• TOMMY JEANS TEAMS UP WITH VEVO FOR THE “LESS BUZZ, MORE MUSIC” CAMPAIGN

    Written by Fashion Tales

    Featuring artists Ray Blk and Big Zuu, the campaign brings hot beats and edgy looks to drive positivity and  escape the modern-day buzz.

    Tommy Hilfiger, which is owned by  PVH Corp. [NYSE: PVH], and Vevo, the world’s leading music network, announce the Fall 2021 TOMMY  JEANS “Less Buzz, More Music” campaign, inviting audiences to escape the buzz of today’s hyper connected world – from the news to social media – through the power of music. The campaign builds on  Tommy Hilfiger’s lifelong passion for music, with brand partnerships continuing to celebrate this influence  since the 90s. Inspired by this heritage, the campaign brings together edgy streetwear style with bold music  content by Vevo.

    The campaign spotlights artists Ray Blk and Big Zuu through live video performances created for Vevo’s  original content series, ROUNDS. Born Rita Ekwere in Nigeria, Ray Blk is a 26-year-old UK-based artist who doesn’t shy away from difficult topics that range from domestic violence to personal obstacles in the  industry as a Black woman. Londoner and grime rap artist Big Zuu, full name Zuhair Hussain, delivers  Afrobeats with passion while always speaking his truth and motivating his audience to do the same. Highlighting the ever-growing hip-hop, rap and R&B scene in Europe, ROUNDS is a series of live  performances by emerging and established musicians, using a 360-degree portraiture effect. To maximize  impact, the “Less Buzz, More Music” campaign will be amplified through genre-targeted rotational content, served on Vevo’s vast Connected TV (CTV) network.
    The Fall 2021 TOMMY JEANS campaign brings ‘outwear out loud’ by reimagining street-inspired style, while staying true to the culture it emerged from. The “Less Buzz, More Music” campaign highlights items that  speak to the personal style of the musicians: sustainable puffers and jackets finished in color-popping  shades and statement silhouettes that give an irreverent twist. Featuring 100% recycled denim to reduce  waste, water and energy consumption, the collection’s outerwear pieces are produced using 100% organic  cotton and recycled shell fabric.


    The “Less Buzz, More Music” campaign launched with an intimate 50-person event on August 17th, with  London’s most exciting and diverse artists coming together to celebrate the importance of cross-cultural  exchanges in music. Consisting of a discussion panel and live performances, the event invited audiences to  join the conversation of culture and inclusivity in the music industry while showcasing the newest TOMMY  JEANS collection.

  • Start the fall with these essential beauty saviors  by Yasmine Mubarak

    Start the fall with these essential beauty saviors

    Written by Yasmine Mubarak by Elva Ahlbin

    Prep your skin and hair for the fall, with some of the most essential products on the market. This editorial showcases some of the favorites on the market right now in hair, skin, and makeup.

    The scent of the season is the classic perfume Clean in Warm Cotton, a signature scent that has been a classic during the last decades, and it's as popular now as always. Coming back to the office, it can be nice to start simple, with a classic scent of fresh Sea Notes, Orange Blossom, and Fruits; base notes of Musk, Fern, and Amber.

    For our skin, we are going back to the basic as well, effective simple skincare. After a summer of sun and using masks all day creating irritations -we need to apply sensitively skincare products. La Roche Posay is a French pharmacy brand that is top-ranked when it comes to creating skincare for sensitive skin. I have personally used the brand for years - and is the ultimate go-to brand when your skin starts to get irritated or you simply want to step back to a basic three-four step skincare routine.

    Another skincare champion for this fall, is the Sensai Cellular Performance Eye Patches, which gives instant revitalization. It’s definitely not like other eye patches - it's more powerful and you see the results right after. Apply for 10 minutes (I usually wear it for 20-30 minutes). Remove and massage the remaining essence into the skin. The patches are great to de-puff your eyes and hydrate the sensitive areas around your eyes.

    For our face, the Relief Blue Flower Mask from Hyggee, is a great face mask for the last days of summer. It gives a soothing and cooling effect on the skin as it contains aloe vera which also soothes the skin after sun exposure and has a deep moisturizing effect. Extract from comfrey reduces redness and relieves inflammation. The result is a calm complexion that is deeply moisturized. You can also refresh your face during the day with a hydrating face mist, such as Swedish brand Mon Sun's Daily Refresh Face Mists, also nice to simply have on your work desk.

