• photography Sandra Myhrberg
    fashion Jahwanna Berglund
    coat Baum und Pferdgarten
    top WEEKEND / Max Mara
    trousers Lacoste
    loafers COS

    An Interview With Lou Elliotte

    Written by Valeria Bartocci by Valeria Bartocci

    On How to Become a Solo Artist, the Ep “Best You’ve Ever Had”

    We know her as Louise Lennartsson from the Swedish pop group, Estraden.
    Now she is taking her own magical way in her solo career as a pop artist with the name, Lou Elliotte. She comes with colourful and brutally honest music that takes you by storm. You can hear her characteristic and energetic voice so clear and loud that it makes your heart want to dance. It took her some time to become Lou Elliotte but now she is finally grabbing the music industry by the horns.

    Was it difficult for you to go solo after being in a band, how did you get to the point you are today as Lou Elliotte?
    It has always been my dream and original plan to be a solo artist making music in English even though I released Lou Elliotte after Estraden.  Estraden was from the beginning just a fun project, not anyone’s plan to start a Swedish band. We wrote one song that we recorded and liked, so we started our band because of that song. Then it just took off and it went so well so I decided to wait with Lou Elliotte. Also, I didn't exactly know what kind of music I wanted to release, I think I needed to grow as a person and find out what I wanted to do.

    How does the band feel about you starting a solo career?
    They are super supportive and happy for me. Felix and Carl are also a producer team, producing and writing music for other artists, so they have a lot of work to do as well besides Estraden.

    Tell me more about your new single Touch Yourself?
    I wrote the song with Fatmax Gsus. The song itself is a love song but it sheds a light on an important subject that we should talk about more. Women who masturbate. I think it's crazy, cus through history, it has always been referred to as something shameful and it feels like it still is. I think that is such bullshit!  Because it's natural and it's also 2022 so it's like, Hello? Women do masturbate!

    In your single ”I Lost” you're talking about how your dreams started to come true but also that you lost something very important, what’s the song about?
    I've been singing about my life for the last couple of years, dreaming about being an artist, releasing music, playing live, and writing songs for other artists. I listened to Veronica Maggio for all my teenage years and she was such a big inspiration to me and now I'm working with her. That’s such a big dream come true. When I started to work with her a year ago, that was when I wrote: “I Lost”. Finally being where I had been dreaming of, happy, but not as happy as I thought I would be because I also went through a rough time in my life. At the same time as all my dreams were coming true, my boyfriend at the time and I took a break and I have never felt sadder.

    Tell me about your E:P why did you choose to mix new and old songs in it?
    I had a concert in 2019 with my band Estraden, at that time we hadn't released enough songs to have a whole concert so we added some covers for the show. “Teenage Dirtbag” was one of the songs we played. I love that song, it has been with me since I was a child and it's really close to my heart so I felt that I wanted to release a cover of it. I had a version that I made with my friend Madelene Eliasson who is a songwriter and producer, she also played with me at the concert in 2019. So we went into the studio and we made a newer version. I had an idea with using vocoder chorus so this 2021 version of the song is with more pop, cuter but still with the guitar, and almost with this, we will rock you-beat.
    It's hard to make a cover and keep that same magic that the original version has but still make it your own. You don’t want to make exactly the same but something new. We had the first version that I and Madelene Eliasson made and then we got stuck at one point and didn’t know exactly how to finish it. We brought another producer to help us with the song, Rasmus Budny so we finished it with him and I'm very happy with how the song turned out. Since everybody loves the original version of “Teenage Dirtbag” it makes me so happy when people tell me they love my
    cover. I've actually had that song as a reference for Lou Elliotte, especially the verse, the verse is the best verse I have ever heard! As a songwriter, I’m so jealous that he wrote that, it’s so so fucking genius.

    What is your best memory about doing your EP?
    I have one thing that I'm very happy about and that’s when I made the song “I Lost”. I was super depressed because my boyfriend and I had taken a break so I went into the studio with two of my friends, Amanda Cygnaeus and Madelene Eliasson. I was low and sad and I wanted to write about it because I always write about my personal experiences. That's why nearly all of my songs are about my exes. It was my favorite session and it felt so special. I wrote exactly how I felt, it was right from the heart. I'm attached to that song. I also love that song because it was only us women who wrote it. I have never done that before, of course, I have been writing with women before but I have been making songs for six years and I have never released a song written by only women. That's a very special moment for me. It also reflects how the music industry is, fucked up,  just by hearing that information, like yes I have been releasing music for six years but I have never done a song that is made by only women. That's obviously not the goal that you should only work with women. I just want the industry to be equal. Of course, I wish that this was not a thing. It just shows that the music industry is struggling with equality.

