• Get Ready For a Scandinavian Upcycled Al Fresco

    Written by Susan Stjernberger by Qim Claesson

    Svenskt Tenn has collaborated with Belgian artist and designer Jean-Philippe Demeyer to create an upcycled collection called Al Fresco using leftover textile scraps. How fabulously sustainable!

    It is so important that we preserve our environment, that we always think long-term and strive to have everything that we create and buy last for a long time. Timelessness and classics are part of the future and I think we should always decorate for a lifetime, not just for a couple of years to come,” says Jean-Philippe. And this falls perfectly in line with Svenskt Tenn’s sustainability philosophy as well. 
    The inspiration came from the founder of Svenskt Tenn, Estrid Ericson’s summer house called Tolvekarna (The Twelve Oaks), which by the way, is now added to my list of places I must visit. “I loved everything! The house, the name, the terrace, and living close to nature. I prefer to be outdoors all the time and am so incredibly attracted to everything that has to do with summer and country houses. It gives me a feeling of freedom,” says the designer. And the timing couldn’t be more perfect. With most Europeans still waiting for their COVID vaccine, dining al fresco outdoors seems to be our only remedy in the coming Spring and Summer months.

    Using Josef Frank’s leftover patterned pieces Jean-Philippe has created fun quirky unique patchwork pillows and pieces that will spruce up any outdoor and frankly indoor experience. In this exclusive collection, we also get a taste of Jean-Philippe’s humorous take on eyes he calls Milky Eye, which is patched into cushions and made into design trays. It reminded me of the eye-protecting us from evil eyes, not that I’m superstitious or anything but I’ll take both in Powder and Green, please! Add to all this his signature tassels, fringes, and lots of upcycling, what a refreshing recipe for Al Fresco dining.

    The exhibit is shown at Strandvägen 5 between 26.03.2021 – 30.05.2021

  • The Body Shop opens its first upgraded, refill store in Sweden

    Written by Yasmine Mubarak by Fashion Tales

    Finally, the refill option from The Body Shop has been newly launched in Sweden. This time, upgraded and ready to revolutionize the Swedish and Nordic market - not to mention the world.

    There is a famous quote from the founder of The Body Shop, Dame Anita Roddick in the late ‘80s, stating:
    “Why waste a container when you can refill it? And why buy more of something than you can use? We behaved as my mother did in the Second World War, we reused everything, we refilled everything, and we recycled all we could. The foundation of The Body Shop's environmental activism was born out of ideas like this”.

    With this quote, we understand that this is not the first time The Body Shop has created refill options. Founded in 1976, The Body Shop’s first store in Brighton encouraged their customers to recycle packaging. Anita Roddick refilled her customers' bottles - instead of having them buy a whole new product. Partly, because Roddick did not have enough bottles at first, when she was starting out with limited finances. A genius idea, creating a life cycle for the company and customers. However, during the ’80s and '90s, the world wasn’t ready for the refill option of beauty products, and it faded away but wasn’t forgotten by the company.

    Today, the world looks very different. With a stronger mindset of the environment and sustainability. Not to mention, a world with numerous beauty brands beginning with refill options. The beauty sector today generates billions of pieces of packaging every year – most of which ends up in landfills or the ocean. If we all switch to refill bottles, we could together save 25 tonnes of plastic per year, an average of 32 plastic bottles per person, and help ensure that 2.6 kilos of carbon dioxide are not released into the air.

    From the relaunch of refillable options in 2019, The Body Shop has successively opened the refill option at limited stores, mainly in the U.K. But have finally arrived in Sweden again.  This can be seen as a new way of leading The Body Shop into the future. Put simply, creating a circular economy. Which is about eliminating waste and using things for as long as possible. Ultimately, The Body Shop’s goal is for all products and packaging to be compostable, refillable, or returnable.

    To learn more, we asked Matilda Wiechel, Activism and Communications Manager at The Body Shop, on how we refill in the store and their product range:
    ‘’In this stage, we are launching refills on our 12 best-selling shower gels, liquid hand soaps, shampoos, and conditioners. The next phase to look at will be our fragrance range.’’

    How to become a refill champion:
    ‘’Take the new refillable aluminum bottle and choose your favorite liquid product. This time, the containers have been changed to aluminum bottles, and the container for the bulk product is also in a recyclable container. When the bottle is empty, you clean it, bring it back and refill it at the store.’’

    In addition, we asked Wiechel, what’s different this time around compared to earlier:
    ‘’What we often experienced the last time we had a refill, in the ’90s, was that we had to throw away quite a lot of products because it wasn’t consumed fast enough - not enough people came into the stores to get refills. We also had some problems with many people not cleaning their bottles properly, which made hygiene an issue.’’

    How does the refill process look in the rest of Scandinavia and the world?
    ‘’In Sweden, we are planning to roll out the refill concept in 8-10 stores during 2021. For the rest of the world, we are looking at a total of 400 refill stores in 2021 and another 400 in 2022.’’

    The first new refill store in Sweden will open on April 14th in Westfield Mall of Scandinavia.

    Read more about how you can create a more sustainable beauty regime in three easy steps. In the article, Reuse, Reduce, Refill here.


    Written by Fashion Tales



    Dr. Martens are partnering up with the sartorially radical Rick Owens. Known for his post-apocalyptic reimagination of brutalist fashion, his designs defy convention and challenge physics. And now, after more than 60 years of Dr. Martens and almost 30 years of Rick Owens, we’re finally uniting for one of our boldest collaborations to date. And it’s long overdue.

    Launching as a two-part collaboration in March and May, the collection is an exploration of Rick Owens’ dark, underground aesthetic applied to a classic DM’s silhouette. Subverting our 1460 Bex platform sole boot, which rose to notoriety in the 90s, our March drop is bound with the designer’s signature dramatic lacing system and loud with both brand’s philosophy for championing the alternative.