    When it comes to makeup this season, a newfound favorite is the NARS Primer Smooth & Protect Primer SPF 50. After testing the product in both cold climates such as Sweden and a more humid warmer climate in the Mediterranean - the product keeps your makeup looking fresh all day (and night). The specialized antioxidants help to deflect pollution and other environmental aggressors, while broad spectrum SPF 50 provides potent daily skin protection. It may be used as a primer or worn alone as sunscreen - however it's a bit white in color when applying. For that reason, I would recommend using a bit of bronzer or light foundations after and not only as a sunscreen.

    Starting with a great primer is as important as finish with a great setting powder, Make Up Forever's Ultra HD Microfinishing Loose Powder has the brand's signature Ultra HD formula, which has been developed in response to the new high-definition technologies from the film and TV industry and is invisible in front of 4K cameras and to the naked eye. The product has been a personal secret favorite for almost 8 years. It has been used mainly among professional makeup artists but has become a favorite among us everyday make-up users. It gives a matte finish and your make-up sets for the entire day. Perfect for us who use a mask and don't want our makeup to disappear right after.

    For our hair, MoroccanOil All in One Leave-in Conditioner have saved my hair this summer. The conditioning leave-in treatment with argan oil works especially well for curly and wavy hair, by giving your hair softness and nourishment for up to 72 hours. It moisturizes the hair immediately, but the big point with this product is that it detangles your hair, so it's easier to brush out your curls and detangled hair without damage it.

    Start the fall with these essential beauty saviors  by Yasmine Mubarak
  • COS Announces AW21 Debut at London Fashion Week

    Written by Fashion Tales

    COS announces it will debut its Autumn Winter 2021 collection at London Fashion Week presented by Clearpay September 2021, with a hybrid show encompassing a physical catwalk, merged with artistic portraiture and moving image, digitally livestreamed to all at cos.com.

    Emerging from a time of change with a reinvigorated sense of purpose and commitment, the Autumn Winter season will mark a new direction for the brand. The collection will embody timeless COS style signatures and embrace elevated, redefined wardrobe icons. Exploring new ways of looking at contemporary culture through a fashion lens, the campaign features activist, futurist and storyteller, Janaya Future Khan; Actor, Jodie Turner-Smith, and coveted supermodel Raquel Zimmermann, alongside a cast of other inspiring innovators and creators shaping the way we think about tomorrow – a collective expression that sets out to rethink the future.

    Material innovation and long-lasting design concepts remain at COS’ core, as the brand continues to nurture its commitment to sustainability with a collection crafted towards circularity. From organic and repurposed materials to recycled fabrics, a considered approach throughout the design and production process limits the demand on natural resources.

    COS’ in-house atelier revisits the intrinsic details and meticulous construction behind the iconic garments. From contrast binding to hand-stitched re-enforcements and adjustable new fits on tailoring, the brand continues to focus on craftsmanship and making for longevity. A new logo will also feature on the collection and will be updated across all packaging this autumn. Made using responsibly sourced paper and featuring durable woven paper handles, new material innovation ensures packaging is 100% recyclable, aligning with the brand’s wider sustainability values.

  • Clarins Instant Light Natural Lip Perfector, 01 Rose Shimmer
    Louis Vuitton, On the Beach
    Gisou, Propolis Infused Polishing Primer
    Glossier, Skywash, Valley
    Urbanista, Paris
    Sensai Bronzing Gel, 61 Soft Bronze
    NARS Exposed Cheek Palette
    Tweezerman Mini Slant, Pink Lemonade

    Summer Essentials: Peach and Citrus

    Written by Yasmine Mubarak by Elva Ahlbin

    This summer has been about nourishing our skin, becoming more comfortable with a pop of color and learning new things to add that special flair to our day. Such as focusing on quality time with a good book in the park, and listening to a great podcast in our headphones. A podcast that not only keeps us company, but we learn new things from. So in our bag inspired by these elements, we have created a flair of citrus and peach.

    When summer starts, we can feel the upcoming scent of flowers, the ocean and the calmness of the green flourishing around us. The latest fragrance from Louis Vuitton, is the perfume On the Beach. A careful blend by Master perfumer Jacques Cavallier Belletrud, with citrus Yuzu from Japan. Blended with thyme, rosemary, pink pepper and aromatic herbs. A mystique yet summer scent that works for both summer and fall. The perfume can later be refilled in stores equipped with a perfume fountain.

