• Clogs, Craft, and Timeless Cool – Emy Blixt on the Rise of Swedish Hasbeens

    Written by Ulrika Lindqvist

    Nineteen years ago, Emy Blixt swapped her career as a primary school teacher for the world of fashion, founding Swedish Hasbeens—now a globally recognized brand known for its handcrafted clogs and commitment to sustainability. In this exclusive interview, Blixt shares the story behind her unexpected journey, the inspiration behind the SS25 collection, and the joy of seeing icons like Sarah Jessica Parker embrace her designs.

    Ulrika Lindqvist:  Can you share how long you’ve been working in fashion and what initially inspired you to pursue a career in this field, what motivated you to found SWedish Hasbeens 19 years ago ?

    Emy Blixt: Although I worked as a primary school teacher before establishing Swedish Hasbeens, I’ve always had a big passion for vintage, handicraft and natural materials. This fascination made me take the opportunity to buy the leftover stock of vintage 70’s clogs back in 2006. I could see that the clogs were right on time with a growing awareness and demand for organic and sustainable products. You know when you are searching for something, and you don’t really
    know what then suddenly you just find it, and then you know that this is it. I was 35 years old and I just stopped being a teacher and started making clogs, with no experience in the area, of business, design, or production.

    UL:  Over the years, have there been any standout projects or events that you find especially memorable?

    EB: It turned out that the clog had a big fashion potential. We were doubling our production five years in a row. Quite soon, we were contacted by H&M asking us to collaborate and feature our products in their flagship stores worldwide. This collaboration was a great honor given H&M:s history of successful design partnerships. It was an opportunity to spread our clogs all around the world.

    UL: We’d love to hear more about your SS25 collection—what inspired it, and what sets it apart?

    EB: Our SS25 collection draws inspiration from the braveness of the 60s, combined with playful elements, which makes it a perfect fashion now/vintage balance. The iconic bow and lasting loafers in combination with our luxurious Italian vachetta leather gives the collection a timeless expression.

    UL:  Your creations have been frequently worn by celebrities—was there a particular moment or individual that made you especially excited?

    EB:In 2009, as newcomers, a customer sent us a picture of Sarah Jessica Parker wearing the shoes. This was of course a great acknowledgement, saying that our shoes were something extra special. It has been great to see that she does not only wear our shoes in her movies, but also privately.

    UL: Beyond Swedish Hasbeens, what’s the most treasured garment in your wardrobe and why?

    EB: I believe that you are something and that is your personality, meaning different characteristics, for example crossover, open, relaxed or so on. Then you like something and that is your interests, for example vintage stuff, handicraft, art or whatever. Combing those two things, you find a sweetspot. So, my most treasured garment is a combination of who I am and what I like. For sure, I’m always investing in a pair of denim pants. They can be cheap or expensive, they just need to be spectacular meaning they need to meet me in my personality and interests. Once I find my sweetspot denim jeans, I tend to wear them for many years. Since I like vintage, I usually add a cool vintage belt or something. Mixing equal parts new fashion, old vintage fashion, color and handicraft. It’s all about the perfect mix and balance.

    UL:  Can you walk us through a typical workday in your life?

    EB: I try to work a little as possible but with the best possible impact on the result. I also try tofocus on the things I love to do, mostly creative stuff like designing and develop innovationswith the shoe factory. Additionally, I look at a lot of old statistics and analyze to decide forfuture strategies regarding marketing and sales. We are a very small and tight organization,so we need to work close and crossover together. It stretches from ideas of shoes, running aninternational webshop, marketing ideas, creating content, communication textually, meeting our customers in different ways and sending shoes all over the world.

    UL:  Looking to the future, what’s next for you? Are there any specific projects,
    goals, or aspirations you’re particularly excited about?

    EB: As soon as I’m finished with one collection, which I kind of never is, since I always want toadd new pieces and styles, I get ideas about the next one. I’m always longing for the nextprototypes and next styles. I push the boundaries of what’s possible to make on a clog, whilebeing mindful to the natural materials and the Hasbeen’s DNA. It is a fun challenge. For ourlatest photoshoot, I bought an old vintage Italian leather belt with brassy metallic studs andrivets. Now I’m fixated with implementing this on the next collection, so stay tuned.

