• Aveny's Riviera-Inspired Collection: Elevating Everyday Elegance in Sustainable Style

    Written by Alicia Hurst by Fashion Tales

    Fresh from their family retreat in the South of France, Aveny presents a collection inspired by the laid back chic of the Riviera. Their 100% organic crochet pieces embody comfort and style, sourced responsibly with BCI or GOTS certified cotton from their trusted Istanbul producer.
    Driven by a commitment to a sustainable future, they're blending fashion with responsibility. Life at Aveny is about simplicity and joy, reflected in their easy-going shapes and materials. As they mature into next season, expect more knitwear, comfortable suits, and dresses that embrace the balance of fun and sophistication.
    In an increasingly digital world, they value in-person connections. Aveny stores are hubs of personality, adding depth and perspective to your shopping experience. Beyond aesthetics, their creations aim to be not just beautiful but also meaningful to those who wear them.

    The inspiration behind your designs often comes from trips you've been on, tell us about your most recent trip and how that inspired your latest collection?
    Our latest trip went to the south of France where we rented a house for the family. These laid back lazy days inspired us for this collection. The French know how to look suited in a very comfortable way. We felt that we wanted to be more dressed up in our way of approaching our daily life. We looked back to the 60/70 riviera jetset and developed a 100% organic croche

    How does Aveny approach sustainability and ethical practices in its production process?
    We carefully source our fabrics and textiles together with our producer in Istanbul. We work closely with the factory and we use only BCI or GOTS certified cotton. There are both ethical and practical reasons for us to commit and source for eco-friendly materials and fabrics when we develop our products.First and foremost is the reality that we only have one planet, and we all share it. We know that the fashion industry has a huge impact on the planet, and that impact affects all of us.We feel it’s important to take responsibility for the future. We constantly seek for development and we are upgrading our sustainable and environment friendly programs along our journey.

    Aveny's clothing often balances style and comfort seamlessly. How important is it to the brand that its customers can enjoy fashion that is both multi-wear and cozy, and what is your philosophy around creating pieces that don't sacrifice one for the other?
    The whole idea behind AVENY is this balance. We believe that if you feel comfortable you feel good and if you feel good you look good. As simple as that. We feel that life can be complicated as it is so why make it harder.

    What are some of the upcoming trends or collections that Aveny is excited to share with its customers?
    We love to explore and develop new easy going shapes in different materials. For the next collection we are looking into developing more knitwear, we dress up in comfy suits and dresses.You can say that Aveny is growing up to an adult who still likes to have some fun and not be too serious for next season.

    How does Aveny engage with its community of customers and fans, and what role do they play in shaping the brand's direction?
    We engage a lot physically through our own stores. We believe that in this digital world the IRL meetings are super important. We believe that personality gives identity and character, personality gives perspective, and when we embody new influences, we are enriched with a greater life. In AVENY we try to create something that just isn't esthetically beautiful but also meaningful to someone.

  • Ben Cobb For Tiger of Sweden

    Written by Ulrika Lindqvist

    Ben Cobb’s second collaboration with Tiger of Sweden takes inspiration from the night-time and the great art of dressing up.

    A celebration of elegance and luxury, the ‘After Dark’ collection showcases classic tuxedo tailoring and velvet suiting, silky shirts and rollnecks, a leather trench coat and Cuban-heeled footwear. The louche, seductive feeling also infuses daytime offerings like wide-leg check trousers, graphic v-neck knitwear, houndstooth blazers and a peak-lapel camel overcoat. Mixing sartorial detail with deadly style, this wardrobe is designed for modern day Homme Fatals.

    “This collection is very close to my heart. It’s a luxurious, decadent wardrobe
    designed with all my style icons in mind. It’s made for late nights and special occasions but there are plenty of daytime options too. I think introducing elements of eveningwear during daylight hours is so glamorous.”
    - Ben Cobb

    “Glamour with sophistication. Luxury with a dangerous edge. The homme fatales that are at the centre of this collection set a decadent tone and one that Ben himself thoroughly lives. Special pieces made for the occasion, dressed up,dressed down, this collection plays with the codes we know in menswear but like all good hommes fatales, it is not shy in breaking them.”
    -Bryan Conway, Creative Director of Tiger of Sweden.

    All images courtesy of Tiger of Sweden 

  • Minimal Scandinavian style and Italian craftsmanship perfectly bond in the new collaboration: The GARMENT + GIABORGHINI.

    Written by Filippa Finn

    The two brands are launching a new series of stylish shoes in the ballerina and loafer genres that was revealed at The GARMENT SS24 show during Copenhagen Fashion Week.

    Handmade in soft nappa leather, the shoes are each accented with a unique bow that ties it all together and represents timeless beauty. With the ballerina as a traditional performance shoe, and the loafer as a traditional work shoe, it is simultaneously a play with two universes. The feminine and masculine wardrobes intertwine in a look that is modern from day to night.

    Comfort is key, thanks to the softness of the material and the know-how of the craft, designed for those who are often on the move, who want to have fun but not compromise with comfort, like the Scandì women, since ever an inspiration to both brands.
    It's been a year since The Garment and GIABORGHINI started the collaboration, and now we see the result with the series of shoes that, in addition to the classic colours, come in a number of different cream colours that evoke memories of old Italian ice cream shops.
    These two different regions have proven to be a perfect match: Denmark with its fine lines and Italy with the craft excellence resulting in a series of flat shoes that can be worn from day to night.

    The collection of seven styles will be available from mid February 2024.

    All photos courtesy of Philip Messman/The Garment 

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