• Marimekko

    Video by Sandra Myhrberg

    Founded in 1951, Marimekko was born out of the desire to bring happiness to every day and printed fabrics gave the brand a strong and unique identity. Odalisque Magazine has created inspirational videos for two of Marimekko's classical prints Siirtolapuutarha and Weather diary.

    Marimekko was first a phenomenon that became a lifestyle. Then it eventually became an outlook on life: courageous, egalitarian and positive. At the heart of Marimekko lies strikingly inventive patterns and the clever use of colours shown on strong and timeless designs in clothing and other accessories as well as on interior decoration - from furnishing fabrics to tableware. All with the aim of creating aesthetic experiences for every moment.

    Siirtolapuutarha (city garden) was created by Maija Louekari in 2009, and since then it has become a modern Marimekko classic. The drawings tell a tale of a journey from a bustling city to a lush garden allotment overflowing with flowers and vegetables. This autumn, the patterns are available in new purple colourways.

    The Weather Diary collection by Marimekko explores the seasonal changes in weather and their influence on people's rhythm of life. The prints by Aino-Maija Metsola embody the whole range of seasonal weather patterns from the rolling in of heavy rain clouds, gentle drizzle and cool winds.

    Read more at Marimekko.com