• Adam Katz Sinding

    Susans 7 picks for fall

    Written by Susan Stjernberger by Elva Ahlbin

    Even though it’s still summer, I have already fallen into Fall. Isn’t it amazing how we look forward to this time of year? As everything transitions, so do your wardrobe, skincare, and beauty routines. Here I’m going to talk about my 7 picks for this Fall, from skincare to color and even scent!

    #1 Juliette Has a Gun “Vanilla Vibes” by Sniph
    Have you heard of Sniph? Well, this gem of a company finds the most unique niche scents from around the world so you can get a new scent each month bottled up in an 8ml spray which you subscribe to monthly. Say goodbye to all those unused wasted bottles that sit there in your drawers or on your shelf that you get tired of and say hello to a small perfectly sized spray that you can use for a month and get a new scent the month after. I’m looking forward to my new French scent with vanilla vibes called Juliette Has A Gun.

    #2 Botanical Glow Oil by Emma S.
    How can I keep my glow from the summer sun you ask? Well, look no further than this delicious smelling glow oil that you can use every day as the first step in your skincare routine. I massage it into my face and neck and let the glow continue through Fall. This has become one of my favorite products that I simply can’t live without. 

    #3 The Dream Mask by Mantle
    All the Mantle hype is 100% right! And how can it not when its main ingredient is CBD. If you can’t smoke it then let your skin relax and enjoy it. All kidding aside though, I love a mask that I can leave overnight on my face and neck and it helps me sleep better at night (wink wink).  I don’t mind my skin getting addicted to this at all. Sweet dreams!

    #4 Brun Fumé Nail Polish #905  by Chanel
    One of the easiest transitions and fun as well as to update and change your nail polish. When I saw this dirty khaki color by Chanel, it was love at first sight. I’m done with the pale, pastel bright colors of summer and ready for a darker more mysterious everyday color that goes with any tone. This color will carry me all through Winter as well. I actually think I need to stock up on this one!

    #5 Mascara Volume Effect Faux Cils by YSL
    I don’t usually wear mascara during the summer months because I’m either at the pool or the beach with the kids. It just isn’t very practical unless I’m going out. Now going back to work it feels good to darken my eyes a bit with this mascara. I dab a bit on the top and bottom ends to liven up my eyes and I find this YSL one to be a constant for me.

    #6 Cera Repair Barrier Cream by Biotherm
    After a summer filled with sun, beach, and ocean, you can put some of the ocean back into your skin! More specifically I’m speaking about the plankton, which repairs and strengthens the skin barrier to act on the first signs of aging. And another great thing about this cream is that you can use it both day and night. 

    #7 Studio Fix Conceal and Correct Palette by M.A.C
    Usually, after the summer, my face has different tones from the sun. I have been using this concealer for a while now and it comes with 6 different shades that I mix together to correct any blotchiness on my skin. I don’t know how I ever did without this! It’s perfect going into Fall with my skin tone lightening up again and being able to even it out. 

     Now, this is a Fall to look forward to!

  • photography Sandra Myhrberg
    fahion & makeup Nike Ortiz Dahl
    blouse Nygårdsanna
    trousers Annaedsta
    shoes Asos Design
    earrings Charlotte Vasberg

    An Interview with Mimi Bay

    Written by Decirée Josefsson by Sandra Myhrberg

    The 20-year-old Mimi Bergman aka Mimi Bay conveys feelings into words writing about personal experiences and memories. With over a quarter of a million subscribers on YouTube, she writes and properly produces, making her multidimensional as an artist. The impenetrable walls of the royals are falling to pieces when Mimi Bay's pleasant tunes are playing creating a space for everyone to be able to intimately connect. Her last single
    Pick me up is the third to be released in 2021 and comprise a part of her newest EP release
    Far from home.

    Is there a specific story behind the name Mimi Bay?
    The history of the name is rather simple and occurred naturally when I followed a more firm step in my artistry. When I initially started, I operated frequently on different channels like SoundCloud and YouTube. When I, later on, decided to carefully gather everything on a mutual channel it became natural to as well separate Mimi Bergman from Mimi Bay. It has not so much to typically do with the name itself, however more to safely separate and secure my personal life.

    How would you describe your critical thinking towards your composed music?
    I think that in time as my musical knowledge develops I become kinder and more trustable in my instinct of what’s good. Critical thinking, however, makes me able to perform and achieve beyond my expectations.

