• Chanel Girls Wanna Have Fun

    Written by Susan Stjernberger by Qim Claesson

    For a minute, Chanel took us back to the 80s, bringing back memories of a time when models sashayed down the runway to the music of Cyndi Lauper’s Girls Just Want to Have Fun and George Michael’s Freedom, surrounded by photographers and flashing cameras.  A time when there was so much playfulness, fun, and magic at the shows!

    I used to love the sound of flashbulbs going off at the shows in the 80s when the models were on a raised runway. I wanted to recapture that emotion and, recreate that type of runway where the atmosphere made her yearn for a lot of very simple bathing suits in gold or white with black trimmings, and, short dresses in pink or mauve tweed, fishnet skirts, jackets embellished with multicolor crochet, and denim suits, recalls Viard.

    In Paris, Chanel usually shows at The Grand Palais but, as it is closed due to renovations, Viard chose a smaller intimate space, the Grand Palais Éphémère. The background of the runway was a black and white photo of Vivienne Rohner also taking a picture herself. Viard confides Fashion is about clothes, models, and photographers.  Karl Lagerfeld used to photograph the CHANEL campaigns himself. Today, I call upon photographers. I love the way they see CHANEL…it inspires me. The photographer duo Inez & Vinoodh have also produced a series of video teasers and photographs including the backdrop image of Vivienne. Also featured are Lily-Rose Depp, Rebecca Dayan, Quannah Chasinghorse-Potts, Alma Jodorowsky, and JENNIE embodying both the photographer and the model.

    As we have now seen on the streets during Copenhagen and Stockholm Fashion Week, people want to undress, uncover their bodies and wear swimsuits and bikinis going out. There’s a sense of relief and freedom to celebrate our bodies now.  It’s time to get rid of the sweats and hoodies and bare it all. And Chanel followed suit with lots of bathing suits, short shorts, and cropped tops. Another favorite look was worn by the house’s muse of 20 years, Amanda Sanchez, bringing her Brazilian personality and infusing it playfully on the runway. The midriff cropped shiny black leather jacket and matching skirt with perfectly exposed slits is the right amount of nakedness to be chic-ie as well.

    And we can’t talk about Chanel without mentioning the accessories, can we? It will never do. And it was hard to miss the big shopper bag and the soft quilted ones with the super-sized chain. I do love big chunky chains.  And the flared heels and buckles of the Mary-Janes and sandals remind us of pirate shoes. “I always like to have something romantic with a touch of mystery,” adds Viard with amusement.

  • 3 Takeaways from Hermès Légendes Spring 2022 Collection

    Written by Susan Stjernberger by Qim Claesson

    Get ready to fly!
    Nadège Vanhee-Cybulski, Hermès Creative Director, took everyone to Paris-Le Bourget Airport for this show. For her, it was always a priority. She wanted a space at once monumental and open-ended. I understand why it had to be Le Bourget as it was in 1927 Charles Lindbergh landed here in “Spirit of Saint Louis” after having flown across the Atlantic where he was greeted by 200,000 people cheering him over this great achievement. In a way, it feels the same, being able to travel again and see new places, quite monumental in fact.  And please, no flight shaming here.

    Another Parisian Art Commission - Panoramas
    As L’Arc de Triomphe was just commissioned and wrapped by the duo Christo and Jean-Claude, Flora Moscovici was commissioned dually for this show to create the background art scene called Panoramas. “Her way of using color to transform public spaces in Paris meshed perfectly with the thought processes my team and I had been engaged in since the pandemic, we aim to renew the fashion show experience. Choosing Flora was an obvious choice: I needed something light-filled, solar, an intensely physical approach to painting…Flora’s work reinterprets those colors of the collection while transforming the Le Bourget,” says Nadège.  As the models walked past these sliding panoramic panels of mixed orange horizons,  playing off the signature Hermès orange, one starts dreaming of summer sunsets again.

