• photography by MARTIN LIDELL
    stylist JENNIFER WINSTON
    hair & make up CATHERINE LEHTONEN / Söderberg Agentur
    photographer’s assistant & digital tech MATTIAS SÄTTERSTRÖM
    special thanks to REX STUDIO 
    jacket H&M COLLECTION
    jeans ARTIST’S OWN
    boots DR. MARTENS 

    Interview with Rhys

    Written by Mari Florer

    Edited by Meghan Scott

    I have always dreamed of being a superstar”

    Swedish-American singer Rhys invests all of her energy in music and she has no other ambitions than to reach out worldwide with her bittersweet songs. She is enthusiastic about her future and, at the ripe age of nineteen, she has the time and energy to truly focus and become a big success.

    Rhys explains that her first release was supposed to be a teaser for the next release, “Last Dance”, but people loved the melancholy and deep “Swallow your pride” much more than she had expected.

    It seems that people are more sad out there than you would think”, she quips.

    She is working together with the well-known producer Jörgen Elofsson, who has made many successful hits for famous pop icons such as Britney Spears, Westlife and Celiné Dion.
    They are planning to release more singles, an EP and an album later –  in classic order. She's longing to get out on a world tour.

    Interview with Rhys at Warner Music, Stockholm, Sweden

    How are you different from other artists?
    It's hard to see for yourself. People say I have a special voice and that the listeners are being affected by the way I sing. I hope it's true because I want people to be able to relate to my songs.
    Also, if we talk about my aesthetic, my face juxtaposes with my hair, which is also special.

    You moved to Sweden when you were ten. How was the transition from Portland, Oregon to Stockholm?
    Of course it was tough, as it is for everyone when they move to a foreign country. But it's become good in the end – now I'm used to living here in Sweden. I have soon lived in both places for the same period of time.

    Did you speak Swedish then?
    My mother's Swedish, so I understood Swedish, but I didn’t speak Swedish and have had to learn. It was quite difficult. I sang a lot of Swedish songs – that’s probably why I learned the language so fast.

    Have you always been singing?
    Yes, in various ways. When I was a little girl, I was involved in talent shows at school and I have always loved performing on stage.

    Do you miss the U.S.?
    I don't miss the United States a lot right now. I miss Portland, my family and friends. Portland's open minded – people are usually very kind and accepting, and of course I miss that.

    In what way are you American/Swedish?
    I don't know – hard to say. When I visit the U.S. everyone says, “Oh, you’re from Sweeeden?” And when I'm here in Sweden, they see me like an American.
    I can’t tell in what way, maybe it is in the way I do things. For example, in Sweden it's not ok to say that you're better than others at certain things or cool or anything. In that way I'm more Swedish today than before.

    Does your American side feel a bit inhibited by the Swedish culture?
    Well, just take a look at my parents, my dad is a social butterfly and my mother is a little more reclusive. I am basically 50/50 of the two; if I meet a very social person, I will respond more like my mother would, and more like my father if I talk to a more withdrawn person.

    What characterizes your songs?
    Something that is consistently in my songs is that they are very dark and a little depressing.

    Is that influenced by Jörgen or a collective approach between you two?
    I definitely think that it is I who stands for the dark side. Of course, he can have deep lyrics, but I don't have any happy lyrics. He's a little more pop than I am – he’s the one lighting up the songs.

    Who influences whom?
    He is a very experienced songwriter, so really he could just run me over, but in fact I think we manage to have a good balance. I speak English so I come up with more casual sayings, and he is very good at hooks.

    Have you written any songs yourself?
    Yes, it's very fun. I express myself more naturally through my writing and singing than otherwise. In my songs I can show my inner feelings. It’s ok to be sad. Jörgen and I wrote “Swallow Your Pride” together. I will be a part in the most songs going forward. It's nice if I can relate to the lyrics.

