• Fall destination Istanbul - Turkey

    Written by Jahwanna Berglund

    Pleasant autumn days are an excellent time to explore big cities. During November, autumn slowly creeps up on Istanbul. It is a season when the city enjoys both sunshine and cool breezes while the Bosphorus reflects the colours of the new season.
    Let's explore Istanbul and its wide range of experiences.

    During the fall, Istanbul flourishes when it comes to art and cultural events, Festivals, music, nightlife have returned from the calmer pace of the holidays. During October, one of the city's biggest cultural events takes place, the Beyoğlu Kulturgatan Festival, where more than a thousand different events are organised on different platforms around the city. At the Istanbul Cinema Museum in Beyoğlu, you can currently find the newly opened exhibition “Star Wars Collection Fans of the Galaxy Exhibition” where over six hundred objects from the Star Wars universe have been collected.

    Istanbul's museums are perhaps the highlight of the city's cultural scene during the fall. At Istanbul's archaeological museums, in the gardens of Topkapı Palace, archeology comes to life. The Istanbul Painting and Sculpture Museum presents Turkish art history from the late 19th century to the late 20th century, which are the last periods of the Ottoman Empire. The recently opened Hagia Sophia Museum, right next to the iconic Hagia Sophia, takes its visitors on an unforgettable journey through the history of this important building. Turkey's first modern and contemporary art museum, Istanbul Modern is located in a dramatic building overlooking the Bosphorus and houses acclaimed exhibitions of innovative and modern Turkish art.

    Apart from its colourful culture, Istanbul is perhaps most famous for its gastronomy. The Michelin-starred gastro city is a centre where the country's culinary heritage is displayed in everything from street delicacies, to renowned fine dining restaurants serving the finest of both local and global cuisine. Mild October evenings are a perfect time to enjoy the rich flavours of Turkish food and wines with a glorious view of the historic Bosphorus.

    More info about Turkey please visit: www.goturkiye.com

  • photography Sandra Myhrberg
    makeup Anya de Tobon / LinkDetails using Chanel Beauty
    hair Dejan Cekanovic
    model Cindy Natasha / MIKAs

    How Designers & Fragrances Pair Up

    Written by Fashion Tales

    How Designers & Fragrances Pair Up
    The marriage of fashion designers and fragrances is a synergy that has captivated the beauty and fashion industries for decades. It's a collaboration that blends the aesthetics of fashion with the art of perfumery, creating unique scents that resonate with a designer's brand and style. This article explores the intriguing world of designer fragrances, how they come to be, and why they have become essential to a fashion brand's portfolio.

    The Birth of a Designer Fragrance
    The journey of creating a designer fragrance typically begins when a fashion house decides to expand its brand into the fragrance industry. Fashion designers recognize the power of scent in defining and enhancing their brand identity. Perfumes from sites like directfragrances.online serve as an olfactory representation of a fashion brand and offer an additional revenue stream and a means to connect with a broader audience.

    Defining the Essence of the Brand
    The first step in creating a designer fragrance is to capture the essence of the brand. Fashion houses work closely with experienced perfumers to translate their unique style, values, and aesthetics into a scent. The fragrance should evoke the same emotions and associations as the fashion brand. For example, a luxury fashion house may aim for opulent, long-lasting fragrances, while a more casual brand may opt for fresh, light scents.

    Collaboration with Expert Perfumers
    Designer fragrances are not created in isolation. Perfumers, often referred to as “noses,” play a pivotal role in translating a fashion brand's vision into a fragrance. These skilled artisans possess an extensive knowledge of aromatic compounds and their interactions, enabling them to craft scents that align with the brand's identity. Many well-known perfumers collaborate with fashion houses to create their signature fragrances.

    Crafting the Fragrance Pyramid
    Fragrances are often structured with a pyramid of notes. The top notes are the initial scents you smell when you first apply the fragrance. The middle or heart notes follow them and, finally, the base notes that linger the longest. The selection and balance of these notes are carefully orchestrated to achieve the desired scent profile.

    Marketing and Promotion
    Designer fragrances often benefit from fashion brands' established marketing and promotional power. They are usually marketed in conjunction with the brand's clothing collections, featuring the brand's iconic models and photographers. The packaging and promotion of designer fragrances mirror the brand's overall image and style.