    Next song with the band Estraden?
    Our next song going to be released on the 4th of February called “Säg Till Din Mamma”. We have another artist collaborating with us on the song but he will be anonymous. That's super exciting!

    Is it hard to separate yourself from you as Lou Elliotte and you as Louise Lennartsson from the band Estraden?
    No, I feel like with Estraden since we are a band we write about experiences from what we all have been through in the songs but with Lou it’s only me and my experiences so I get to decide by myself. But I definitely feel like it's me in both Estraden and Lou Elliotte.

    Where do you find yourself in the most inspirational state?
    It's definitely when I'm going through something, when my ex and I broke up I wrote many songs about it. I was crying and being sad in the studio all the time. Tears falling and I'm just saying let's write about this. I love the feeling of making music and being right in the moment even if the moments I find myself in are sometimes really sad or hard.

    jacket SVC
    shirt COS
    trousers Ida Klamborn
    boots Steve Madden

    top Christopher Kane / Zalando

    jewellery WOS

    body & trousers Jade Cropper
    gloves Handsome
    top Hanna Linnéa Ryd
    dress Baum und Pferdgarten
    boots Anny Nordh
    earring Jane and Sophie
    body & trousers Jade Cropper
    gloves Handsome
    shoes Balenciaga
    photography Sandra Myhrberg
    fashion Jahwanna Berglund
    makeup Elva Ahlbin
    hair Adam Nilsson
    assistants Alicia Hurst & Thea Undemo
  • photography Sandra Myhrberg
    fashion Jahwanna Berglund

    .

    Mapei wears: coat Nicklas Gustavsson shades Valentino via Mister Spex

    Okazaki wears: jacket Stand Studios
    Thomas Rusiak wears: t-shirt Bareen overshirt Woolrich

    In Remarkable Feel-Good Symbiosis, an Interview With Mor

    Written by Decirée Josefsson by Sandra Myhrberg

    The year is 2020, there's ongoing isolation and thirst for something uplifting.

    Jacqueline Mapei Cummings is currently back from Thailand, planning to meet up with producers Thomas Rusiak and Fredrik Okazaki to make a new album. Three music legends, Mapei, Okazaki, and Rusiak not knowing that first session was about to be the skeleton of something much bigger than a band, a brilliant artcraft. MOR is not only a force of wisdom and hope, defined by more than the incentive to attract money. They are also a leading light of gratitude and a statement that if you genuinely love what you do and create from a space of joyfulness, external elements won't make your creativity limited. It’s soulful, abstract, and free of interpretation. A humble movement where art means conversation.

    I met the three of the members for beers one afternoon at a local bar near their studio, asked them about the background, story, and experiences being a member of MOR:

    When you first got together did you know right away that this was something special?
    F: My theory is that everything goes down to the deep understanding of one and other feelings. There is no pride. On the contrary, there’s an environment built on the fundamentals that we like to hang out and make music that we genuinely love. That in combination with respect towards each other created a space where creativity has been flowing with tremendous ease. After the first session, we decided to change the primary thought of making an album for Jackie. Instead we created a band that today stands for a family.
    T: We have been approaching music with similarities, however there have been directions one might think is straggly and incoherent. Jackie is multifaceted and has been able to manage every part of those spiky out-of-the-box ideas. Together we have been able to control and produce pure greatness. I get chills talking about what we have created, it’s been everywhere and nowhere and suddenly we’re almost done with two albums and every song has its unique touch, still the very same movement.
    J: I’ve been very inspired by the thoughts and feelings from us as individuals when it comes to lyrics and melodies. We talk a lot about day-to-day romanticism while hanging out. These reflections, feelings, and thoughts are something that I like to bring with me into the studio. That is what creates a story and context. Everything feels natural and safe. It's a soothing feeling for the demons to be able to express freely based on your emotions.

