For Spring/Summer 2025, Persol invites us into a world where timeless craftsmanship meets architectural poetry. With its latest campaign, the heritage Italian eyewear brand unveils the SS25 and Supreme Angle collections—an ode to form, function, and quiet sophistication.
Shot inside a striking space conceived by legendary architect Carlo Scarpa in the 1960s, the campaign is a study in modernist elegance. Flooded with natural light and anchored in sharp geometry, the setting mirrors the collections’ core values: clean lines, refined structure, and effortless style.
Fronted by Chiara Scelsi and Filipe Nieves, the campaign pairs close-up intimacy with minimalist full-length shots. The visuals are bathed in soft textures and muted tones, channeling the color language of modernism while showcasing the sculptural precision of Persol's frames. It’s a vision where every angle is intentional, every detail deliberate.
Oversized typography lends graphic punch, reinforcing the brand's bold identity while allowing the eyewear to speak for itself. True to Persol’s DNA, each piece is not just an accessory—but a carefully crafted object of design, echoing the mastery of Italian artisanship.
With SS25, Persol doesn’t just release a collection—it constructs a moment. A masterclass in restraint, elegance, and modern iconicity.
Images courtesy of Persol