    Notable Designer Fragrances
    Over the years, numerous fashion designers have ventured into the world of fragrances, creating scents that have become iconic in their own right. Some notable examples include Chanel No. 5 by Coco Chanel, Flowerbomb by Viktor & Rolf, and Light Blue by Dolce & Gabbana. These fragrances have left an indelible mark on the industry, becoming as synonymous with their brands as their clothing lines.

    Conclusion
    The collaboration between fashion designers and fragrances is a harmonious blend of aesthetics, craftsmanship, and branding. Designer fragrances offer a unique opportunity for fashion brands to extend their identity into the world of scents. They allow consumers to engage with a brand's essence in a new and sensorial way, creating a lasting connection between fashion and fragrance. The world of designer fragrances continues to evolve, offering an array of scents that cater to diverse tastes, and this enduring partnership between fashion and fragrance shows no signs of waning.

  • LEE® "WORKWEAR IS OUR SOUL" SERIES EXPANDS WITH EUROPEAN CREATIVES

    Written by Fashion Tales

    Following on from the successful launch of its ‘Workwear is our soul’ series that highlighted the diversity of
    London’s emerging creators, Lee® expands the series for a Pan European audience, working with new talent
    across Sweden, France, Poland, and the UK.

    Launched at the end of May 2023, ‘Workwear is our soul – London’ placed a spotlight on a series of

    contemporary creators who, through their work, underlined the diversity of talent in the nation’s capital while
    proving Lee® is as relevant to workwear in 2023 as it was in 1889. Harnessing the creativity of pottery and
    sculpture alongside the lyrical talent of song writing and music came ‘Workwear is our Soul’s debut stars,
    ceramic artist and sculptor, Ronaldo Wiltshire, and West London dream-pop musician, Unflirt.

    The FW23 collection honours Lee’s innovative workwear roots with a series of fresh and youthful styles,
    including loose-fit tees and icons like the Loco jacket and carpenter pants with contrast stitching. Nearly 130
    years ago, Lee® began its journey to create purposeful pieces with an eye for craftsmanship. Ever since, its
    timeless yet versatile designs have inspired new generations to put their very own twist on what heritage
    means to them. ‘Workwear Is Our Soul’ sees the latest cohort of campaign stars champion exactly this. Talent
    in the series can be found below and includes individuals from a range of creative sectors including artists,
    chefs, bakers, craftspeople, illustrators, and tattoo artists.

    Sweden
    - Dante Zia is a passionate Italian cook from Skåne in Sweden and brother to influential singer and
    presenter, Oscar Zia. He rose to fame when he participated in Sweden's Master Chef in 2018, and today co-
    hosts his own tv show with his brother, alongside regularly appearing on Swedish cooking shows, where he
    offers viewers his favorite Italian-inspired recipes.

    France
    - Samuel Eckert is a Parisian Illustrator and Tattoo artist. From murals and fanzines, to tattoos, t-shirts
    and magazine illustrations, Samuel Eckert creates absurd and naive drawings and paintings that play with
    shapes and words. His work exceeds illustration via his recent collaborations with leading magazines and
    streetwear brands alongside hosting creative workshops.
    - Johanna Tordjman is a North African artist living between Paris and Los Angeles. Johanna brings a
    digitalised and softened approach to traditional portrait art via her boundary-blurring approach that
    encompasses the real and the virtual.

    Poland
    - Mateusz Ulman is a famed Polish pastry chef and baker living in Copenhagen, known for his legendary
    croissants and clever creations, he is the founder of renowned cafés Format & Lille Format.
    - Weronika Lucinska is an award-winning artist and designer from Wroclaw in Poland. Participating in
    over 100 exhibitions and international competitions across Europe, Weronika’s work consists of art
    installations in object form, combining art and design with ceramic sculptures and glass elements. Weronika
    is currently an Assistant Professor at the Academy of Art and Design in Wroclaw, Poland.
    - Marcin Kuberna is a jar maker living in Warsaw, owner of GROPK Ceramics. For many years he worked as
    a fashion stylist, was associated with 'Twoj Styl', then with Vogue. A year ago, he founded his own brand
    Grôpk, which means pot in Kashubian. In April, his unique ceramics were shown at the '1000 Vases' exhibition
    as part of the Art Paris international art fair.

    UK
    - Sertaç Dirik is the head chef and co-owner of the acclaimed Mangal 2 Restaurant in Dalston, London.
    Recognised by Observer Food Monthly as Young Chef of the Year 2022, and featured in Code Hospitality's 30
    under 30, Sertaç has been coined one of the most exciting and sought after culinary talents in the UK’s
    hospitality industry.

    www.lee.com

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