    Hermès gets hot!
    As Swedish model Nora Svenson (look 8) appeared, my heart skipped a beat and I said “That’s hot!”. She was wearing a black leather bustier dress contouring her body and a perfectly placed halter. I loved the sexiness and at the same time the comfort of the flowing skirt with a drawstring pouch-inspired waist. And the brown version was just as delicious. The look was paired with a pair of strappy sandals in black calfskin with ultralight rubber sole and “H diamant” buckle detail. They also came with tone-on-tone leather socks which are already added to my must-have list. And there were plenty of crop tops, bralettes, halter tops, and bustiers making us feel more sensual in casual looks. Add to this the newest addition to the Hermès bag family, the Maximors bag.

    And, that was hot!

    Photo credit: Filippo Fior and Gaspar Ruiz Lindberg

  • Season focus: Pumpkin

    Written by Yasmine

    Pumpkin for skincare? Yes, pumpkin – the orange vegetable that is very popular this time of year is not only popular in latte’s and as decor by our windows.

    This antioxidant rich ingredient features powerful properties to exfoliate with its AHA’s, boost your skin and prevent damage by free radicals. Not to mention, filled with nutrients such as Vitamin C and A. For the celebration of October and since it’s always fun to learn about new great products, here is a round-up of pumpkin skincare products to try:

    Superfood AHA Glow Cleansing Butter

    This cleansing butter from Elemis is a multipurpose balm, made with cherry, rice water and the star of this article – pumpkin. It removes make up, cleanses your skin and nourishes at the same time.

    It’s great to try cleansing butter or milk, if you have dry skin. But also if you have combination to oily skin, you can easily use it as a part of your double cleansing- to truly cleanse your skin. 

    I'm Real Pumpkin Sheet Mask

    If you want to spice up your life, a sheet mask is always the way to go. Since our focus is pumpkin. Tony Moly, a Korean brand knows how to create a great pumpkin sheet mask. The brand also have a Pumpkin Juice Half Cream, a relaxing cream that helps reduce swelling your face and revitalize tired skin.

    Burt's Bees Pumpkin Spice Lip Balm  

    For our lips, this small tube doesn’t only include the famous Burt’s ingredient of honey and wax but also a flirt with pumpkin in their season launch. It's a limited edition lip balm only available this time of year.

    Pumpkin Instant Radiance In-Shower Mask

    An In-Shower mask just sounds amazing doesn’t it? This in-shower mask from The Body Shop, made with 96% ingredients of natural origin. Includes natural pumpkin enzymes and cranberry fruit powder, with a lovely orange shade that just makes it more fun! Not to mention, it said to leave the skin feeling smoother and exfoliated in just 5 minutes. While you take - as the name – a shower.

    Pumpkin Sleeping Pack Peel-Off Mask

    Another mask (since masks are a great self-care product), is this sleeping mask from Too Cool for School with pumpkin extract that provides moisture, nourishment and exfoliation during sleep. The mask is also availble in 24k gold with pumpkin.

    Photo credit: The Body Shop


    Written by Fashion Tales

    Featuring artists Ray Blk and Big Zuu, the campaign brings hot beats and edgy looks to drive positivity and  escape the modern-day buzz.

    Tommy Hilfiger, which is owned by  PVH Corp. [NYSE: PVH], and Vevo, the world’s leading music network, announce the Fall 2021 TOMMY  JEANS “Less Buzz, More Music” campaign, inviting audiences to escape the buzz of today’s hyper connected world – from the news to social media – through the power of music. The campaign builds on  Tommy Hilfiger’s lifelong passion for music, with brand partnerships continuing to celebrate this influence  since the 90s. Inspired by this heritage, the campaign brings together edgy streetwear style with bold music  content by Vevo.

    The campaign spotlights artists Ray Blk and Big Zuu through live video performances created for Vevo’s  original content series, ROUNDS. Born Rita Ekwere in Nigeria, Ray Blk is a 26-year-old UK-based artist who doesn’t shy away from difficult topics that range from domestic violence to personal obstacles in the  industry as a Black woman. Londoner and grime rap artist Big Zuu, full name Zuhair Hussain, delivers  Afrobeats with passion while always speaking his truth and motivating his audience to do the same. Highlighting the ever-growing hip-hop, rap and R&B scene in Europe, ROUNDS is a series of live  performances by emerging and established musicians, using a 360-degree portraiture effect. To maximize  impact, the “Less Buzz, More Music” campaign will be amplified through genre-targeted rotational content, served on Vevo’s vast Connected TV (CTV) network.
    The Fall 2021 TOMMY JEANS campaign brings ‘outwear out loud’ by reimagining street-inspired style, while staying true to the culture it emerged from. The “Less Buzz, More Music” campaign highlights items that  speak to the personal style of the musicians: sustainable puffers and jackets finished in color-popping  shades and statement silhouettes that give an irreverent twist. Featuring 100% recycled denim to reduce  waste, water and energy consumption, the collection’s outerwear pieces are produced using 100% organic  cotton and recycled shell fabric.

