Global pop icon Dua Lipa takes center stage as the face of the CHANEL 25 handbag, the House’s latest design evolution. Shot by renowned photographer David Sims, the campaign captures Lipa’s signature magnetism and effortless style.

Accompanying the campaign is a film by Gordon von Steiner, inspired by the dynamic energy of music videos. Set against the backdrop of New York City, the film follows Lipa through Manhattan’s streets and a photo studio, all while she sings along to the ‘90s classic She Drives Me Crazy by Fine Young Cannibals. “This song feels like the perfect match for that freedom of expression,” she shares. “New York really lends itself to that ‘stomp-your-feet’ energy.”

The CHANEL 25 reinterprets the House’s iconic bag codes—quilting, interlaced chain, and multiple pockets—offering a functional yet elegant design available in three sizes. “I’m obsessed with this bag,” Lipa stated in a press release. “It’s perfect for someone always on the move, with space for my books, sunglasses, notebooks, and even my crystals.”

With a spirit of movement, self-expression, and joy, the campaign perfectly aligns with Lipa’s artistic persona, making her the ideal ambassador for Chanel’s latest must-have bag.