    To achieve that summer glow, the Sensai Bronzing Gel is a smooth and luxurious gel bronzer in three shades to either apply evenly on your face as a primer or use as a contour application where you wish to be sunkissed.

    Following the summer flair in makeup - a recent new discovery from Glossier, is their Skywash - a matte eyeshadow available in 7 shades, from cornflower blue to warm peach. It’s a great product for an easy application for us who don’t always use eyeshadow, but wish to spice it up during the summer. It’s truly a simple yet powerful tool for that pop of color which is a huge 2021 trend.

    For our lips, the classic and loved Clarins Instant Light Natural Lip Perfector is year after year a go-to for people all over the world - and 2021 is no exception. With the classic sweet scent it gives your lips that plump and glow you need to begin your day or add shine throughout the day.

    With all of the bronzers, and sunscreen we use, cleansing is key. During the summer with vaccations we need something simple yet effective - that’s why we cleanse away the day with the NUXE Very Rose 3-in-1 Soothing Micellar Water. Designed to cleanse, moisturise and soften in one simple step. Infused with soothing rose water, the cleanser helps to minimise the risk of skin irritation.
    A tweezer in the bag is almost mandatory, never knowing when you will need it. The much stylish and most important powerful Tweezerman Mini Slant Pink Lemonade is not only the perfect size to carry in your bag (you even get a small package to protect it when carried) it’s also stylish with a pink citrus design.

    Last but not least in our essential bag and mind this summer have been the Gisou Propolis Infused Polishing Primer, a lightweight styling primer that prepares hair for styling. It prevents and diminishes frizz, and ensures optimal workable hold. However, be aware the primer doesn't protect against heat, it’s only a primer for later use with example heat protection. It has a light smell that doesn't interfere and is a good summer product for your hair to hold during the entire day and night.

    NUXE Very Rose 3-in-1 Soothing Micellar Water

    Peach and Citrus Yasmine Mubarak Odalisque Magazine

    NUXE Shimmering dry oil Huile Prodigieuse
    Tweezerman Mini Slant, Pink Lemonade
    Urbanista, Paris
    NARS Exposed Cheek Palette
    Glossier, Skywash, Valley

  • Calvin Klein - CKunfiltered Jeans

    Written by Fashion Tales

    Calvin Klein launches CKunfiltered Jeans video mini-series Hosted by AnOther Magazines fashion editor Nell Kalonji, the six-part video series will answer Google’s most-searched questions about jeans and how to style them.

    Denim is core to Calvin Klein’s DNA and the videos aim to educate and empower audiences to confidently wear jeans.

    The videos are hosted by fashion authority Nell Kalonji, a London-based stylist and founding member of the Rubric Initiative, an organization dedicated to addressing the fashion industry’s barriers to entry and supporting a new generation of diverse talent. Kalonji expresses her unique style across six curated topics: summer jeans, mom jeans, boyfriend/baggy jeans, skinny jeans, colored jeans, and below-the-knee. These themes were established in consultation with Google’s creative think tank, Google Creative Works, which analyzed the top searches for denim-related queries from across Europe.

    Jeans are the most universal item of clothing, but for many people, it can feel overwhelming to find the perfect fit, fabric, wash or cut,” says Kalonji. “It’s been an inspiring experience to understand people’s most pressing questions about jeans, and be able to express my own style — honestly and authentically — through six essential denim looks.”

    The narrative of the videos is simultaneously informal and informative, as Kalonji interacts with models as she confidently styles bespoke looks from Calvin Klein Jeans. The pieces celebrate ‘90s nostalgia with high-rise, boyfriend, baggy and skinny silhouettes. Vintage-inspired mom jeans feature a high waist and tapered leg, while dad jeans have a slouchy, oversized, comfortable appeal. The versatile high-rise straight silhouette which became famous in the 80s returns with a fitted high-rise top block and straight leg that hits the ankle. These styles are further complemented by a range of skinny jeans (from relaxed to super stretch, skin-hugging fabric), plus summer-ready styles in white, light blue, grey, bleached and destroyed washes.

    CKunfiltered: Jeans is the second edition of the CKunfiltered series, following the success of the CK Unfiltered: Bra Talk videos in fall 2020. The project further reflects Calvin Klein’s commitment to engage both new audiences and existing communities through creative, unexpected, digitally-driven content powered by consumer data and insights.

    Learn more and see the videos here.

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