• TID Watches No.3 TR90

    Written by Fashion Tales

    In June, Swedish watch brand TID launches their third watch, No.3 designed by design studio, Form Us With Love. Sharing the instantly recognisable case design as its predecessors, No.1, this latest edition tells a new material story with a watchcase made entirely of non-polluted TR90 polycarbonate.


    We want to explore new materials by keeping the same case design as the rest of the collection. By introducing a clear plastic, our ambition is to insert a playful yet minimal element, which is easy to combine with any colour or style,’ Ola E. Bernestål, CEO of TID Watches explains.


    TID No.3 is made of a Swiss produced thermoplastic material, TR90, which in addition to being incredibly durable, is both  exible and lightweight. This, 38 mm watch case comes in one transparent  nish, presented with the choice of seven well- curated watch-face colours and matching silicone wristbands.


    TID Watches has always been about creating a versatile design that can be worn at any occasion. No.3 is a material reset, a transparent celebration of the original form. In addition, it is the most a ordable out of the three watches, which makes it accessible, casual and at ease,’ says John Löfgren, Creative Director at Form Us With Love and co-founder of TID Watches.


    The inherited TID case is, interestingly, given a less prominent appearance in it’s new material variant, yet it sets the tone for a more personal expression. The clear frame in combination with bright coloured watch-faces and bands adds a subtle youthful character, bringing a tactile silhouette to a colourful ray of faces available in White, Black, Grey, Blue, Green, Orange and Pink. 

    TR90 is a qualitative material and part of the on going material exploration of TID Watches, we see adding a polymer as a meaningful and democratic part of the growing collection,’ says Ola E. Bernestål, CEO of TID Watches.


    With a steady development of TID Wristbands, the light appearance of No.3 comes as a perfect introduction to the vast number of combinations available, in a diverse range of colourful leathers, nylons and twains and now, brand new silicon wristbands. Adding a new durable dimension to the TID collection, the silicon wristbands are an anticipated and fun extension that works well with any TID Watch.

  • M.i.h Jeans - The Cult Jean

    Written by Fashion Tales

    M.i.h Jeans is defined by its approach to denim. They have built a brand on a reputation for creating jeans that are distinctive, confident and authentic.
    This season they have created a new universal jean for the London denim girl; the Cult jean. A cropped, straight leg jean with a 10 inch rise and understated vintage detailing; the Cult Jean combines universal fit features that they know their customer loves with new denim innovation technology.
    Using new denim innovation technology, the Cult Jean is made from ‘straight stretch’ denim. Instead of the denim stretching horizontally through the weft, like all other stretch denim, ‘straight stretch’ stretches vertically through the warp.
    The wearer’s experience of ‘straight stretch’ denim is like wearing rigid/non-stretch denim when pulling the jean on; it gives the hold that you only get from non-stretch denim. The stretch comes into play when you bend or sit; the Cult Jean stays with you as you move, keeping its shape without bagging out.
    Denim lovers can get a rigid denim look, as the denim washes like a rigid denim for authentic fades, and a rigid denim feel, as the denim holds you in, with the straight stretch that makes it much more comfortable to wear all day.
    The Cult Jean will sit within the Core Denim category, complementing existing iconic fits. It will be available in two washes; the light wash Trip and the mid blue Unwash.
    Available June 2017.

  • Purobeach Barcelona

    Written by Meghan Scott

    A few weeks ago, a few of us from Odalisque Magazine took a wonderful trip to Barcelona to work on a few productions. With many days of hard work ahead of us, we longed for our day off mid-week, where we would be spending the day at Purobeach Barcelona, an exclusive beach club that offers an “Oasis of Happiness”, a place to regenerate, relax and of course work a little bit, on the poolside beds, before the shoots ahead. It is a fantastic location, very spacious and private, with an organic and clean design, and a fabulous pool that you would want to soak in for days. The staff are super courteous and polite and give you the time and space you need whilst remaining attentive to your needs. Purobeach is luxury without too much flash or pretension, it's a kind of place that you can be yourself and spend time reflecting without any distractions.

    Unfortunately, the day we were supposed to be soaking up the rays in this urban retreat, living the cosmopolitan dream, the temperature dropped ten degrees and it rained all day. Obviously, the sun wasn't on our side, but we did have the chance to have some cocktails in the beautiful lounge, chat with the wonderful staff and have a well-deserved good night's sleep in their super comfortable beds.
    Purobeach, we will be back and we will enjoy our daydreams of drinking champagne, discussing life and everything in between, poolside on a hot and sunny day.

  • Wrangler by Peter Max

    Written by Fashion Tales

    In 2017 Wrangler takes a bold step - both in terms of reaching for the highest quality and, aesthetically, in introducing an unforgettable splash of high energy. The company unveils a new premium collection in collaboration with the celebrated artist Peter Max, master of the psychedelic print - marking both Wrangler’s 70th anniversary and the ‘Summer of Love’s 50th.

    The jeans giant first collaborated with Max in the early 1970s, and, appropriately, this new, all European-made line - for both men and women - has the same boldly colourful, upbeat period feel. While the archive- inspired clothes are updated with modern fits, all unisex packaging is a direct replica of the 70s original. The anniversary collection features jeans, shorts, western shirts and jackets, printed sweats and Ts.

    The Summer delivery, in May, is characterised by two stories: a mixing of different denims in the same garment and a mixing of different panels of variously coloured cloths. Each element of each labour-intensive piece is necessarily separately cut, dyed, washed and then assembled.

    The Fall delivery, in August, sees a continuation of denim mixing and colour mixing, but in corduroy fabric and a winter palette. In Fall we also have a third story - combining selvedge denim and indigo herringbone with hickory striped cloth and corduroy.

    Key colours in Summer include vibrant, pop shades of red, peach, green, blue and sand, while the Fall collection explores the colour range of navy, burgundy, tobacco and off-white with pieces in both deliveries lined in a fun digital print of Max’s ‘Flower Runner’ or ‘Smile’ graphic.

    The Wrangler by Peter Max collection also introduces new jean fits: for men, a tapered version of the 11MWZ, a Wrangler classic, and for women a high- waisted, hip-hugging straight cut. Jackets are boxy and cut short, shorts gently flared. To mark Wrangler’s anniversary, these key denim pieces, for both men and women, also feature the company’s seven icons, including vintage patch, pocket branding and seven belt loops, each highlighted by the use of white stitching.

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