• Tommy Jeans dropps a second collaboration with AAPE BY *A BATHING APE.

    Written by Fashion Tales

    Tommy Jeans once again teams up with AAPE BY *A BATHING APE with a collection including outwear, cold-weather accessories and collectible skateboards fuses AAPE’s streetwear style with Tommy Jeans iconic street prep. 
AAPE’s classic camo print gets a new twist in red, white and blue and pairs with the Tommy Jeans plaid in deep green. Launching January 14th.

    Check out the full collection here

  • My top 5 holiday wish list

    My top 5 Holiday Wish List

    Written by Susan Stjernberger by Elva Ahlbin

    Susan Szatmáry Saint Germain Bag
    I just love the shiny calfskin leather and the fabulous chain! And it has 3 compartments inside just enough space to fit everything on this list! This is now my IT bag.

    YSL Sequin Crush Mono Eyeshadow Silver
    This is the perfect eyeshadow to make any night shine! Use it as a liner on both your upper and lower lid or as a shadow. This is a must-have.

    Chanel Rouge Allure Velvet La Comète- 178 Brun Celeste lipstick
    The limited-edition cases are embossed with a comet fashioned after their high jewelry making this a collector’s item. And the dark color is just perfect for any kind of drama.

    Swedish Stockings Tora Glittery Stockings 20 Silver
    Not only do I love the glitter and metallic sheen but it’s made of recycled material too. You have to take these out for a night on the town.

    Handsome Stockholm X B. Åkerlund- Dame Long Black Gloves
    If you’re looking for drama, then these gloves are made for you. You don’t even have to take the glove off to use your phone, so royally fabulous.


    Written by Jahwanna Berglund

    Last week Chanel presented their annual Métiers d´Art show, which honors the craft of the house’s artisans.

    This was the 20th celebration of the Métiers d´Art. It was held at the newly built “Le 19M” in the outskirts of Paris in the 19th arrondissement. 19M, an over 270,000 sq ft big building in glass and iron spread out over 7 floors that’s designed by the award winning French architect Rudy Ricciotti -  to bring together all the Chanel’s 600 specialists under one roof.

    Bruno Pavlovsky the president of fashion at Chanel:
    “For years, we’d had to deal with having specialized houses all over Paris. We wanted to create the right conditions for them to come together in order to recruit, train and transmit their savoir-faire, so that these métiers could live on.”

    In my opinion this is the strongest collection so far by Madame Viard. The knitted pieces played a dominant role together with the classic tweed. The eye catching purple pieces mixed so well with the gold that Chanel already owns. Costume jewelry and the accessories were on top and absolutely “nickel”!

    The costume jewelry have since Gabrielle Chanel's time been a signum for the house and to this day remains a complement to the elegant silhouettes.

    Like Gabrielle Chanel once said:
    “Costume jewelry isn't made to provoke desire, just astonishment at most. It must remain an ornament and an amusement.”

    I also love how Virgine involves her muses. They always play a major role before, during and after the shows.
    Model and long time house ambassador Soo Joo made her music debut as the alter ego Ether earlier this year. At the end of the show she walked straight from the catwalk to the stage built up in the venue to perform two songs, “Haemin” and “12.21” that was specially made for the Métiers d´Art final.

    Chanel is one of few fashion houses that has a female creative director and truly still stands and brings back core values in a modern yet always chic and classy way. How do you spell LOVE in French?
    I believe it starts with a C and ends with an L.


    Written by Fashion Tales

    Weekday launches Dreamstate Limited Edition collection influenced by the shiny, ethereal avatars created by 3D artist and AR creator Harriet Davey.

    The borders between our physical and virtual worlds are blurred and 3D and AR technol-ogy allows us to extend our personas like never before. This collection addresses the many avatars of ourselves. Pushing beyond the most common 3D presets and software reinforcing traditional beauty standards, Weekday’s design team explores the idea of ava-tars and augmented reality filters as self- transformative.

    Is it fake?
 Is it freedom?

