Written by Fashion Tales

TEKLA and JACQUEMUS launch homeware and sleepwear collection.

Copenhagen-based homeware brand Tekla has collaborated with French fashion brand Jacquemus on a collection of sleepwear pieces and products for the home.
The collaboration is rooted in the shared values held by Tekla and Jacquemus, resulting in a collection that further draws on parallels between their aesthetic universes.
“This collaboration between our two brands came naturally and spontaneously. I have always dreamed of developing a bedding and homewear line, with TEKLA it was the perfect match. I’m a great fan of the brand and I feel we share the same universe and inspirations.” Simon Porte Jacquemus

The collection features a bold use of stripes in a consistent colour palette, developed by Jacquemus in response to Tekla’s classic pieces. The patterns are used across percale bedding, a linen bedspread, terry towels and a bathrobe, classic poplin sleepwear, and sleepwear-inspired pieces including tops, shorts, a bra and a bandana.

Playful elements – a lovers’ towel made large enough for two, a strapless top inspired by men’s boxers, and a bathrobe with an exaggerated belt and button-through closure inspired by traditional sleep shirts – are present in the collection, alongside more functional details like removable co-branded canvas tags on bedding.

Much like Tekla, Jacquemus represents a modern approach to luxury, one that’s inclusive and focused on beautiful pieces that are made to the highest standards.” Charlie Hedin, Founder and Creative Director at Tekla.

Jacquemus and Tekla combine their visual universes for the launch campaign, capturing the collection against the dramatic landscape of Nonza beach in Corsica. The images echo Tekla’s own visual language and the striking settings Jacquemus is known for. Prominent Danish photographer and long-time Tekla collaborator, Philip Messmann, captures the campaign.

All pieces in the collection are crafted using Tekla’s high-quality, 100% organic cotton percale, poplin and terry fabrics, and 100% French flax linen.
The collection arrives in time for the festive season, launching 30 November 2022 exclusively at teklafabrics.com, jacquemus.com and in-store at Jacquemus’s Avenue Montaigne location.

The sleepwear pieces start from €45/£35/50 USD to €195/£160/ 215 USD.
Bedding single sets start from €160/£140/180 USD and doubles start from €270/£225/295 USD. The terry pieces start from €125/£105/140 USD.

courtesy of Tekla/Jacquemus
campaign by Philip Messmann


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