styles from a wide range of music profiles. On 2/11, Klara Radio will curate the fourth edition of Made By at Södra Teatern in Stockholm, and it will also be broadcast live.

    We are stoked of curating our own night at Södra Teatern, completely following our own premises. It will be super fun with a whole new arena for us, as we just housed the same place before. Now we have the opportunity to inspire and get in touch with a whole new crowed and we hope to create a fantastic evening at Södra Teatern together with the guest.” says Mattias Larsson Polanco, co-founder of Klara Radio. During the night, Klara Radio will bring Off The Meds, HAJ3000 et al. which will fill the night with fantastic content together with Klara Radio in “Champagnebaren”, Etablissemanget” and “Södra Bar”, where the content in “Södra Bar” will be broadcast live in Klara Radio’s own channels.

    Fourth edition of Made By will take place at Södra Teatern in Stockholm on the 2nd of November!

    RSVP through the link: https://made-by-klara-radio.confetti.events/

    Which will give you free entry between 10 pm – 11 pm.

    The age limit is 20 years during the night.

  • ICONA POP X GINA TRICOT

    Written by Fashion Tales

    FASHION CHAIN LAUNCHES POWER COLLECTION IN A NEW DESIGN COLLABORATION

    This fall, it’s time to take the spotlight on the party stage. With a focus on disco, glitter and girl power, Gina Tricot proudly presents its new design collaboration with the world famous, sizzling-hot electropop duo, Icona Pop.

    Gina Tricot goes all-in on yet another exciting design collaboration with the launch of its mega-power party collection, ICONA POP X GINA TRICOT, in October. Aino Jawo and Caroline Hjelt teamed up as Icona Pop in 2009, representing a new generation of mega-hot female Scandinavian pop artists. Their monster hit, “I love it” paved the way for a fantastic career start and they’ve dazzled us on stage while touring with world-famous artists like Katy Perry and Miley Cyrus. They’re a sizzling hot, spot-on-trend, girl boss duo. Icona Pop covers the full range, from peppy pop favourites to dance along party anthems, they’ve got it all. They also command the stage as role models for feminism and women’s rights. It puts them perfectly in tune with the Gina Tricot brand, too.

    We’re incredibly proud of our new design collaboration with Icona Pop! It’s an exciting collection with electric party vibes and cool power looks. We look for design collaboration with like-minded female role models who represent everything that Gina Tricot stands for. Caroline and Aina are extremely talented, world-famous artists who share all our values about female empowering. We love their energy and commanding self-confidence on stage. They also have a cool, relaxed style that is perfectly in sync with our brand. Gina Tricot and Icona Pop… it’s a perfect match!” says Anna Appelqvist, Brand Director Gina Tricot.

    Disco, glitter, pop, power and rock’n’roll – inspiration for the collection comes directly from Icona Pop’s sizzling music career, where the stage is their own catwalk. From business day to girls’ night out – the collection features more than thirty mega-power party pieces and classics with a cool twist. We’ve also carefully selected beautiful, luxurious fabrics that we know our customers will love. It’s simply packed with must-have favourites.

    The collaboration with Gina Tricot has been like a dream come true. We’ve been involved every step of the way, creating pieces that we felt were missing in our own wardrobes. The entire creative process of developing a power collection has been a hugely fun and inspiring journey. It’s also been an incredible learning experience. We discovered things about fabrics and design, that we had no past knowledge of. Fascinating stuff! We got to test so many new ideas and we’re really happy with the results. We’re super proud of the items in the collection. We love them all! It’s going to be really exciting to see how Gina’s customers select and style them. The entire collection has a vibrant party pulse, which is exactly what you need to boost energy on dark fall days,” says Caroline and Aino from Icona Pop.

    The studio-shot campaign carries the same theme as the collection, bursting with party fever, sparkling disco, 80s vibes, pop and girl power. Icona Pop superstars, Caroline and Aino take centre stage in the campaign video, singing and dancing to the beat of their new hit, “Rhythm in my blood”. Photographer: Sharif Hamza, D.O.P: Tim Lorentzén and Director: Indra Herö Wide.

