• photography Kristine Madjare
    fashion Sabine Groza
    dress & bra underneath Baiba Ripa
    knitted top Tribal Hotel

    Sanija wears
    bra & skirt (bra worn as skirt) Baiba Ripa
    knitted skirt detail Tribal Hotel

    .

    Gabriela wears
    crochet tops Snake Cake Vintage
    shorts Baiba Ripa

    In the Meadow

    Photography by Kristine Madjare by Sandra Myhrberg
    top Tribal Hotel
    sweater Snake Cake Vintage
    bra & shorts Baiba Ripa
    dress Milēna Emīlija Seržante

    Sanija wears
    sweater & skirt (bra worn as skirt) Baiba Ripa
    tights Stylist's Own

    .

    Gabriela wears
    top Una Bērziņa
    skirt (bras worn as skirt) Baiba Ripa

    Sanija wears
    sweater & skirt (bra worn as skirt) Baiba Ripa
    tights Stylist's Own

    .

    Gabriela wears
    top Una Bērziņa
    skirt (bras worn as skirt) Baiba Ripa

    knitwear Baiba Ripa
    dress Keta Gutmane
    dress Milēna Emīlija Seržante
    trousers H&M
    bodysuit Keta Gutmane
    jacket Snake Cake Vintage
    mules Milēna Emīlija Seržante
    dress Baiba Ripa

    Gabriela wears
    bikini Tribal Hotel
    hat Milēna Emīlija Seržante
    socks Stylist's Own

    .

    Sanija wears
    bra & shorts Baiba Ripa
    vest Snake Cake Vintage
    mules Milēna Emīlija Seržante
    collar Gummo

    knitwear Baiba Ripa
    dress Keta Gutmane

    Gabriela wears
    bikini Tribal Hotel
    hat Milēna Emīlija Seržante
    socks Stylist's Own

    .

    Sanija wears
    bra & shorts Baiba Ripa
    vest Snake Cake Vintage
    collar Gummo
    mules Milēna Emīlija Seržante

    dress Baiba Ripa
    top Adele Norvele
    trousers H&M

    Sanija wears
    sweater & skirt (bra worn as skirt) Baiba Ripa
    tights Stylist's Own

    .

    Gabriela wears
    top Una Bērziņa
    skirt (bras worn as skirt) Baiba Ripa

    photography Kristine Madjare
    fashion Sabine Groza
    hair & makeup Luize Stare


    models Gabriela Krusta & Sanija Beikmane / System agency
    dress Baiba Ripa
    top Adele Norvele
    trousers H&M

  • photography Christofer Zagal

    fashion Diana Neumark

    .

    all clothing by Felicia Halén Fredell

    Born of Decay, An Interview with Felicia Halén Fredell

    Written by Diana Neumark by Sandra Myhrberg

    The Designer
    “When I was little I was praised for my drawings of people, this later evolved into “dressing up” my painted characters and then teenage me was thinking fashion design is the coolest thing one could do. Over time I realised it’s about the only thing I could actually do, so I naively pursued it and  entered the fashion industry like a baby ready to be moulded after anyone’s liking…” 
    - Felicia Halén Fredell 


    When  it  comes  to  fashion  and  design  Felicia  Halén  Fredell’s  thoughts  and  feelings  differs  from  the  norm  of  a  fashion designer.  In  her  graduation  project  essay  she  wrote  that  her  design  is  born  from  her  “contradictory  relationship  to fashion and the guilt it has brought”.

    Which is your favourite design piece made?
    My favourite piece is always the newest one, the one I  just made- or the one still in my head waiting to be made! Onto the next design that is always going to be bigger and better. I’ve simply stared at the ones in my archive far too long, so they don’t feel like achievements anymore.
    ‘Born of Decay’ was the name she chose for her graduation collection, shown at the catwalk when she graduated from Beckmans College of Design in Stockholm, 2018. Her ambition was to make an emotional collection, that was close to the heart and left the viewer with elusive emotions. Her goal with the design was to add as much value to fashion that it can’t be dismissed or rejected out of hand.

    “I have realised that my creativity has sprung from a critical examination approach that is often also 
    emotional rather than necessarily negative.”
    - Felicia Halén Fredell


    What is your favourite material to work with?
    I love fabrics that kind of defy people’s expectations of them. Like raw silk for example, it’s extremely rich in colour and  has  an  uneven  structure  that  gives  it  a  lot  of  life.  Most  people  seem  to  think  of  satin  as  soon  as  you  mention silk but they don’t know all the different forms the fiber can take on. Or how about a very fine wool crêpe with the most luxurious fall and matte finish, it’s destined for a draped dress - Just call me a fabric snob, I deserve it!

    Besides off being a fashion designer with a big philosophical mind she also works as a costume designer, illustrator and print designer with a focus on high craftsmanship. Since graduating from Beckmans Felicia hasn’t stopped challenging the fashion industry and its intentions with her innovative and conceptually clever yet complex fashion design. 

    Where would you say that most of your inspiration comes from?
    I strive for symbiosis between me and the wearer of my clothing. The greatest inspiration comes from the interview, which  is  the  first  consultation  where  I  get  to  know  my  customer  and  ask  questions  that  will  determine  a  design.  ” When  you  dress  yourself,  is  it  in  functional  uniform,  protective  armour,  a  statement  of  beliefs  or  a  playful  party?” This  is  followed  by,  ”are  you  happy  with  the  state  of  your  style  or  do  you  wish  to  evolve  so  it  better  matches  your inside?” And finally, ”how would you like to feel when I dress you? empowered? vulnerable? both?” I believe fashion is a fine tuned language and I want to express whatever is on the wearer’s mind.

    What can we expect from you in the future?
    You  can  expect  fashion  that  is  thoughtful,  personal  and  authentic.  There’s  always  gonna  be  a  lot  of  drama  as  well! The  launch  of  my  brand  is  somewhere  in  the  distant  future,  but  only  as  soon  as  I  have  separated  fashion  from exploitation. This  is  just  a  brief  touch  into  the  mind  of  Felicia  Halén  Fredell.  The  young  fashion  designer  that  questions  the  status quo of the clothing and fashion purpose.

    photography Christofer Zagal

    fashion & hair Diana Neumark

    model & makeup Cissi Torsler Viström  / Stockholmsgruppen

    .

    all clothing by Felicia Halén Fredell

  • photography Masamichi Hirose

    fashion Sho Sasaki

    jacket Toga Pulla

    shirt Bodige

    pants Toga Archives

    SIGHTING OF MOVEMENTS OF PEOPLE OVER THE BORDER

    Photography by Masamichi Hirose by Alicia

    dress Sacai 

    top Mame Kuroguochi

    top Mame Kuroguochi

    jacket & pants Vintage 

    shoes Dries Van Noten

    jacket & skirt Vintage

    shoes Dries Van Noten

    jacket BED j.w. FORD

    pants Toga Archives 

    shoes Vintage

    top Dries Van Noten

    photography Masamichi Hirose

    fashion Sho Sasaki

    hair & makeup Kei Kouda

    model Kanon

    dress Mame Kurogouchi

    boots Vintage

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