    Do you feel that the songs convey the image you want to represent for yourself?
    I like that “Swallow Your Pride” and “Let’s Dance” are so different. I want to show more than one side of myself.

    Do you have any favorite artist?
    I love Adele. I love everything about her – she's just the best! Her dark voice is so nice and her songs are so emotional. She really can tell a story.

    Is there anything in life that you miss at the moment?
    Maybe love. I don’t know, I'm quite satisfied with my life right now.

    Should you tour in Sweden first, or do a world tour?
    I'll probably go for superstar, if possible. It's the dream! But, I'll see how it goes.

    Watch Rhys' video Swallow here

    dungarees LEVI’S ORANGE TAB
    sports bra CALVIN KLEIN UNDERWEAR
    rings ALL BLUES
    shoes ARTIST’S OWN 
    tshirt MARC JACOBS
    hoodie & trousers CALVIN KLEIN SWIMWEAR
    boots GANNI
  • The duo behind Christian Roth

    Written by Solène Le Bars

    Christian Roth sunglasses first appeared on the runway in 1985; soon, the designers were tapped to create custom frames for the fashion shows of industry heavyweights and served on the eyewear design teams as well. « This was a time before every designer had an eyewear license », Eric Domege explains. « They wanted something avant-garde, and we worked with factories in Italy and France that could create exceptional pieces ». In 1990, Christian Roth was invited to join the CFDA (Council of Fashion Designers of America)—a first for an eyewear designer—and he is now a founding executive member of the Eyewear Designers of the CFDA.
    More than 20 years after their initial release, Christian Roth Spring 2017 Collection continues to serve up stunning, subversive style directions through the Christian Roth debut. They are revisiting styles for which they are known : over-sized acetates and bold titanium creations, updated with an exciting array of new materials and construction techniques for a new generation of discerning eyewear enthusiasts.

    Let’s start from the very beginning. How did both of you meet?
    CR: We first met in New York in the early 1980s. We are from different countries—Eric is from France, Christian from Germany—but when we were very young we both had the vision to live in New York without really knowing what to do with our lives.
    ED: We were very young.
    CR: We are old, but not that old (laughs).

    What made you specifically work in eyewear?
    CR: Life is all about coincidences, it was not claimed. I was working on a shoot for the photographer Rico Puhlmann and the stylist asked me to go out and find cool sunglasses. I came back empty-handed even with an unlimited budget and sure that I would  lose my job (laughs), it was nearly impossible to find anything cool. At the end of the day, I reported to Eric what had happened.
    ED: I said to him « Let’s do it ourselves » ! We started with one architectural, minimalist and versatile frame style and lucky enough for us, quickly found fans who requested custom pairs. 
    CR: Suddenly, we started to see our products popping out on American and European editorials and fashion scenes, gracing some of fashion’s most famous faces along the way, on supermodels, musicians or artists. 
    ED: It basically begin like a trend laboratory. It all started when celebrity culture was much different. The company we founded together evokes an era before paid product placement and meticulously styled red carpet events became the norm in fashion. It was before mass production when you did things not only for money.

    What is the most important thing about eyewear design for you?
    CR: The right pair of shades can make anyone feel like a celebrity. Nothing is more rewarding to make a person happy and looking fabulous. We love designing eyewear because of our history. Eyewear is not a meaningless accessory; it’s an object with a function. It’s there to protect your eyes from the sun or to put lenses for your vision. It’s nice to create an object which has a function and to help people protect themselves or see better.
    ED: Since our inception, we work with the prestigious DITA Group. Sharing a passion and a deep understanding of true luxury eyewear with our industry is important too.

