MAXWELL RYAN X BEMZ: INDIVITUALITY OF SUSTAINABLE STYLE

Written by Ksenia Rundin

Bemz, the company that produces high quality replacement furniture legs and furniture feet for IKEA, have now launched a limited collection of furniture legs, designed by Maxwell Ryan, interior designer and founder of the world famous interior company Apartment Therapy.

The Maxwell Ryan x Bemz collection is inspired by the contemporary designers, distinguished 1900s icons and the exaggerated forms of the Michelin Tyre Man. Consisting of four different types of furniture legs with an expressive design and elegant colour palette, the collection brings together Maxwell's dared but timeless design philosophy with Bemz’ minimalistic approach and Scandinavian aesthetics.

Focusing on sustainability and conscious consumption, Bemz aims to offer their consumers to extend the life span of their IKEA-furniture in a uniquely personal way. The consumers are invited to become an ‘apartment therapist’ through a style experience based on the process of co-creation.

https://bemz.com/inspiration/news/maxwell-ryan-apartment-therapy/