    Renowned for eccentric, architectural garments, Owens’ sharp ascent to fame in the early 90s coincided with DM’s own grunge renaissance. An era when fashion was flannel, florals and non-conformity, both our brands’ wearers and die-hard following overlapped more often than they didn’t.

    And our latest collaboration is no exception. Owens’ enthusiasm for dark-glam drapery and polished brutalism sees our 1460 Bex boot wrapped with Rick Owen’s trademark lacing system. Coming in a Black Smooth leather and complete with an additional pair of black laces, dual-branded sock liner and taupe heel loop. Sitting on a double- height Bex sole, the boot is finished with Taupe and Yellow double welt stitching on the Black 1460 Bex DS.

    Available from 20.03.21 at drmartens.com/collaborations/rick-owens and select partners.


    Written by Fashion Tales


    Iconic styles are reimagined with renewable sugarcane, Hevea rubber, natural hemp, and TENCELTM Lyocell from responsibly harvested trees.

    Southern California-based global lifestyle brand
    UGG® recognizes the importance of protecting the planet
    for future generations. Building on FEEL GOOD., the brand’s sustainability platform launched in October 2020 to articulate its long-term goals and commitment to people and the planet. To commemorate this
    important program, UGG® proudly introduces the dual-gender Plant Power Collection. Addressing the issue of carbon emissions, a key driver of global warming that threatens our oceans, atmosphere, and overall way of life, the collection features three footwear styles thoughtfully crafted with carbon-neutral, plant-based materials.

    The barnd says ““At UGG, we are committed to doing our part to combat climate change,” said Andrea O’Donnell, President, UGG® & Koolaburra by UGG® of Deckers Brands. “Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”

    Lenzing is proud to collaborate with UGG on their UGGplushTM technology using TENCELTM branded Lyocell fibers,” said Robert van de Kerkhof, Chief Commercial Officer, Lenzing AG. “Our sustainable wood-based fibers are an excellent choice for the environment, and a natural choice for products that require comfort and breathability. We are committed to supporting brands like UGG who have set sustainable commitments that support both people and the planet.”

    Recreating the iconic look and feel of the UGG® brand’s ever-popular fluff franchise, the Fluff Sugar Platform and Fluff Sugar Sandal feature eye-catching design elements, platform outsoles, and responsibly sourced materials. Derived from renewable sugarcane, the SugarSoleTM foam outsole allows for reduced dependency on fossil fuels by replacing petroleum-based materials; sugarcane is a rainwater-dependent resource that removes CO2 from the atmosphere and does not require irrigation. The feeling of UGG® comes from fluff made with plant-based TENCELTM Lyocell, made of wood pulp converted into regenerated cellulosic fibers sourced from responsibly harvested trees. The trees are grown on sustainably run farms that are certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC), two leading organizations promoting sustainable forest management.

  • Alexander McQueen takes initiative to donate fabrics.

    Written by Fashion Tales

    Alexander McQueen takes initiative to donate fabrics

    Last year Sarah Burton, head of design at Alexander McQueen since 2010, innovated the fabric donation scheme at the house.
    This programme supports fashion students with unused fabrics of the finest qualities which have been routinely saved after the sampling and production cycles of women’s and men’s collections over the past years. Such a brilliant way of taking a step towards a more sustainable fashion industry!

    The collaboration builds on the close relationship between UK fashion colleges and the Keering owned fashion house developed since the start of the open studio education space at 27 Old Bond Street in January 2019.

    The images of the project are taken from a multimedia drape workshop, which took place in the Alexander Mcqueen Old Bond Street second floor education space last March during a tutorial for Manchester School of Art Foundation students - a rose-themed draping workshop. The students created a series of drapes on one other, inspired by techniques that they had seen in the installation  and using fabrics that were donated to them.


    Written by Fashion Tales


    Despite current travel restrictions Hermès took us through a women’s fall winter show crossing continents. From Park Avenue Armory in New York followed by La Garde Rèpublicaine in Paris ending at the Maison Hermès in Shanghai.

    Saturday 6th of March 2021

    NEW YORK 08:54AM
    Starting off  with a harmonious powerful dance of women choreographed by Madeline Hollander who’s known for adapting the daily life in the Big Apple, technology and the elements of classical dance into a beautiful body ensemble.

    PARIS 02:54PM
    Showing the runway collection in Paris , the house presented a show over the top.
    With an orange box set design and a pleasant lightning that reminds of those nights a few days in to fall before the cold hit us.

    This season Nadège Vanhee-Cybulsky chose to work with some interesting and unusual seen fabrics as well, like denim, of course with fine leather details - which is a signum for Hermès. Andy Warhol's quote “ I wanna die with my blue jeans on” makes total sense when seeing the show -
    at least I want to enter fall in Hermés denim!

    The house recently revealed a collaboration on one of their classical Victoria travel bags that will come in a lab grown “Mushroom-Leather”.

    Some interesting really eye-catching accessories shown at the women's fall 21 was the chain bracelet with a Hèrmes designed lock. The bracelet can probably be wearable as a necklace as well, since the brand let their customers be creative with the accessories. Some other interesting accessories were the new 3-in-1 Birkin bag and the Hermèsway bag - the most convenient everyday mini bag with separate cases for your daily necessities.

    SHANGHAI 09:54PM
    As a house that titulars itself as a contemporary artisan, they ended the show with an artistic contemporary performance in Shanghai, choreographed by female Chinese artist Gu Jiani.

    Hermès, the god of good luck and messenger to Zeus in the Greek mythology always invites a top notch performance.
    This show totally created cravings for a Hermès fall!

    Watch full show at www.hermes.com