Minimarket x Åhléns - Exclusive Shoe Collection for AW18
A first collection of shoes is released from Åhléns in cooperation with the fashion brand Minimarket. The collection comprises 14 different models and consists of brand new models and selected Minimarket classic. As a part of Åhléns initiative to create Sweden's most attractive fashion offer, it began earlier this year, a collaboration with the founders of the Minimarket, the sisters Sofie, Pernilla and Jennifer Elvestedt. The result is a uniquely designed Shoe Collection designed by and labeled Minimarket. The collection is now released at all Åhléns City department stores and at åhlens.se.
The collection includes both everyday favorites and more eye-catching shoes, which are limited edition, and should be able to function as a complete shoe closet. Wedge Zipper and Shoe Nova are examples of Classics from Minimarket's Shoe History - Wedge zipper now with hidden, built-in plateau for increased comfort. Brand new models include: Shoe Nora; a boot with handmade multicolored Heel, where the heel looks like solid marble. Shoe Boulevard; a shaped plateau dressed in glitter. Sneaker Sky; A rubber sneaker sole meets jodhpur in a beautiful hybrid. Production still takes place in
Portugal and holds the same high quality as the Minimarkets previous shoes. The price is between 1600 kr to 2500 kr.