    The “Less Buzz, More Music” campaign launched with an intimate 50-person event on August 17th, with  London’s most exciting and diverse artists coming together to celebrate the importance of cross-cultural  exchanges in music. Consisting of a discussion panel and live performances, the event invited audiences to  join the conversation of culture and inclusivity in the music industry while showcasing the newest TOMMY  JEANS collection.

  • Start the fall with these essential beauty saviors  by Yasmine Mubarak

    Start the fall with these essential beauty saviors

    Written by Yasmine by Elva Ahlbin

    Prep your skin and hair for the fall, with some of the most essential products on the market. This editorial showcases some of the favorites on the market right now in hair, skin, and makeup.

    The scent of the season is the classic perfume Clean in Warm Cotton, a signature scent that has been a classic during the last decades, and it's as popular now as always. Coming back to the office, it can be nice to start simple, with a classic scent of fresh Sea Notes, Orange Blossom, and Fruits; base notes of Musk, Fern, and Amber.

    For our skin, we are going back to the basic as well, effective simple skincare. After a summer of sun and using masks all day creating irritations -we need to apply sensitively skincare products. La Roche Posay is a French pharmacy brand that is top-ranked when it comes to creating skincare for sensitive skin. I have personally used the brand for years - and is the ultimate go-to brand when your skin starts to get irritated or you simply want to step back to a basic three-four step skincare routine.

    Another skincare champion for this fall, is the Sensai Cellular Performance Eye Patches, which gives instant revitalization. It’s definitely not like other eye patches - it's more powerful and you see the results right after. Apply for 10 minutes (I usually wear it for 20-30 minutes). Remove and massage the remaining essence into the skin. The patches are great to de-puff your eyes and hydrate the sensitive areas around your eyes.

    For our face, the Relief Blue Flower Mask from Hyggee, is a great face mask for the last days of summer. It gives a soothing and cooling effect on the skin as it contains aloe vera which also soothes the skin after sun exposure and has a deep moisturizing effect. Extract from comfrey reduces redness and relieves inflammation. The result is a calm complexion that is deeply moisturized. You can also refresh your face during the day with a hydrating face mist, such as Swedish brand Mon Sun's Daily Refresh Face Mists, also nice to simply have on your work desk.

    When it comes to makeup this season, a newfound favorite is the NARS Primer Smooth & Protect Primer SPF 50. After testing the product in both cold climates such as Sweden and a more humid warmer climate in the Mediterranean - the product keeps your makeup looking fresh all day (and night). The specialized antioxidants help to deflect pollution and other environmental aggressors, while broad spectrum SPF 50 provides potent daily skin protection. It may be used as a primer or worn alone as sunscreen - however it's a bit white in color when applying. For that reason, I would recommend using a bit of bronzer or light foundations after and not only as a sunscreen.

    Starting with a great primer is as important as finish with a great setting powder, Make Up Forever's Ultra HD Microfinishing Loose Powder has the brand's signature Ultra HD formula, which has been developed in response to the new high-definition technologies from the film and TV industry and is invisible in front of 4K cameras and to the naked eye. The product has been a personal secret favorite for almost 8 years. It has been used mainly among professional makeup artists but has become a favorite among us everyday make-up users. It gives a matte finish and your make-up sets for the entire day. Perfect for us who use a mask and don't want our makeup to disappear right after.

    For our hair, MoroccanOil All in One Leave-in Conditioner have saved my hair this summer. The conditioning leave-in treatment with argan oil works especially well for curly and wavy hair, by giving your hair softness and nourishment for up to 72 hours. It moisturizes the hair immediately, but the big point with this product is that it detangles your hair, so it's easier to brush out your curls and detangled hair without damage it.

    Start the fall with these essential beauty saviors  by Yasmine Mubarak