• photography Julia Sixtensson

    Dr. Martens x DJ Suzy ”Archive Sandals” Collection

    Written by Emelie Bodén

    In the vibrant tapestry of Stockholm's music scene, DJ Suzy emerges as a beacon of innovation, infusing her tracks with a unique technicolor glow. Amidst a landscape known for its precise pop melodies and dark metal undertones, DJ Suzy defies conventions, crafting soulful compositions reminiscent of Erykah Badu's groove, Mariah Carey's vocal prowess, and the introspective depths of Tyler, The Creator's flat-7th side. But DJ Suzy is more than a songwriter; she is a world-builder that crafts songs and videos rich with symbolism, cultural references and personal insights. This collage is the DJ Suzy experience. Her musical gift and crystal-clear artistic vision make chaotic emotion become pop perfection.

    Adding yet another layer to her artistic canvas, DJ Suzy is poised to embark on a thrilling collaboration with Dr. Martens' archive sandal collection. Wearing the Laketen Mule and the Wrenlie Fisherman Sandal, DJ Suzy embodies the timeless 90s nostalgia that Dr. Martens’ new collection is all about.

    What DJ:s or musicians inspire you the most?
    My friends that also makes music, but lately I’ve been listening KARRAHBOO, I like her style ;)

    What is the best place you’ve performed?
    When I had just released my first EP I’m still changing, we had a release party and all my friends were there. It was so special.

    Do you have any way to prepare to go onstage?
    Where the f*** do I even begin haha.. I massage my voice with different techniques, voice warm ups and straw phonation. I stretch, do yoga and meditate. Also me and my keyboardist have started a secret handshake that we do right before going on stage - But that’s all I can tell you haha.

    What advice do you have for someone who wants to become an artist?
    Believe in your ideas even though everyone might not get you at first. Trust what comes easy to you but still be open to try new things regarding collaborations and goals.

    Can you share any upcoming projects or goals you have?
    I’m releasing new music this spring! My first single is called Digital girl and will be out everywhere on May 16th! <3

    Can you tell us about your experience as a DJ and an artist so far?
    What I love the most is playing live and especially when you feel like the audience is responding to the energy I give out because I can feel it bouncing right back x2 and that is amazing! But it also feels just as good when I just finished writing a new song that I’m obsessed with so I’d say it’s 50/50.

    What genre of music do you listen to that inspires you?
    Swedish jazz and hip hop but everything can inspire me, I'm not really genre based.

    What was the best part about collaborating with Dr. Martens?
    Hard to say, maybe actually just wearing the shoes they looked good they smelled good I feel so fresh starting out the summer in them!

    Do you have any connection to the 90s style that has inspired the Archive Sandal collection from Dr. Martens that makes these pieces special to you?
    I’m a 90s baby, born and raised!

    Link to Dr. Martens ”Archive Sandals” Collection with DJ Suzy here! (Archive Fisherman Wrenlie Black) and here! (Archive Laketen Mule Charro)

    Link to DJ Suzy's spotify here!

    photography Julia Sixtensson
  • Zalando Opens ARENA by Zalando: A New Streetwear Destination in Stockholm

    Written by Fashion Tales

    Zalando reveals a lineup of exclusive collaborations during the ARENA by Zalando pop-up, showcasing three prominent music artists: Grammy Award-winning sensation Bavé, actress and hip-hop star Jelassi, and vibrant club personality Nápoles. The pop-up serves as a dynamic cultural space, hosting curated streetwear assortment, exclusive product launches, workshops, exhibitions, and live performances in order to foster creativity and celebrate local street culture. ARENA by Zalando is Zalando’s first physical pop-up in Stockholm, temporarily located at St Paulsgatan 22A and is open Thursday - Saturday from May 3rd to June 29th.

    Zalando, the leading e-commerce destination for fashion and lifestyle proudly unveils ARENA by Zalando, its inaugural physical streetwear pop-up in Stockholm. ARENA by Zalando promises an unparalleled experience, blending Zalando’s streetwear fashion highlights with vibrant cultural engagement.

    To inaugurate this venture, Zalando is thrilled to announce a series of exclusive partnerships at the pop-up, featuring three notable music artists: Grammy Award-winning marvel Bavé, actress and hip-hop luminary Jelassi, and Grammy-nominee and club personality Nápoles. Each artist will curate the ambiance and offerings for a three-week period, infusing their distinct style and creativity into every aspect of the space.

    Streetwear has always been a reflection of my surroundings. I am excited about the pop-up as it will be a great opportunity to demonstrate this reflection of my environment that I grew up in, both musically and aesthetically,” says Bavé.

    For me, streetwear goes hand in hand with personal expression. I look forward to inaugurating the pop-up and want the space to be a place where you feel welcome and inspired,” says Nápoles.

    I’m really looking forward to meeting people in the pop-up, it’s not every day you open a shop. Clothes are a way for me to describe what mood I’m in - if it’s a good day you can tell, same with bad. We should feel free in what we wear closest to our bodies. I hope we can inspire and bring new energy to the Stockholm streetwear scene,” says Jelassi.

    ARENA by Zalando promises an immersive journey into the world of local street culture, featuring curated streetwear assortments, exclusive product launches, exhibitions by artists like Axel Wahl and Nikki Sherridan, interactive workshops led by Port Au Mansa and Wawa Print Shop topped with infectious beats by DJs like Mixing Dots, DJ Fredrika Ribbing, and Bianca b2b Heavenly Motha.