    Do you sometimes have to make compromises?
    ED: We have to make adjustments on occasion which are not compromising regarding our design. It’s making things easier at last, this little detail which will make all the difference. It’s all about pointing the finger into other possibilities to do something really close to what we wanted to do.
    CR: It’s always « give and take ». Let’s say you have 10 wishes and you can get 7, you see, that is maybe all right to give up 3.
    ED: We are only truly categorical on two things : comfort and quality. Eyewear is all about balance. On one hand, our product is going to be on the face of consumer protecting one of the most precious organs of the human body; on the other hand, impossible to compromise with the high quality materials with which we work. The reason we use pure titanium is that there is no allergen; it is hyper light and flexible so it is easy for people who have to wear it all day long.
    CR: Comfort comes first.

    So quality and comfort describe your design aesthetic?
    CR: And design.
    ED: Design of course!

    For whom do you design?
    CR: We design for consumers who have a certain self-esteem. Unlike most designers who make sure their logos are visible, we brand our frames on the inside of the leg to maintain a certain style. This is for women and men who wants to look different with dashing glasses.
    ED: We like to design so that our consumers get compliments on the frames they are wearing. We design for people who are looking for quality and craftsmanship. We are also looking for a product which has a history, a background. We have pure eyewear makers so we are concentrating on all of this.
    CR: It’s storytelling quality, craftsmanship and individuality.

    Your spring collection pays homage to some of your iconic archive collection, all the colors and forms are giving an entirely new graphic interpretation while remaining true to your classic shape; what inspired that direction? 
    CR: As designers, we serve a dual purpose: we are custodians of the past and creators of the future. Reviving some of our old frames allowed us to serve both roles at once, while exploring new ideas and experimenting with materials that did not exist 20 years ago.
    ED: The reissue of our iconic Series 6558 frame as a part of our Archive Collection is incredibly important not just for our history, but for the history of grunge and for the history of celebrity culture. It’s the frames we did back in the old 1980s.
    CR: Today, our silhouette attracts different types of consumers. Some of our feminine silhouette became unisex for example.

    Are you proud of this collection?
    ED: We are very happy. It has a really different flow because it’s a review of our past combined with the present and the future.

    What inspired you?
    CR: The unexpected! Inspiration is not a textbook. All designers and creative people have to take from what is happening around us now. We are lucky to have great experiences, and our own stories, but we cannot live in the past. That’s why we love traveling and being in different places. As long as you keep your eyes and ears open there will always be something new and which might inspire you. 
    ED: We always like to say as a matter of fact that our customers are our biggest inspiration. They are the one who make the final decision, who give the final step of approval. At the end part of our inspiration are our consumer because we hear their comments, their happiness or sometimes their positive criticism, which is very important.

    How do you feel about what sunglass industry has become?
    CR: It has exploded. The good news is that our industry grows every year and we hope it continues. Bad news is that the number of companies who not only take where there is strong inspiration from other true eyewear designers, also make become eyewear an uncertain quality. We had always believed that eyewear is not a hot summer product but conversely, for someone who treasures what they have. For this reason, we love to design timeless and high quality pieces. Because of our price point, it’s an investment. It should be part of a collection which grows up year by year thanks to consumer ability to always be up-to-date with their collection. This is kind of our idea.
    ED: In recent years, we see a switch in consumers’s behavior. Most of the young people don’t want to be told what to wear or what to buy. The world is under fingertip of any devices, you can google a look or do your own research through social media. After this mass production, there is a rebound of coming to values of a real designer. The new generation is more rebellious and has more reflection about what they buy than in the past. They love stories behind products and want to know where it come from or how it is made. Actually, the more brand there is of big eyewear brand- which are not really eyewear (laughs), more people will be looking for individuality and quality.
    CR: It’s obviously a good thing for designer like us.

    What advice would you give young people wishing to follow in your footsteps?
    ED: For young people, it’s harder today than when we began in the 1980s, no question. Today, consumers feel a necessity for quality, genius, custom services, etc. They expect a lot because of “big houses spoiling.”
    CR: Somebody who has a talent and can create a look that's never been seen before-  we would definitely not discourage a young person from starting an eyewear business. It’s a wonderful business for sure with wonderful customers, it’s a fact. Anybody who has a vision for eyewear and can have a place in this industry would be welcome.

