• M.i.h Jeans - The Cult Jean

    Written by Fashion Tales

    M.i.h Jeans is defined by its approach to denim. They have built a brand on a reputation for creating jeans that are distinctive, confident and authentic.
    This season they have created a new universal jean for the London denim girl; the Cult jean. A cropped, straight leg jean with a 10 inch rise and understated vintage detailing; the Cult Jean combines universal fit features that they know their customer loves with new denim innovation technology.
    Using new denim innovation technology, the Cult Jean is made from ‘straight stretch’ denim. Instead of the denim stretching horizontally through the weft, like all other stretch denim, ‘straight stretch’ stretches vertically through the warp.
    The wearer’s experience of ‘straight stretch’ denim is like wearing rigid/non-stretch denim when pulling the jean on; it gives the hold that you only get from non-stretch denim. The stretch comes into play when you bend or sit; the Cult Jean stays with you as you move, keeping its shape without bagging out.
    Denim lovers can get a rigid denim look, as the denim washes like a rigid denim for authentic fades, and a rigid denim feel, as the denim holds you in, with the straight stretch that makes it much more comfortable to wear all day.
    The Cult Jean will sit within the Core Denim category, complementing existing iconic fits. It will be available in two washes; the light wash Trip and the mid blue Unwash.
    Available June 2017.

  • Wrangler by Peter Max

    Written by Fashion Tales

    In 2017 Wrangler takes a bold step - both in terms of reaching for the highest quality and, aesthetically, in introducing an unforgettable splash of high energy. The company unveils a new premium collection in collaboration with the celebrated artist Peter Max, master of the psychedelic print - marking both Wrangler’s 70th anniversary and the ‘Summer of Love’s 50th.

    The jeans giant first collaborated with Max in the early 1970s, and, appropriately, this new, all European-made line - for both men and women - has the same boldly colourful, upbeat period feel. While the archive- inspired clothes are updated with modern fits, all unisex packaging is a direct replica of the 70s original. The anniversary collection features jeans, shorts, western shirts and jackets, printed sweats and Ts.

    The Summer delivery, in May, is characterised by two stories: a mixing of different denims in the same garment and a mixing of different panels of variously coloured cloths. Each element of each labour-intensive piece is necessarily separately cut, dyed, washed and then assembled.

    The Fall delivery, in August, sees a continuation of denim mixing and colour mixing, but in corduroy fabric and a winter palette. In Fall we also have a third story - combining selvedge denim and indigo herringbone with hickory striped cloth and corduroy.

    Key colours in Summer include vibrant, pop shades of red, peach, green, blue and sand, while the Fall collection explores the colour range of navy, burgundy, tobacco and off-white with pieces in both deliveries lined in a fun digital print of Max’s ‘Flower Runner’ or ‘Smile’ graphic.

    The Wrangler by Peter Max collection also introduces new jean fits: for men, a tapered version of the 11MWZ, a Wrangler classic, and for women a high- waisted, hip-hugging straight cut. Jackets are boxy and cut short, shorts gently flared. To mark Wrangler’s anniversary, these key denim pieces, for both men and women, also feature the company’s seven icons, including vintage patch, pocket branding and seven belt loops, each highlighted by the use of white stitching.

  • Dr. Martens X George & The Dragon

    Written by Fashion Tales

    The iconic Dr. Martens styles of the 1460 8-eye boot and 1461 3-eye shoe have been wrapped in an all-over digital print on a smooth, pigmented leather called Backhand, which portrays the English Patron Saint.
    The tale has inspired numerous famous paintings across the centuries by some of the most notable artists of all-time, reinforcing the symbolism of the dragon’s near-devilish appearance and St George’s ferocious battle against evil. We have our own statue of Saint George and The Dragon located in Gamla Stan, Stockholm.
    This limited spring launch is a given shoe in your collector-wardrobe and will elevate any outfit!
    Available from April in all flagship Dr.Martens store at Katarina Bangata 15, online and selected retailers globally.

  • photography by SANDRA MYHRBERG

    TID Watches - Canvas

    Written by Fashion Tales

    This spring, Swedish brand TID is launching a new collaborative platform, TID Canvas, inviting a selection of artists and designers to interpret the brand’s iconic TID No.1 watch, resulting in a limited annual production.
    ‘We want to embark on a creative programme of temporary collections. The goal is to make TID a natural platform for experimentation. Each watch is completed within twelve months and launched in the spring, for collectors as well as new customers to explore and enjoy,’ says Ola E. Bernestål, CEO of TID.

    ‘We wanted to highlight the qualities of the design by reducing all decorative elements, bringing out a solid character, using a pure white silhouette,’ says John Löfgren, Co-Founder of TID and Creative Director at FUWL.

    Being pared back does not mean less communicative. Essence remains a strong vehicle for expression. That is precisely why we wanted to create a version of No.1 in
    a monochrome white index with the same white sleeve, providing that sense of an actual canvas — a carte blanche — showing that anything is possible,’ says Jonas Pettersson Co-Founder of TID and CEO, FUWL.