    What represents your ideal place to reload and increase creative energy?
    I genuinely love to read outside in the woods. It helps me to remind myself about the present time. To pause from complex reality and sense when not to trust the anxious state of the conscious mind.

    Whom are you writing for?
    I think that my writing has inevitably been a process of my thoughts and feelings. Anger, fear, grief, and joy become the fuel for the words in my rhymes. I do not think frequently about whom I’m typically writing for. Alternatively, there’s a way for me to gently remind myself that emotions are not permanent and to heal or properly speak through them instead of allowing them to direct me. There's rightfully no social right or wrong in how much of your thoughts you should share with others. If I never try to listen to my inner voice, I will never know how it feels to be true to myself.

    Describe your earliest music memory?
    I’m constantly looking for gentle melodies, melodic vocals, and poetic lyrics that can get me from a state of mind emotionally to another. Even if that means watching Disney or listening to the tones of Frank Ocean and SZA I want it to feel real. It’s the chemical reaction from within that makes me interested in wanting to keep on listening.

    What would you like to say to the younger Mimi?
    The frequency of life is going to differ, and you will be forced to accept and believe that there’s a time for everything.

    What’s on the horizon?
    I’ve been working on my upcoming project Far from home since 2019 and it’s about trying to find a home when your safe place becomes your parents' house. It’s been mine for so long and I can’t wait to share it with the world.

    blouse Nygårdsanna
    trousers Tommy Hilfiger
    earrings Charlott Vasberg
    dress & shoes Asos Design
    earrings Charlotte Vasberg

    blouse Cornelia Ferm
    trousers Vans
    shoes Asos Design
    earrings Iameleni
  • Interview with Innisfree, the No. #1 beauty brand in Korea, for their European launch

    Interview with Innisfree, the No. #1 beauty brand in Korea, for their European launch

    Written by Yasmine Mubarak by Elva Ahlbin

    One of the most popular skincare brands has arrived in Europe. The brand was the first natural beauty brand from Korea and has one of the largest followings in Asia, with multiple stores for skincare and beauty enthusiasts to the everyday women and men who simply want great skincare for an affordable price.

    My own experience with the brand started during my time living in Hong Kong, I noticed stores named Innisfree in almost every corner decorated with nature inspirations - always packed with people of all ages.

    I never went into the store until my last day at the airport going home to Europe. I thought it’s now or never, and I purchased the Green Tea Seed moisturizer at the Tax Free. I clearly remember trying the moisturizer on the airplane (since it was a 9 hour flight, hydration is key) - the refreshing scent of green tea, the soft texture, long lasting hydration. This was the start of my Korean skincare enthusiasm and I never looked at skincare the same.

    To my surprise and sadness, getting off the plane back in Europe, Innisfree was nowhere to be found. Not in the U.K, France, Germany absolutely nowhere (not officially anyway) - the time I stepped my foot off that airplane the possibility of a refill of my newly found lovely cream was gone. Until now. Innisfree has finally launched at Sephora in Europe.

    The brand story is fascinating. Innisfree was created by Hu Shu, whose mother used to make her own skincare at home with natural ingredients from Korea. With fascination, Hu Shu created a brand which is unique in the world. Why, you may ask? A minimum of 80% of its ingredients are natural and come from one place, Jeju Island. Located off the coast of South Korea, the island was formed by repeated volcanic eruptions. At the pristine Jeju, they discovered 12 ingredients from the island’s land, sea, and water that are the baseline of the product lines.

    Having the opportunity to talk to Innisfree representatives is almost like talking to Serena Williams' trainer about Tennis. So, for the European launch, let’s talk about skincare with the forefront of not only Korean beauty but skincare as a whole.

    Welcome to Europe, it has been a long wait!

    - Yes, we are super excited. It has been a long time! We have been preparing and preparing, on how to implement the brand and to see how Europe will react. Our plan was to launch during last year with Sephora, but we all know what happend. So we waited one more year, just to make sure Europe was ready for Innisfree!

    If I am new to the brand, what product is the first go-to?

    - The products to try if you are new to the brand is the star product Green Tea Seed serum, it's our best-seller. It boosts your skin with hydration the second you apply it. It works for every skin type as well - oily, combination and dry skin.

    Listening to Anne-Lise and Nadin, the representatives talking about the brand  - I couldn’t agree more, the serum is a great start to get introduced to the brand, since it works for all skin types. Personally, I would also have you try one of their face masks as well - that have one for each skin type to fit you, which are all popular.