  • photography Märta Thisner

    Pagan Poetry - An interview with Hanna Johansson

    Written by Ulrika Lindqvist

    In 2020, Hanna Johansson released her debut novel Antiquity. Now, four years later, the book has been translated into English, introducing her work to an international audience. Antiquity delves into themes of obsession, sexuality, family, and belonging, with some describing it as a “queer Lolita” story. We sat down with Hanna to discuss the experience of having her novel translated, her popular newsletter “La Douleur Exquise”, and what's next on her creative journey.

    Ulrika Lindqvist: You released your debut Antiquity in 2020, how has the response—both critically and from readers—shaped your perception of the novel over time?

    Hanna Johansson: The response has helped me see the novel more clearly. While I was writing it, I was trying to find something out, not quite knowing where I was going to end up. Once it’s published it, of course, becomes something else, to me, that is – a claim rather than a question, I guess – and it’s been fascinating to find out how it resonates with other people, what they find beautiful or annoying about it.

    UL: Antiquity was translated and published in English earlier this year, how did it feel to have your work translated and meet a new readership four years after its release?

    HJ: Exciting! It was interesting seeing the novel come out in a completely different context, and I don’t just mean the context of language here – there’s also the context of translated literature, which I’m really happy to be in. I feel very privileged to have been translated, and that things keep happening to the novel long after I finished it.

    UL: Were you involved in choosing Kira Josefsson as the translator? If so, what made you choose her?

    HJ: She chose me, actually, and I’m eternally grateful for it! We met through my partner, Sanna, who’s also a writer, about a year before Antiquity was published. After the book came out, Kira got in touch about translating a sample to pitch to publishers. I’m far from alone in thinking she’s a fantastic translator – her English translation of Ia Genberg’s The Details was shortlisted for the International Booker Prize, and there are some really exciting translations that have been published recently, like Judith Kiros’ O and Quynh Tran’s Shade and Breeze.

    UL: What was the inspiration behind Antiquity? Did any particular events, ideas, or themes inspire you more during the writing process?

    HJ: I always wanted to write something about a trio, and more specifically a trio where two people seem to naturally belong together – like a romantic couple or, as it turned out in the end, a mother and a daughter – while the third character was to be a stranger. I’ve always been very preoccupied with estrangement. I was also preoccupied with queer tropes, particularly tropes about queer womanhood, like the cliché of a lesbian who preys on girls like a vampire, or the sad, lonely lesbian woman who commits suicide at the end of the story, or the much more benign cliché of lesbian lovers being mistaken for sisters. And then there’s the setting, the backdrop of antiquity. The novel is set in a Greek town called Ermoupoli, which is actually not a very old town, but whose name and architecture evokes ancient Greece. This fantasy of ancient Greece becomes, in the novel, a metaphor for fantasies or notions about familial belonging and love and desire.

    UL: After covering such diverse cultural fields in journalism—fashion, theatre, literature, art—did venturing into novel writing feel like a big step or a natural progression? And is there an area of culture you’re particularly passionate about exploring?

    HJ: With the benefit of hindsight, my view now is that my writing for many years as a critic was always a way to enable me to write fiction, which I always felt more passionately about. So in one sense venturing into novel writing really was a natural progression – but I might have felt differently about this had I never published a novel. Writing fiction always felt luxurious, and it still does. I’m currently working as a literature and art critic and an art editor, and I think art writing excites me most at the moment, partly because to me, it resembles literary writing the most. A cornerstone of art criticism is really writing ekphrasis, and some of the best art writers have been poets, like John Ashbery.

    UL: As both you and your partner, Sanna Samuelsson, are writers, do you often read or critique each other’s work? How does living in a writing household influence your creativity?

    HJ:I’m a little more shy than her when it comes to reading or critiquing each other’s work, but we do read each other. She’s a critic too, so quite often we ask the other to read through short things where we need reassurance that we’re making sense. Most of all, living with her has taught me to take my own art seriously, to be curious, to carve out time for my writing, and not second guess so much. Living with another writer is lovely, I think, because we both understand that we sometimes need to disappear to someplace that’s hidden from the other, and while our relationship is really very close and intimate, having access to this hidden place makes the other appear endlessly mysterious. I’ve been thinking for years about a quote from a Birgitta Trotzig interview where she notes that it is her more or less unremarkable and comfortable home life that allows her to be so dark and disturbing in her writing. I strive for that as well.

