Following the success of the unexpected brand pairing in 2020, Jimmy Choo collaborates with work- and outdoor-inspired brand Timberland on a new footwear collection inspired by the city of New York. This high-octane capsule sees Timberland’s iconic Original Yellow Bootä re-imagined through the glamorous lens of Jimmy Choo’s creative director Sandra Choi.

To bring a new dimension to their partnership, the global brands tapped Harlem’s Fashion Row, a New York-based agency that provides opportunities for emerging Black and Latinx creatives, who introduced them to New York-native designer Shanel Campbell. Campbell’s work explores the Black Experience in America, and her invaluable insight - combined with Jimmy Choo’s signature style of daring and confident glamour - resulted in a unique fusion that celebrates the creative spirit of the city and culminates in the total reinvention of a cult classic.


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