    Inspiration is drawn from the work of Harriet Davey, a CGI artist and A creator based in Berlin known for her shiny, ethereal creatures. Davey is active within Digi-Gxl, a community for womxn, intersex, trans folk and non-binary people specializing in digital design, 3D & X . Addressing questions like the dysmorphia caused by face filters and the importance of a more inclusive tech sector, Davey’s work constantly pushes the discourse forward.

    The Dreamstate Limited Edition collection has a raw and crafted feel and is influenced by Davey’s work on multiple levels. A chenille set with super flared pants and a tie crop top reminds of a fish scale, but is super soft to wear. An otherworldly fake fur coat inspired by Brad Pitt in Fight Club makes you feel, in the designers’ minds, like a creature instead of a human. Accessories like a harness and a green teddy bag enhance the dream state ava-tar vibe. Jeans and tees feature prints of Davey’s artwork.

    ”When making this collection, everything we did was online. Was it all a dream, are we real online? We talked about what it means to be true to yourself. Being able to dream might be more real or true to yourself than being stuck IRL. AR and 3D can be tools to enhance your Dreamstate, and make dreams come true.”

    ”Harriet Davey has this special way of blending DNA regardless of gender and species. We wondered about the sensations her beings have, what super powers they hold, what they feel, what they fear… What do they dream of? Her avatars were muses in our work with the collection. We wanted to make dreamwear for her creatures, garments that were expressive enough to be worn in this dreamstate.”

    – Alice Schulman, Responsible Designer Womenswear Weekday

    ”Simply, I make fluid ethereal beings that inhabit beautiful worlds. My work is the images I’ve always wanted to create, but never found an accurate way to do until I started using 3D softwares. My beings are all fantasy, but they allow me to explore my identity, fluidity and gender expression. My online alter ego Whowle is authentically me, just virtual.”

    On working with Weekday:

    ”As a digital artist, it can be dicult to find alternative avenues for your art to be experi-enced other than through phone screens. I love the opportunity for my work to reach new audiences. There’s also something special about seeing your artwork printed, especially on an unusual texture or surface.”

    – Harriet Davey, CGI Artist, AR Creator and Art Director

  • The rise of natural soap

    Written by Yasmine Mubarak

    The rise to go back to the simpliest skincare and body care have a long. 

    And a way of life. Feeling that sourcing for products that from the source of nature to when we apply it to our skin have a minimal distance to travel. 

    We want our products we use to be as minimalistic and close to the natural's orgininate as possible. 

  • Van Gogh Museum and Floral Street Present Parfum ‘Sunflower Pop’

    Written by Yasmine Mubarak


    The perfect gift for the art enthusiast

    It came as a lovely surprise – that the acclaimed Van Gogh Museum in Amsterdam, presents a eau de perfume inspired by the art work of  dutch painter Vincent Van Gogh.

    As a celebration for one of Van Gogh’s most famous masterpieces Sunflowers (1889), the sustainable British fragrance brand Floral Street, is handed the one-of-a-kind opportunity to collaborate with the museum. The result, an eau de parfum namned ‘Sunflower Pop’. A fruity-citrus scent – that transport you to a sunny day on a large field of sunflowers. 

    The famous painting Sunflowers (1889) is painted in Arles, in the south of France in the center of nature, and is also where the scents ingredients are inspired from. The scent of mandarin (a fresh yet sweet scent), followed by bergamot and bellini accord for a joyful and sparkling scent. Not to mention, the cheerful luxurious bottle decorated with the painting both on the box and the actual bottle. The vegan perfume is truly for the bright, expressive, vibrant, and happy days. To give you that extra energy for the day, with sunflowers symbol of ratitude and optimism.

    The new Floral Street x Van Gogh Museum Sunflower Pop fragrance is now available on Sephora.se and in the Van Gogh Museum shop in Amsterdam. A perfect gift for yourself or as a Christmas gift for your friend who loves art.

    One last thing, if you want to travel to Amsterdam and the Van Gogh Museum, you can - read how in our article ''A Day at the Museum''. 

    Sunflower Pop Eau de Parfum Collection:
    • 50 ml: € 62.00 / 719 SEK