Zalando, one of Europe's leading online platforms for fashion and lifestyle, and the innovative fashion house Paco Rabanne jointly launch a collection for Spring/Summer 23. With vibrant hues and dynamic patterns, the collection aims to stimulate the senses - sight, touch and hearing - through to use bold colors. Each garment has been created to evoke emotion and enhance the sensory experience, inviting wearers to awaken their senses and unleash their colorful sides.
The collection consists of 40 pieces, of which 20 are clothing, 17 accessories and 3 pairs of shoes, all inspired by Paco Rabanne's iconic classics that embody the fashion house's legendary designs. Metallic shades and innovative cuts mixed with bright summer colors are strong elements in the collection.
Paco Rabanne's collection for Zalando is brought to life through a campaign featuring young talent, such as French singer-songwriter Crystal Murray, DJ and model Dustin Muchuvitz and model Aj Yel. The campaign is styled by Glen Mban, who celebrates play with fashion through updated luxury that expresses unique individuality.
The Flow capsule collection is available in all of Zalando's 25 European markets from April 12. The 360° fashion campaign, creatively directed by Flore Bottaro, launched on April 11 and is created in collaboration with Kitten Production Agency.