    UL:I follow and love your newsletter La Douleur Exquise about Sex and the City, And Just like that and sometimes other cultural phenomenons. What inspired you to start it, and might we expect a future essay collection from you?

    HJThank you – I’m always very happy to hear that it’s bringing joy to someone else, since it’s such a supremely stupid project. What prompted me to start it was that I’d been commissioned to write a review of And Just Like That and was left with something like four excess pages that I had to cut from my first draft, and since Sanna’s never seen Sex and the City, I think she would only have put up with me talking about it for a limited time. Back when I started the newsletter I was also in an MFA program for literary composition where I had experienced a bit of writer’s block, and diving into something as corny and frivolous as writing insanely detailed recaps of a TV show was incredibly liberating! At the moment – as we’re, blessedly, in between seasons – I’m using the newsletter as a sketchbook, a place for a sort of indulgent writing on things that interest me, things I’ve seen or read, that I feel the need to explore in a different context than the one where I usually publish, which is in a daily newspaper. I’ve written this past year, for instance, about hypochondria, Andrew Holleran’s novel Grief, erotic thrillers, the Jean Cocteau exhibition at the Peggy Guggenheim Collection in Venice, and fire. I would love to write a collection of essays, or to use these essay sketches from the newsletter for something like a longer narrative work.

    UL:Which novels or authors have been most influential to your writing style and the themes you explore? Do you find yourself returning to specific works during your creative process?

    HJ:The authors who have influenced me are on the one hand, like, anglophone writers of ”gorgeous prose” – James Baldwin and Christopher Isherwood, for instance – and on the other hand francophone contemporary writers whose style is at the same time really intense and really restrained, like Abdellah Taïa and Nina Bouraoui. They’re all gay, though, so there’s one thing they have in common! I have a hard time coming up with any Swedish authors that have been influential – earlier this year my American editor asked me who my favourite Swedish writer was, and I really could not think of an answer. I’m realising just now that I actually have a much easier time thinking of Swedish translators that I love and that have been influential to my writing, like Gunnel Vallquist, who translated Marcel Proust and Marguerite Yourcenar, or Anders Bodegård, who translated Flaubert and Hervé Guibert. It appears I have some issues with Swedish writers, and also that I’m obsessed with translators.

    UL:Could you share some insights into your creative process? When and how do you find you’re the most productive or inspired to write?

    HJ:I start over several times when I write, and I’ve realized that I like to hang out with my material for quite some time – with both Antiquity and Body double, my forthcoming novel, I spent about a year just working on the first few pages. When I start properly writing I’m kind of anal – I give myself homework, like a word count I have to reach by a certain date, and then I rework everything. This is such a cliché, but I actually love writing at night. Partly because it’s the time of day when it’s easiest to work undisturbed, but also because it feels a little antisocial, and I like for writing to be something that’s taking place outside of quotidian life.

    UL:What’s next for you as a writer? Are there any new projects or ideas you’re excited to explore?

    HJYes – my second novel, Body double, will be published by Norstedts in February 2025. It’s a surrealist thriller, one could say, about two women who meet by accident and gradually start to resemble each other to the point of becoming each other’s doppelgängers. The vibe and aesthetics of the novel are inspired by late 90s and early 2000s European co-production movies – I want the Canal+ logo to flash before the reader’s eyes. For Polish readers a translation of Antiquity will be published by Pauza later that year, I think – I’m not clear on exactly when, however.I’m a regular contributor to Svenska Dagbladet, so if you’d like to read my criticism, that’s where you’ll find it.

    photography Evelina Boberg
  • Zalando Visionary Award 2025: Finalists Announced

    Written by Ulrika Lindqvist

    The Zalando Visionary Award, aligned with Copenhagen Fashion Week's sustainability standards, celebrates innovation, design excellence, and social impact. This initiative highlights Zalando's commitment to driving positive change in the fashion industry. A panel of industry experts has selected three finalists who redefine fashion with bold creativity and inclusive design:

    FEBEN

    Founded by Swedish-Ethiopian designer Feben, the London-based brand is known for vibrant, illusionary prints and innovative silhouettes.

    IAMISIGO

    Nigerian designer Bubu Ogisi blends African textile heritage with contemporary craftsmanship for cutting-edge designs.