    The ICONA POP X GINA TRICOT power collection are available in selected stores and online at ginatricot.com from the 25 of October 2018.

    https://www.ginatricot.com/

  • j.lindeberg reopens flagship store in collaboration with renowned architect david thulstrup

    Written by Fashion Tales

    On October 10 J.Lindeberg reopened its flagship store as a concept shop at Biblioteksgatan 6 in central Stockholm. The 206 square metres store initially opened in 2008 and has now been completely remodelled to fit the brand’s new profile. This is one big step in the journey towards the brand’s new direction. During the first week, the J.Lindeberg not yet launched SS 2019 collection will be showcased in store, enabling the public to make pre orders of their favourites, while shopping from the AW 2018 collection. In that way they will help deciding which pieces from the SS 2019 collection that will be produced and later sold. The SS 2019 collection was firstly presented during Copenhagen Fashion Week on August 8, 2018.

    Since Jens Werner was appointed Creative Director in December 2017, the journey to re position J.Lindeberg started. The brand has since then been under construction and as a part of the new direction, a new store concept has been developed in close collaboration with renowned Danish architect David Thulstrup. The new store concept is an interpretation of what this new direction means for the physical spaces. The result is honouring JL’s sports fashion heritage, while it is also highlighting the new direction in a refined and clear way.

    David and I have worked closely on how to apply the new JL direction into our new store concept. The re making of the store is in a way the starting point of the new future for J.Lindeberg. David has an understanding for our heritage and where our brand is heading, and together we have created something really amazing that reflects our aim to redefine JL’s rich sports fashion history. JL is a dynamic international sports fashion brand and we need our physical spaces to reflect just that. The new flagship store is not just a store, it is a multi-purpose space where we can experiment and try new things out and let our customers play an important role. The first week we will let visitors make pre orders of their SS 2019 favourites and in that way help us shape that collection. When opening the store, we will also introduce a limitededition selection of pieces as a part of JL’s future archive, says Jens Werner, Creative Director J.Lindeberg.

    The new store concept is inspired by the iconic J.Lindeberg bridge logo and the overall look and feel is very much inspired by the 1970s. The colour palette is kept neutral but with the JL signature pale yellow as an accentuating colour and by using materials like concrete and platane wood, a luxurious yet sporty feeling is achieved. Shades of sunny blues, off whites and metallics are featured to contrast the solid base of the polished concrete floor. The metallic elements, together with fiberglass features, gives it a techy feel that also fits with the collection.

    It was very important for me to create a space that allows J. Lindeberg to tell its whole brand story from men’s or women’s fashion to ski or golf wear. Because J. Lindeberg is inspired by the 70s, I used that period for inspiration focusing on colours, textiles and patterns, and evoking a simplified futuristic and confident style. The overall effect is a cosmopolitan and relaxed luxe rather than Scandinavian minimalism, which feels in tune with the brand. I’m taking references from J.Lindeberg’s DNA and making them current and contemporary. But, I also like when there’s something familiar in the materials or the repetition you can relate to and which therefore creates an emotional connection, says David Thulstrup, the principal of the Copenhagen-based studio.”

    About Studio David Thulstrup

    David Thulstrup is a designer and architect with a refined yet diverse approach to interiors and architecture, intertwining traditional aesthetics with modern simplicity. Since setting up Studio David Thulstrup in Copenhagen in 2009 he has completed an extensive portfolio of local and international projects ranging from new residential architecture and domestic interiors, to retail stores, hospitality and product design. In early 2018 he completed the interiors of the new Noma restaurant in Copenhagen for the world-renowned chef René Redzepi, who describes the result as fresh and modern and in tune with his ethos of a sense of place. At the heart of David’s practice is a belief in finding beauty in all materials and combining them in a way that emphasises comfort and liveability.