    What has been your proudest fashion moment?
    CR: We are proud of all our accomplishment! 
    ED: One of our proud moment was in the early 2000, there was a huge exhibition in Triennale di Milano. They did a retrospective on eye-wear from the 1980s to the new millennium and they chose our brand to become the main focus of the exhibition. Eighty percent of the frames were our frames presented in one exclusive room. Unforgettable memory.
    CR: We are also proud whenever big fashion magazines put our frames on cover—Vogue, New York Time Magazine, Madame Figaro, to name just a few—and walk by the street and see the magazine with a beautiful model shot close up, it’s gratifying.
    ED: It’s a big compliment! Usually it never happen due to eye contact necessity.

    You’re the first eyewear designers to join the prestigious CFDA. Tell us about that.
    ED: Christian became a CFDA member in 1990, at a time when Anna Wintour and Candy Pratts-Price were trying to close the gap between eyewear and fashion. They had every type of designer, but no eyewear.
    CR: They were not ready yet to establish an eyewear category, so basically we needed to make glasses for the fashion shows of big designers like Marc Jacobs and Michael Kors.
    ED: So Marc Jacobs and Michael Kors god-fathered him into the CFDA.
    CR: And 25 years later we have 15 eyewear design members. Thanks to that, we had the opportunity to create the edCFDA—Eyewear Designer of the CFDA—comity to organize a number of non-profit actions. Recently, in collaboration with ten eyewear designer, all members of the CFDA, we have created a special capsule of frames in aid of Fashion Targets Breast Cancer that raises funds and public awareness for breast cancer worldwide. To refer to the previous question, this is the latest of our proud moments!

    Who takes on what role in the company?
    CR: We have no role place. We make every decision together. I’m not saying we always agree; it would be boring (laughs).
    ED: We have to convince each other or it just goes. A famous designer quote is totally true « Out of the hundred percent of what a designer designs, ninety percent goes into the trash ». 
    CR: Design is a constant challenge, we don’t take it personally if it’s going to the trash.

    What is it like working with each other? 
    CR: It’s the biggest privilege to have somebody you can trust so much. It’s great to share with your partner the same vision and to have the same dream and to compliment each other. Definitely, four eyes see more than two eyes.

    What are you working on at the moment?
    ED: It’s take about a year from the drawing to the finished product, so we are already working on next year’s collection and still doing the finishing touches of the collection we launch in Fall.
    CR: We’re working on a new initiative with the CFDA but we can't say more (laughs).

    What are your hopes and dreams for the future?
    CR: Peace.
    ED: Today is even more relevant than before!

  • Idun Baltzersen: She Explores the Boundaries Between Craft and Art

    Written by Mari Florer

    Edited by Marge Grossfeld.

    The Norwegian artist Idun Baltzersen carves her drawings into plywood, which she then prints on textile sheets. The idea came to her during her master studies in art at Konstfack (University College of Art, Crafts and Design), when she found a corner with old building materials in the workshop.

    Her motifs are independent teenage girls who turn their backs to the viewer. Idun Baltzersen is especially inspired by high school movies and the cult around them.
    I meet Baltzersen at Konstakademin (The Royal Academy of Fine Arts) in Stockholm, where she shows me her ongoing exhibition “Övergångsriter” (Transition rites).

    She comes straight from her atelier when I meet her in one of the exhibition halls. She tells me that she has been sketching all day for the forthcoming exhibition “Dialogue in drawing”, at Uppsala Art Museum beginning May 27th.
    – It will be an installation of quick drawings, I have just started so I can’t say more.
    She is happy about working in a smaller format this time. Her eyes get so tired of all the detail work when she works in large sizes and her hands hurt a lot.
    – I think it was hard when I created my big work on the wall there.
    She points to her grandiose textile collage that requires the entire wall surface in the gallery. I ask how she technically made that work.
    – I carve each drawing individually in factory-format plywood boards. Then I print these on textiles, one by one. All the prints I sew together into an enormous sheet of fabric.
    This is done with an obvious finish and I ask her how important the aesthetics are to her. She explains that she likes spontaneity but in controlled forms. She knows what feeling she seeks from the start.

