• photography by JASMIN STORCH
    styling JOSEF FORSELIUS
    make up ELVA AHLBIN
    hair TONY LUNDSTRÖM

    model MICHAELA G / STOCKHOLMSGRUPPEN
    photographer’s assistant ISABELLE MINOU
    styling assistant DANIEL JOHANSSON

     

    tulle dress NHU DHUONG

    fur gloves TIGER OF SWEDEN

    belt & sequin dress NELLY

    safety net in plastic (hat) MADE BY STYLIST

    High Valley

    by Jasmin Storch by Sandra Myhrberg

     hats ACNE STUDIOS, TIGER OF SWEDEN &

    MALINDA DAMGAARD for HOUSE OF DAGMAR

    dress with lace detail BY MALENE BIRGER

    necklace HOUSE OF DAGMAR

    shoes LOBRA

    sunglasses ACNE STUDIOS

    bag ALTEWAISAOME


     

    sweater in leather ALTEWAISAOME

    skirt IDA KLAMBORN

    hats ACNE STUDIOS & TIGER OF SWEDEN

    safety net in plastic (necklace) MADE BY STYLIST

    bag BACK

    skirt MARIMEKKO

    sweater ACNE STUDIOS

    knit RODEBJER

    sunglasses ACNE STUDIOS

    necklace HOUSE OF DAGMAR

    shoes & faux fur NELLY

    hats ACNE STUDIOS & MALINDA DAMGAARD for HOUSE OF DAGMAR

    LEFT:
    safety net in plastic (hat) MADE BY STYLIST
    silk dress ACNE STUDIOS
    bracelet & sequin tights (around arm) STYLIST OWN
    shoes & earrings NELLY
    RIGHT:
    hoodie ALTEWAISAOME
    skirt NHU DHUONG
    hats TIGER OF SWEDEN & MALINDA DAMGAARD for HOUSE OF DAGMAR
    boots TIGER OF SWEDEN
    safety net in plastic (hat) MADE BY STYLIST
    silk dress ACNE STUDIOS
    bracelet & sequin tights (around arm) STYLIST OWN
    shoes & earrings NELLY
    bag BACK
    skirt MARIMEKKO
    sweater ACNE STUDIOS
    knit RODEBJER
    sunglasses ACNE STUDIOS
    shoes & faux fur NELLY
    necklace HOUSE OF DAGMAR
    hats ACNE STUDIO & MALINDA DAMGAARD for HOUSE OF DAGMAR

    tulle dress NHU DHUONG

    fur gloves TIGER OF SWEDEN

    belt & sequin dress NELLY

    safety net in plastic (worn as hat) MADE BY STYLIST

    white hat ACNE STUDIOS & black hat TIGER OF SWEDEN
    sunglasses (on hat) ACNE STUDIOS
    dress NHU DHUONG
    trousers ACNE STUDIOS
    pearl necklace BY MALENE BIRGER
    shoes & gloves TIGER OF SWEDEN
    bag MIU MIU
    stone necklace NELLY

     
    clutch &OTHERSTORIES
    jewelry BACK
    blouse RODEBJER
    leather trousers CARIN WESTER
    dress & sunglasses ACNE STUDIOS
    necklace HOUSE OF DAGMAR
    necklace with stones (worn on the head) NELLY
    hats (starting from the top) ACNE STUDIOS, TIGER OF SWEDEN & MALINDA DAMGAARD
    sweater in leather ALTEWAISAOME
    skirt IDA KLAMBORN
    hats TIGER OF SWEDEN & ACNE STUDIOS
    safety net in plastic (necklace) MADE BY STYLIST
    clutch BY MALENE BIRGER
  • photography by MARC LITVYAKOFF

    An Interview with Katya Shehurina

    Written by Marianne Lindgren by Sandra Myhrberg

    Katya Shehurinas dresses are made of materials that touch the skin like a gentle evening breeze in the summer. Floating silk, fur and lace. The design is sleek, yet Bohemian. Pretty far from the anti-fashion Katya grew up with in Latvia, then  still occupied by the Soviet union.

    I was born in 1983, and remember the Perestroika times. During the Soviet era it was difficult to find something different or unusual- because everyone was supposed to be equal. I believe that is the main reason why people of my generation are so eager to create something beautiful and different, full of personal identity and strong spirit. 

    When did your interest in fashion and fabric begin? As a small child. I couldn't sew but desperately wanted some clothes for my dolls. So I cut arm holes in fabric tissues and draped and belted the dolls. Actually this is how it worked during the Soviet era; everything we couldn't buy we had to creat ourselves!  I am grateful to have been born then; it gave me a huge creative force!

    You mostly work with exclusive materials. Have you ever thought about designing casuals? I have tried it. Immediately after I finished my degree in haute couture in Paris, I started my brand and focused on everyday clothes. This was despite my love to exclusive clothes made with love and long hours of handwork- because  I thought it was easier to start this way, with casual clothes.

    But after some years of experience I concluded that it was impossible to compete with monsters like Zara, H&M and other companies who can create stylish clothes with fairly good quality at a very reasonable price. That is how I returented to my roots. Today I believe that in near future there will be only two types of clothes- the cheap, stylish massmarket clothes and the very luxurious type made with devotion. Everything in between will disappear.

    Since 2011, you have your own boutique in London. That seems quite bold, the comptetion in London must be severe? I was too young and naive to be afraid when I started, and that helped me a lot. I still believe that everything is possible. I am surrounded by great people who are helping me a lot which is very important. You can’t do everything by yourself.

    How was it to be an aspiring fashion student in Paris? How did you experience Esmod and the Parisian fashion atmosphere, isn't it quite an harsh environment? It was from a really harsh environment at one hand but on the other hand: where can learn better if not in the cradle of fashion itself? I was really lucky to have such great teachers! 

    Where do you find inspiration? I try to find inspiration everywhere, this can be people, art, emotions, strong historical figures. The most difficult and important thing in my work is to find something new each season, whitout betraying my brand’s essence.
    Favorite  material right now? For the last seasons-the combination of lace and microfibre.

    How and where do you live now? I live in Riga but  travel a lot to London and Paris.

    Which person, dead or alive, would you like to see waring your design? I would like every person to wear our clothes.  It is one of the greatest feelings in my life to see someone wearing and appreciating something I've created.

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