Dyson launches the Dyson Airwrap styler, a styling tool engineered to create curls, waves and smooth blow dries without extreme heat.
Following on from the runaway success of the Dyson Supersonic hair dryer, Dyson today unveils its second piece of beauty technology: the Dyson Airwrap styler. The Dyson Airwrap styler uses jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes – at home.
Dyson engineers always start with the problem. The teams researched current styling technologies and identified what they feel to be areas for improvement. Tangled hair. Temperature damage. Size, or weak and unruly airflow.
At the heart of this story comes a radical idea: harness Dyson’s digital motor to create a phenomenon known as the Coanda effect. The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface. Taking advantage of this principle Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage.
“We have been obsessively manipulating airflow for more than 25 years. Our expertise in aerodynamics forms the principle in which Dyson’s core technology is founded upon. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing the need for extreme heat damage. I’m very proud of what the engineers have achieved. James Dyson, Chief Engineer & Founder, Dyson.
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