    She says she likes portraying young independent women, but I think I see a guy in the collage in front of me.
    Who is that? I ask and point at him.
    – Oh, that's my man, she says. He is also an artist.
    Did you two meet each other at Konstfack?
    – No, actually online, she replies. Tinder.

    All her works are not black and white. When we walk through the exhibition room, she shows me some older work with colors, they are not as dramatic as the other ones. I see horse girls and I ask if she used to ride when she was a teenager. She explains that her sister did and that she has been watching her many times.

    To what degree do you plan your artwork?
    IB: I plan the individual parts quite carefully, but when I put together all the different figures, it can be very spontaneous.

    Have you been practicing woodcutting for a long time?
    IB: No, not actually, I was sketching before. A few years ago when I wanted to work in a larger format I discovered that when I went up in size, it became very difficult with the paper because it broke down. Then I found a plywood board, and it felt more natural to carve in it than to draw on it. The idea came very naturally to me - I already had the technical skills, with a Bachelor degree in Printmaking from Bergen, in Norway.

    How do you decide the titles of your work?
    IB: I try to find something that describes my thoughts about the work, but I'm not good at titles actually. I find one that I like and then I do ten versions of it. I am often inspired by individual words from poetry or Norwegian pop music. I like a pop singer called Kaja Gunnufsen very much.

    You are fascinated by young women, heroines and martyrs. Have you read many such books?
    IB: Yes, these stories are everywhere. Everyone has to go through the teen years, there is something that affects everyone and there is so much fun around it too. I like to watch high school movies, I think the stories are exciting. In my art I make my own addition to that cult; I make the teenage girls more monumental and authoritarian.

    What High School movie do you like the most?
    IB: I especially like one called “Heaters” (1988).

    How much of you is in your art?
    IB: A lot. I relate to all of this even though I'm outside the teenage years now. It was a defining period for me as a human being and there are flashbacks in my own life that I experience as exciting.
    My own craftsmanship is also a very central part of my work. I want to do everything myself. That’s really important to me.

    Why is that?
    IB: It's all about presence. That everything is handmade and that there are different materials that do not necessarily come from a traditional art store, but rather from construction stores and IKEA, which I then process in different ways.

    You participated in the Market Art Fair 2017. Did you sell anything?
    IB: I did. I exhibited four works, of which three were sold to three private collectors. I sold the pieces that were a bit smaller. Not my biggest one.

    Can you survive on your art?
    IB: Yes, I get scholarships – mostly Norwegian ones. There are many scholarships available in Norway.
    I received a Swedish scholarship from Konstakademin including this exhibition and a studio for one year. But now it's about to end. Fortunately, I have found a new studio.

    Do you see any trends in the art world today?
    IB: I notice that there are many more craftsmen - that's a huge difference. When I studied graphics it was a part of the department of artisan crafts with textiles and ceramics. Then you noticed that there was a little lower status compared to those who were doing “free art”. Now, it has really changed. There are a lot of ceramics that you can see in exhibitions today.

    How many artists have studios here at Konstakademin?
    IB: Not many. I share one with Anna-Karin Rasmusson and then Helene Billgren has a studio here too. But otherwise I do not meet so many other artists.

    It's Friday afternoon and we do not see any people at all. I don’t have the conscience to use her time any longer. I say that I love to see her atelier before I go and nice as she is she invites me up.
    In the corridor we pass a skylift. She says she will get her own skylift driver's license as soon as possible. She wants to be able to put up her large work herself whenever she wants to.

    You don’t like being depended on others?
    IB: Nope.

Pages