The Swiss luxury watch brand introduces the new TAG Heuer Formula 1 Senna, a special edition with Senna’s original red watch color as it continues to pay homage to its ambassador Ayrton Senna. 

Inspired by the dominant style of race legend Ayrton Senna, this 44mm automatic chronograph is a Special Edition with Senna's original red watch colour as it continues to pay homage to the master of speed. The powerful automatic movement Calibre 16 equipped this new version with an even stronger design. A vibrant tribute to an admired and adored legend for motor racing.

The collaboration between Senna and TAG Heuer began in 1988. Over the course of Senna’s career, the long-standing TAG Heuer ambassador redefined the word “drive” by breaking many records. At the time, the Brazilian dominated Formula 1, becoming World Champion in 1988, 1989 and 1991.

TAG Heuer continues its quest to create the perfect Formula 1 watch which the legendary driver himself would have loved to wear on his wrist. With its bold design and its nods to Ayrton’s original watch, the TAG Heuer Formula 1 Senna Special Edition perfectly illustrates TAG Heuer’s continued admiration of the illustrious driver and celebrates his lasting influence on the sport.

For this new edition, the designers at TAG Heuer, along with the Senna brand, wanted to specifically work with the color red, a reference to Senna’s original watch, which also has touches of red tint on the dial. The overall look of the Senna Special Edition provides an elegant mix of red, anthracite and black. This blend of colors falls perfectly in line with the design codes of the brand Senna’s iconic S. THe Brazilian driver’s iconic helmet on the back and alongside a special engraving of “SENNA SPECIAL EDITION”.

The new TAG Heuer Formula 1 Senna Special Edition is available worldwide in all TAG Heuer’s boutiques and online at

Written by Yasmine