    We are thrilled to expand our presence physically for the first time in Stockholm and become part of this vibrant community. As a testament to Zalando's dedication to the local street scene, we are excited to collaborate with the talented Swedish creators, who each add an authentic touch to the pop-up offerings and events. Customers can expect a dynamic atmosphere where fashion, music, and art converge to create an interactive experience in order to facilitate creativity and celebrate the local Swedish street culture,” says Fabio Baum, General Manager Nordics & Benelux at Zalando.

    Coffee enthusiasts can also indulge in a cup of premium coffee from Lykke Kaffegårdar, adding an extra touch of pampering to the experience.

    ARENA by Zalando is brought to life in collaboration with the Swedish creative agency, Studio Bon. The pop-up is temporarily located in the heart of Stockholm at St. Paulsgatan 22A and is open Thursday - Saturday from May 3rd to June 29th. For a detailed schedule of events and collaborations, visit www.zalando.se/arenabyzalando and join Zalando to celebrate local street culture and the intersection of fashion, music, art.

    image courtesy of Zalando

  • photography Sandra Myhrberg

    fashion Emelie Bodén & Filippa Finn

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    sleeves Deadwood
    tops Stylist’s Own
    skirt Baum Und Pferdgarten
    earrings Ioaku

    Nadja Evelinas Journey as an Artist

    Written by Emelie Bodén

    Nadja Evelina is a Swedish musician and songwriter born in Bollnäs, where her interest for music started. Her first song dropped in 2016 and was a single called “Finast utan filter”. She later released her first album in 2019 “Vi”. Since then she has dropped two more singles this year and will soon be releasing a new song on May 17th. Her plans for the summer is to do gigs and this fall her third album will come out.

    How did your musical journey begin? What sparked your interest in music, and how did you start pursuing it as a career?
    Basically my musical journey began with the piano in the living room of the house where I grew up. My dad has always played a lot, which made me interested as well. I have always dreamt of writing, and my dream for a long time was to be an author. But when I was seventeen a friend of mine forced me to try and write a song, which I am eternally grateful for. Writing songs is still my very favorite thing to do.

    An important starting point of my career was when I met Anton Engdahl. We recorded my first EP in his student apartment of 17 square meters. I slept on an air mattress on the floor and we ate a lot of cheap ramen noodles with chickpeas. I remember it as some kind of euphoria, the whole process felt really easy. We didn’t expect much, but then I released my debut single ”Finast utan filter” which kind of took off. From there it kind of went naturally, I played shows and we kept writing and recording while working different shitty jobs.

    Can you describe your sound, and what influences have shaped it over the years?
    I listen to a lot of different genres, but my heart lies in Swedish indie pop and I think that is something that my sound reflects. I tell myself every year that this is the year that I have to learn to play the guitar myself, but we’ll see. At this pace I’ll be able to do really sick guitar solos when I’m like 70 years old.

    For my upcoming third album I’ve searched for a sound that feels more messy and raw. I want the sound to reflect the themes in the lyrics, which are basically excerpts from my diary and different moments and feelings in life where you feel a lot, both highs and lows. I want the songs to sound like that as well, like, to put my heart on the line both in the lyrics and in the sound.

    What's your opinion on the current state of the music industry, and how do you see it evolving in the future?
    I think the music industry right now is both trickier and more free than ever. Basically anybody can record and release music, which reflects in a very diverse presence of different voices and genres.

    Right now you have to be on the internet a lot as an artist, which is both a blessing and a curse I think. The best thing is that you get a very direct communication with your listeners, I feel like that’s an extension of the music in some way. I think that’s the whole point of art, that we’re all just wanting to feel connected to each other.*On the other hand, live music is bigger than ever, and I think that there is a longing for things that are happening in real life. Things that you can’t or don’t want to share online, that you have to be there to experience in the moment.

    If you could play any venue in the world, where would it be and why?
    A big dream of mine is being able to play arena shows. I really can’t think of anything cooler, just like a huge party with a huge crowd. If it comes to that, I’m really not that picky in choosing the specific venue haha.

    Finally, what advice would you offer to aspiring musicians who are looking to pursue a career in music?
    Trust your gut in art and life. Surround yourself with people that get you and get what you do, it’s important to not be an island. Also prepare for a life of ups and downs, this is a cliché, it really is an emotional roller coaster. Remember to enjoy the process as you go, and also just do it! There’s no point in hoarding great songs and not giving people a chance to hear them.

    You can find her spotify here!

    trousers Deadwood
    shirt Gestuz / Zalando
    shoes Raid / Zalando
    earrings astrid&agnes
    trousers Baum Und Pferdgarten
    shirt Stylist’s Own
    shoes Raid / Zalando
    necklace pfg STOCKHOLM
    flower ring By Jolima
    feminine sign ring Sägen
    shirt Baum Und Pferdgarten
    skirt Deadwood
    tights Swedish Stockings
    sunglasses Longchamp
    necklace pfg STOCKHOLM
    earrings By Jolima
    ring Poetsofbabylon
    dress & bra Samsøe Samsøe
    tights Swedish Stockings
    tie Deadwood
    shoes Stylist’s Own
    earrings Efva Attling
    shirt Stylist’s Own
    earrings pfg STOCKHOLM
    bug ring Ioaku
    eye ring Efva Attling
    green, blue & red rings Poetsofbabylon
    patterned ring pfg STOCKHOLM
    flower ring By Jolima
    feminine sign ring Sägen

    photography Sandra Myhrberg

    fashion Emelie Bodén & Filippa Finn

    makeup Emelie Bodén

    hair Filippa Finn

    assistants Lovisa Zettergren & Idde Beskow

    special thanks to Möjligheternas Hus

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