Burberry celebrates the launch of its latest TB Summer Monogram collection by journeying across the world for a series of immersive takeovers in luxury holiday resort hotspots.
A continued celebration of brand heritage and exploration of the outdoors, the TB Summer Monogram will appear in bespoke iterations at iconic locations in Saint-Tropez, Korea, Singapore and Ibiza - taking over everything from sunbeds, cabanas and parasols, to seat cushions, pool areas and more.
This year's edition of Burberry takeovers follows a successful series in 2021 in Bangkok, Dubai, Ibiza, Miami, Mykonos and Xiamen. For the 2022 edition, Burberry will be taking over locations in four countries, three of which will mark the first ever branded takeovers in the history of the locations, including Loulou Ramatuelle beach club in Saint-Tropez, which opened to the public on 27 May.
Creating a vibrant visual experience and bringing together the iconography of the brand with the adventure of a summer holiday, the new TB Summer Monogram sees the classic Burberry Check merge with the TB Monogram - a motif introduced by Chief Creative Officer, Riccardo Tisci. The result is a bold print that symbolises a synergy of the past and present, and a collection that evokes both a sense of newness and a casual coolness for hotter climes.
At each takeover location, there is also a Burberry pop-up store offering a selection of the TB Summer Monogram collection. Featuring a range of pieces for both men and women, including gabardine trench coats, silk-blend bomber jackets, silk dresses, cotton shirts, swimwear and sunglasses - offering visitors the opportunity to herald summer with the latest evolution of Burberry design.