    He takes a holistic approach to all projects, analysing and researching each client’s needs and desires to ensure the outcome is true to their identity and values. By rethinking and reworking simple elements such as light, colour, form and material he comes up with fresh pared-back design solutions for sometimes complex requirements. Working for David is an international and culturally diverse team of architects, interior designers, textile designers, 3D visualisers, product designers and material experts. They work in a naturally lit studio space in an industrial building in east Amager. Before setting up his own studio David worked for the French architect Jean Nouvel in Paris and the American architect Peter Marino in New York City.

    https://www.jlindeberg.com/

  • SLEEPER PRESENTS A LIMITED EDITION PJ TO SUPPORT BCAM INITIATIVE

    Written by Fashion Tales

    In a global effort to raise awareness on breast cancer, October has been designated as the Pink Month. To show their support for Breast Cancer, SLEEPER is introducing limited pajamas in pink - Power PJs. During October, pajamas can be purchased on the brand’s website www.the-sleeper.com. 40 % of the sales will be transferred to a rehabilitation program for women recovering after chemotherapy treatment. 

    “For the third year now Sleeper has been supporting this global initiative,” co-founder of the brand Asya Varetsa says. “We are grateful that our action went beyond our personal initiatives and has become a part of our company's social responsibility.” “Cancer is not a verdict, but an undeniably difficult challenge, and if we manage to help at least one woman to combat the disease and make the life still enjoyable for her, this is a great victory for all of us,” continues her colleague Kate Zubarieva.

    Breast cancer is one of the most common oncological diseases in the world. Every year more than a million women around the world develop breast cancer and for at least half a million of them the disease is lethal. For the third consecutive year, the brand cooperates with the Ukrainian Charitable Foundation “Women's Health and Family Planning”, which is engaged in the women’s rehabilitation after a course of chemotherapy. According to the head of the foundation Galina Maistruk, the treatment process depends on the stage of the disease: “If the disease is detected at an early stage, the treatment is less prolonged and with fewer complications. However, every woman needs rehabilitation. Assistance in carrying out such rehabilitation programs is an invaluable contribution to women's health.” 

    The price is 245 USD for the pajama’s pants set and 200 USD for the set with shorts. The Power PJs will be available for sale starting October 1.

    ABOUT THE BRAND The loungewear brand SLEEPER was founded in 2014 by Kate Zubarieva and Asya Varetsa, ex-editors of the leading fashion magazines. The idea of walking sleepwear – basic home clothes worn as casuals in the daytime – was highly acclaimed by the legendary editor-in-chief of Vogue Italia Franca Sozzani. Among the fans of the brand are now Leandra Medine, Emily Weiss, Alexa Chung, Emily Ratajkowski, Aurora James, Rita Ora, Veronika Heilbrunner, Kirsten Danst, Eleonora Carisi and Dakota Fanning. In the summer 2017 Sleeper's linen off-shoulder dress became the best garment of the year according to Marie Claire USA.

    Brand’s collections are now available in stores around the USA, Germany, Great Britain, Denmark, Australia, Japan, South Korea, Ukraine, and at the stores of America's leading retailers Moda Operandi and Barneys.

    Sleeper is committed to local production. All garments are made in the sewing studios, located at our workspace. This allows us to monitor each seam and preserve exceptional quality of each and every item. Sleeper remains true to artisan concept of production – it takes up to 8 hours to create each garment. Each and every garment is the result of the impeccable craftsmanship of our experienced workforce.

    ABOUT THE FOUNDATION The Charitable Foundation “Women's Health and Family Planning” is a public non-profit organization that has been actively working in the field of reproductive health and protecting the reproductive rights of the Ukrainian people for more than 20 years. The Foundation is focused on prophylactic work through educational programs, advocacy, research, and workshops for medical professionals among other numerous activities.

    Get The Power PJs here

    https://the-sleeper.com/

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