    The first material consists of 17 songs. This was the outcome of a handful of spontaneous sessions together. The first thought was to release everything all at once, suicide for the carrier one would say. It ended up in two upcoming albums. The first single, Spitfire was released earlier in October this year. Jacqueline Mapei Cummings said while describing the song “You will never experience love if you don’t welcome it” which is based on how individuals sometimes won’t let themselves be proved to love. Spitfire is one of 13 songs from their first album, set to release at the end of February.
    F: When we meet up we usually chit-chat for hours, making music for fifteen minutes. It has never been a must, which makes all of us very open-minded about the outcome. Focusing on the attitude and energy between us instead of forcing the outcome of the song.
    J: A shallow room without touchable feelings isn't a sustainable way to create. Every conversation and word between gets manifested into songs. That is genuinely what creates our content. The real world.
    T: Everything has been about now and then, with heart and ears towards finding that raw and genuine feeling of sound.
    J: We are like three different bottles of wine on the same shelf. Storing and aging individually but properly match each other mentally.  Even if we have lived separate lives our knowledge obtained,  gathered the same mental wisdom.

    What is your relationship with the music industry, in many ways controlled and designed to fit into frames?
    J: As a mutual force those frames felt good to not care about one's for all. We’re throwing us off the edge a little bit. Not caring so much if something doesn't fit into the box of a specific genre.
    F: There’s been a mutual sprinkle of fatigue towards the attitude in the industry. There’s no bad music. It’s the lack of friendliness.
    J: The side you get tired of is more or less the shift of focus from the pure love and art in making music. It’s even worse today with social media and everything being so approachable.
    T: I haven’t been working in the music industry for quite some time, and starting to notice people's behavior and reactions has been easier coming back. “Swedish jealousy”is a term. Includes backstabbing and competitiveness. There’s however almost only love and positive feedback towards the material and us as a unit. I’ve been receiving commendations from people I haven’t talked with for years.
    J: It’s important not to exclude positivity. The ones that are with us on this journey have been showing love and appreciation.
    T: I guess we’re quite bulletproof. There’s nothing to hate about this music. You don’t necessarily have to like or appreciate it. Everyone can hear the joyfulness and euphoria that the three of us have experienced while producing this music. That simplicity makes people more frustrated because there's nothing to touch.
    J: Some can give us the evil eye, then jealousy and skepticism can shine through. Even if there’s a very small percentage expressing this it feels great not to be lonely in that swarm.
    T: Maybe the situation would have been different if we were alone. Now we’re a united force.

    Would you consider there’s a message that has to be said with your music?
    J: If something needs to be said, the story we have created is like the journey of melancholic depression. There's grief and hope.
    F: It’s also worth noting the simplicity of gratefulness towards your friends, to connect and be appreciative of your relationships.
    J: Leave the rooms you’re not comfortable in. As the creator of your life, decisions should be based upon that.
    F: It’s not always easy to find your place in the entertainment industry. It’s been important to maintain the rustic environment while working with this project and to create a rather safe space for the music to be able to develop freely. Going to the studio for a session is all about the feeling. We have placed candles, flowers, and paintings in the room. Preserving the intimate and natural feeling.
    J: In many of the studios I've visited, I have felt homeless. It’s really big to have a standing point like these two guys have, with such welcoming, kindness, and professionality without any underlying intention.

    How come this is so important for you, the minimalism and familiarity?
    F: The American entertainment culture is based on the purpose of pleasantness. There's a strong similarity to entertain, no matter how commercial, indie, or whatever genre it might be. Not saying that there is something wrong with it. It simply means that every step you take doesn't need to define your inner child. At some point as an individual, the inner child of ours wants to define itself, sometimes all it wants is to create based on feeling.
    J: It goes back to the realness of doing what you love. Tired of constantly touching the surface, when it’s easy to be real.
    T: Not saying that this constellation is the best or the most unique. However, this colorful collaboration has been a fun new artistic way of approaching musical writing and producing.

    Max Jenny said in an interview with Odalisque “Life is like a theater but instead of people playing a part, they’re really just being themselves. So, I don’t need a lot of fuel, life is inspiring as it is.” The three old friends have gathered unique experiences, wisdom creating a story that has become a movement in remarkable feel-good symbiosis. That group is called MOR.