    Rave Review

    Stockholm's Josephine Bergqvist and Livia Schück create fashion-forward collections using deadstock and secondhand materials.
    The winner, to be announced in January, will receive €50,000 and production support for their SS26 collection at Copenhagen Fashion Week in August. The award includes mentoring and tailored resources to foster growth, including an exclusive masterclass by GCDS founder Giuliano Calza.

    Fashion has the power to inspire change,” said Anne Pascual, SVP at Zalando. “We are thrilled to support designers pushing boundaries and redefining the industry.”

    Images courtesy of Zalando 

  • Paula Gerbase Appointed Creative Director at Georg Jensen

    Written by Ulrika Lindqvist

    Georg Jensen has announced Paula Gerbase as its new Creative Director, effective immediately. In this role, Gerbase will oversee the brand’s creative vision, ensuring cohesive design across all product categories, collaborations, and both digital and physical experiences.

    With over 15 years of experience in global luxury, Gerbase brings a deep appreciation for craftsmanship. Drawing inspiration from Georg Jensen’s 120-year archive, she plans to honor the brand’s legacy while shaping its future.

    “Georg Jensen has played a pivotal role in some of the most influential design movements of the past century,” says Gerbase. “It’s a unique Danish brand rooted in quality and unmatched artistry. I’m excited to explore its unparalleled design heritage to create the next chapter.”

    Born in Brazil and raised in Switzerland, Gerbase studied fashion at Central Saint Martins in London and trained in tailoring on Savile Row. She launched her own unisex-focused brand, 1205, and has held key roles, including a six-year tenure as Artistic Director at John Lobb, part of Hermès Group. Her debut collection for Georg Jensen launches in November 2024, introducing the brand’s first silver accessories. Inspired by archival designs, the pieces—keychains, bag charms, and wearable items—celebrate the house’s 120th anniversary. Looking ahead, Gerbase will expand Georg Jensen’s material and craftsmanship repertoire, with new home and jewelry collections set to debut in 2025.

    “We have an unmatched heritage,” says Gerbase. “Georg Jensen’s works span silver, glass, ceramics, sculptures, and textiles. It’s a remarkable blend of materials and techniques that deserves to shine once more.”

    Image courtesy of  Georg Jensen

  • Sara Robertsson Jewellery Embraces Unique and Sustainable Pearls

    Written by Ulrika Lindqvist

    Sara Robertsson Jewellery has taken a unique approach to pearl selection, choosing handpicked, sustainably sourced gems that emphasize natural beauty and environmental consciousness. Working closely with Marc’Harit, a Copenhagen-based pearl expert known for his sustainable sourcing practices, the brand carefully selects pearls that support eco-friendly farming and fair trade.

    Unlike traditional jewelry brands that prioritize classic white, perfectly round pearls, Sara Robertsson Jewellery celebrates the variety in pearl shapes, colors, and sizes, which often include pearls deemed “imperfect” or as by-products in farming. “We value consciously choosing and treasuring all these kinds of pearls,” states the brand, highlighting a commitment to minimizing waste and promoting farming practices that benefit local communities. In keeping with its eco-conscious ethos, the brand uses creative in-house setting techniques that avoid harsh chemicals, ensuring each piece is crafted with care. The current collection includes traceable freshwater and Akoya pearls, with future releases set to incorporate Tahiti pearls.

    Image courtesy of Sara Robertsson 

  • Image courtesy of Squarespace

    Jeff Koons and Squarespace Launch New Art-Inspired Web Template

    Written by Ulrika Lindqvist

    Jeff Koons, renowned for his “Balloon Dog” sculpture, has teamed up with Squarespace to create the latest in the Squarespace Collection—a custom website design called Reflect. This partnership is part of Squarespace’s initiative to collaborate with top creative minds, including Björk, Magnum Photos, and Rick Rubin, to develop unique site templates.

    Reflect offers a modern, visually dynamic template for artists and creatives to showcase their work online, inspired by Koons’ own site revamp, which for the first time presents his complete portfolio in one place. Designed with accessibility and viewer engagement in mind, the site merges familiar design elements like grids and galleries with Koons’ signature approach to art and storytelling.

    Reflect and an accompanying short film, Inflate, highlight Squarespace's commitment to democratizing design, making it accessible to a global audience in six languages, and empowering creatives worldwide.

    Image courtesy of Squarespace

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