    What’s your own favorite Innisfree product?

    Anne-Lise: My favorite product is the green tea moisturiser, since I have dry skin, and I am sensitive. I love to apply the cream at night and it's definitely my best product. The scent is amazing, a light scent of green tea and since I love matcha, it works perfectly.

    Nadin: I also prefer the Green Tea line, I usually apply it on a daily basis but I also love the Green Tea Serum and the Green Tea night mask which I use at night when I am dry.

    Working with a korean brand that are in the forefront, tell me about a skincare hack you have learned from Korea?

    N: So, they love to apply toner in layers. Before and after serum.
    Applying serum before toner, gives you that extra hydration boost and intensifies the hydration. As we instead in Europe are used to applying a toner before serum as an extra cleansing step to remove extensions of make up. They simply use it as a hydration tool. The Green Tea Toner would be the example, using first the Green Tea Serum followed by 3-4 layers of toner. Try it!

    Regarding the Green Tea Seed line, I heard you grow your own Green Tea? How does that work?

    - The Green Tea Seed is at the very center of the brand. We grow our own Green Tea at Jeju Island, and is also actually the third largest producer of Green Tea in the world. The island with its clear fresh air and the right climate is perfect to grow green tea. It’s nourished for 3 years from the soil in the territory of Seo-Gwang Tea Field that was created by Innisfree on the ashes of the volcano.

    Regarding the Volcano line, which includes one of the most popular skincare products in Korean Beauty, the Super Volcano Mask, tell me a bit more about using real volcano leftovers from Jeju Island?

    N: The Juji Island is created on volcanoes. Innisfree's Volcanic Line products use volcanic ash, which is one form of ejecta. And we use those ingredients to create our Volcano products with clusters that remove sebum clogging the pores on the inside as well as dead skin on the outside. Important to say is that volcanic ash can only be collected in certain permitted areas.

    So after our conversation, I had to try the new Super Volcanic Clay Mousse Mask 2X, learning that their ingredients are from the island. However, I was a bit nervous about using it since I have sensitive skin. But it worked, I woke up a bit red on my cheeks but my skin was glowing. It is very purifying formulated with Jeju Volcanic Clusters & Spheres™, which helps remove excess oil and cleanse the pores. The texture of the clay mousse is incredible, it's almost therapeutic applying it over your face.

    I know Koreans are careful around their eyes, what do you think of eye care? What’s the difference in eye care between when you are 25 years old, and when you are 45 years old?

    A: I would say that when you are in your late twenties, use more hydrating eye care, and at 45 years old use richer products that help both with hydration and nourishment. For example Green Tea Seed eye roller is nice since it massages your skin when you apply it - and you feel energized. Compared to the Cherry Blossom cream that has very rich ingredients that’s good for the more mature skin.

    What do you think differs Innisfree from other skincare brands?
    A: It’s not because of the origin being a korean brand. It’s because of the ingredients, and the technology behind it. With all ingredients coming from Jeju island. And every product has a minimum of 80% natural ingredients coming from the same place.

    N: Not all brands have the opportunity to grow their own ingredients in their own farms. So that’s something we are really proud of, being so close to the farmers and producers on the island making sure everything is produced well.

    Have you noticed anything prior to your launch in Europe?

    A: Only four years ago, korean beauty was still a small market in Europe, but today I think it’s the perfect timing for the launch in Europe.

    N: We see the korean hype and how korean beauty is being more accessible and wanted in Europe with all social media. Personally I think Koreans have an immense knowledge and beauty secrets, which I personally want to learn all about. They are definitely the leading. It’s just growing and growing.

    How many products are launching at Sephora?

    A: 24 products will launch at Sephora. From the Green Tea Seed line, Cherry Blossom, 4 different sheet masks, as well as the Volcano and Baja line which is created for sensitive skin and acne-pro skin.

    After an influential talk with the two representatives, we ended up discussing some upcoming secrets of the future of Innisfree that I can’t tell you - but are very excited about.

    My next step in my Innisfree journey is to get my hands on their eye creams they talked about well, as well as their new Soybean sheet masks, which have a three step function for extra hydration. Not to mention, I am definitely trying the new skincare secret - applying my toner after the serum. Once again, you learn that Korean skincare is already in the future. I am heading straight to the Sephora online store, to purchase, it may be a review on those as well!