    Mapei wears: coat Philosophy di Lorenzo Serafini via Zalando
    dress Pretty Little Things socks Happy Socks
    Okazaki wears: sweater COS trousers Samsøe Samsøe
    Thomas Rusiak wears:  shirt Timberland
    Mapei wears: coat Nicklas Gustavsson shades Valentino via Mister Spex
    Okazaki wears: jacket Stand Studios trousers Calvin Klein
    Thomas Rusiak wears: t-shirt Bareen overshirt Woolrich denim Dr Denim

    vest Ganni

    knitted dress 2nd day

    Mapei wears: coat Philosophy di Lorenzo Serafini via Zalando
    dress Pretty Little Things socks Happy Socks

    Okazaki wears: sweater COS trousers Samsøe Samsøe
    Thomas Rusiak wears:  shirt Timberland denim Levis

    photography Sandra Myhrberg

    article Decirée Josefsson
    fashion Jahwanna Berglund
    hair Khaddy Gassama / Swedish Hair Mafia
    makeup Sandy Alhali
    special thanks to Hotel Kung Carl
    MOR - Mapei, Okazaki and Thomas Rusiak

    .

    shirt COS
    jacket Stand

  • The Scents' of The Season

    Written by Yasmine M

    The classic winter of musk and woody top notes can be as popular as the scent of vanilla and cinnamon. This year there are an immensive collection of Eau De Perfume to choose from for this season. From the holiday edition of ''A Gloaming Night'' by Gucci to Valentino's sweet and warm ''Voce Vica'' and the statement scent “Sable Nuit” by Giorgio Armani.

    We have gone through some of the icons of this season, that will make your senses flourish to a new world. 

    .

    A Gloaming Night is the newly found eau de parfum of Gucci’s The Alchemist’s Garden collection. Created by Maître Parfumeur Alberto Morillas and Gucci’s Creative Director Alessandro Michele it brings a scent around an aromatic combination of Cinnamon, Vetiver, and Patchouli. It has a feeling of the moment between the dusk and evening, an homage to this fleeting moment of the day, bewitching like no other. The scent is deep, woody, and spicy, and a fragrance that unlocks the allure of this twilight sky characterized by a meeting of opposites. A genderless signature scent presented in a covetable red glass bottle.

    .

    Discover Privé's Sable Nuit, a new genderless fragrance by Giorgio Armani. Inspired by a mysterious night in the desert, the scent has top notes of Olibanum and Pink Pepper. With a combination of Benzoin and Labdanum to create a warmth. This spicy oriental perfume celebrates the meeting of the warmth of burning sand and the reviving freshness of majestic clear nights. Not to mention, a woody Vanilla base. Sable Nuit is a grandiose bottle with a mysterious onyx colored glas and a golden cap. The powerful esthetic of the bottle is a continuation of the elegant scent, perfect for the festivities. Apply on pulse point of the wrist, inner elbow and neck and enjoy your evening.

    For the individual with a preference of a more sweet scent, Valentino’s Voce Viva eau de parfume is the one for you. It’s a sparkling parfume of Italian bergamot softened by mandarin with a vanilla infusion. It’s sweet yet warm and sensual. The bottle embodies the values of Maison Valentino and Voce Viva feminity – a sleek bottle of reflective glass that creates a reflection of light passing through, with a statement golden cap. In addition, the glas creates the reflection of a V, when looked through the sun.

    .

    Nuit De Feu, is a new fragrance by Louis Vuitton, inspired by the Master Perfumer Jacques Cavallier Belletrud. Described as ‘’..In the dark of night, scents of incense rise from the shadowy hollows in the dunes, the desert seems frozen under an endlessly star-studded sky.’’. It’s a vibrant tribute to incense, a sacred scent revered down the ages and across cultures. The scent has a powerful musk accord, oud wood infused with natural leather – to create a woody dusky scent.

    .

    Bottega Veneta introduces Illusione Female, an intense fragrance of olive trees and tonka bean. At the heart orange blossom and green fig leaves create an uplifting, warm femininity. At the top we find sparkling fresh citrus along with notes of bergamot and blackcurrant. An exclusive fragrance in accordance with Bottega Veneta's famous motto. 

Pages