• photography Beata Cervin / Acne
    fashion Ulrika Lindqvist

    jumper Maison Scotch

    An Interview with Joel

    Written by Linnéa Ruiz Mutikainen by Sandra Myhrberg

    Joel is no stranger to dwell in the unknown. The praised songwriter, 26 years of age, switched behind-the-scenes production for on-stage, immediate happenstance. Here, he freely ponders characteristics, perspectives, and visuals – embodying an enthralling admixture of fact and fiction.

    Born in the Colombian capital of Bogotá, forming part of the Andes, then raised in picturesque, Astrid Lindgren-home of Vimmerby, Joel is familiar with change. His personality is vibrant, seemingly rooted in a series of events continuously merging heartfelt and challenging. Truthfully, his introduction to (him)self aligns with this thought, the most notable, idealism meets realism passage being; “I am quite a mediocre DJ, ride my bike almost everywhere, and just got a deep vein thrombosis although I run a lot and eat worrying amounts of broccoli.”

    Music first struck him at the age of 8. “That is when I started playing the flute. It quickly evolved. I have always had a profound love for music, teaching myself how to play both the piano and guitar,” he says. For the foreseeable future, music served side business. If we fast-forward, Joel still perceived his musical endeavors as strictly part time when applying for university. “I opted for a gap year before starting my studies at Uppsala University. I wanted to study music. But before even making it to university, I got a deal with Benny Andersson’s (ABBA, mind you) publishing label RMV. The gap year has continued ever since.”

    The initial phases of Joel’s career path looked, all industry norms considered, somewhat different. His songwriter self dominated, collaborating with numerous Scandinavian artists of the moment, from The Mamas to Wiktoria. “Once I decided to finally release music myself I think I managed to dodge quite a few bullets. Observation became key, witnessing other up-and-coming artists falling into traps, challenges, and hurdles prone to appear at an early stage”.

    Naturally, discussions arise about the method of transformation. Embarking on new, previously unknown paths and how transcendence feels in the first place. “Usually, your first year being a signed artist consists of constantly working with new people. Every day. It easily becomes draining, regularly open yourself up to strangers. I had another kind of luxury, privileged to focus on producers I already knew, and speeding up the writing process instead of figuring out the ideal constellation of writers.”

    Joel’s own musical catalogue is equally perspective-altering. When asked about characteristics, he points at a much familiar, general consensus of all writers out there. Simply put, a common interest, often an end goal, to eternally engage through emotion. ”Two years ago, I re-read Amy Poehler's autobiography. I realised that script writing isn’t much different. Writers of all genres share an urge to always convey a feeling, the feeling that hits you hardest in the gut. I want the listener to be on edge, experiencing what I felt when writing. Writers like Karin Boye, Mike White, and director Wes Anderson inspire me greatly.”

    In June 2022, Joel released his inaugural EP, Where the tragic happens. He paints up a familiar scenario, explaining how he regularly enters a strong, writing infused head space as something notable happens in life. High’s and lows. The example provided; is early 2022, being dumped for the first time, another bustling Covid-19 wave hits. Yet, transcending into a surprising ode to a reassuring safe space – one’s home. “I brought my studio setup home. Started writing aimlessly. The songs felt too personal to pitch, so I decided to write for myself. On my terms, when inspiration hit me. My EP blossomed during 3-4 months, constantly writing in the kitchen. I had cereal and grilled cheese for weeks straight, allowing myself to solely operate on wants. I hardly left my apartment. It became a home, the walls seeing the very best and worst of me.”

    Production aside, Joel is equally aware of visuals. His fashion, more specifically, is more than just randomised, spur of the moment picks.

    LINNÉA: I get the feeling that you’re quite keen on fashion. How would you best describe your visual aesthetic?
    I and my friend started naming our styles on a twice a year basis. Think seasonal fashion, with the spring summer and autumn winter format. We did that to pinpoint how we wanted to dress that particular season. I've done that ever since. Last SS paid homage to the Ivy League college kid from the late 1980s and early 90s. This AW season leans toward the young Wall Street dad aesthetic, out on a stroll in the park on a Sunday.
    My uniform is straightforward. Dad jeans or cargo pants, snug t-shirt, baseball hat, chunky knits, often paired with sneakers and shirt jackets. Autumn and winter often feel more masculine for me, while feminine influences dominate during spring and summer.

    L: Feels like you have some inspirations in mind.
    Kerby Jean-Raymond never fails to impress. I'm constantly inspired by what he is making at Pyer Moss, referencing trauma and New York City-grit in the rawest, ethereal of ways. Harry Lambert is another one, a stylist with an inspiring and surprising eye.

    L: Returning to music. You have spoilt us quite a bit with new material in 2022. What lies next on the horizon for Joel?
    J: Honestly, I don't know. This business is run by maybes, and the right song at the right time. Trust me when I say that I have been in the studio, writing about recent heartbreaks, and songs are coming together. Generally speaking, I am the worst at keeping my music to myself. I post some teasers on TikTok every now and then, so for the curious, do pay a visit. Fans, be excited. Exes, be wary. Haha.

    vest & trousers Erik Olsson
    t-shirt Samsøe Samsøe
    sneakers Reebok
    blazer & jumper J.Lindeberg
    total look J.Lindeberg
    coat Sthlm Misc
    photography Beata Cervin / Acne 
    fashion Ulrika Lindqvist
    hair & makeup Josephine Golan
    assistant Paloma Gonzalez Axeheim
    all jewellry Talent’s Own
    jumper Maison Scotch
  • photography Sandra Myhrberg
    grooming Alicia Hurst

    all clothing 66°North

    Interview: Kei Toyoshima, New Creative Director at 66°North

    Written by Linnéa Ruiz Mutikainen by Sandra Myhrberg

    Odalisque Magazine, has had the opportunity to speak to Kei Toyoshima, the new Creative Director at 66°North about legacy and his forthcoming projects. 

    The Japan-born fashion forerunner, first entered the global stage in 2008. Working with brands such as Bottega Veneta, Louis Vuitton, and Haider Ackermann. Now,  he plunged into the talked about Icelandic outwear brand, 66°North. 

    Over the last few years, 66°North has seen quite the resurgence. Previously regionally strong, the brand embark on an exciting journey, shaping its identity as a modern brand of contemporary measure. Founded in 1926, equipped to cater protective clothing needs of Icelandic fishermen and workers alike, the now B-Corp and Carbon neutral establishment now attracts both outdoor aficionados and fashion trailblazers.

    Toyoshima himself discovered 66°North when travelling. “I visited Iceland a few years ago. That’s when I first heard of the brand. It’s truly synonymous with Iceland and I found beauty in that. ”When returning for a second visit, he met Helgi Runar Oskarsson, CEO of 66°North. Immediate similarities between Toyoshima’s homeland, Japan, and Iceland sparked inevitable conversation. “We both experience extreme nature. I found it particularly interesting from a style perspective. As islanders, we protect ourselves with layering.”

    When asked about reasoning behind the career-defining change, Toyoshima immediately points at expertise, design, and the balance between both, as his most recent consultancy stint at Louis Vuitton continues. “Working with both 66°North and Louis Vuitton's menswear department creates a mix of luxury and technical industry. My added value is style and design. I see plenty of potential by simply infusing my luxury brand experience, especially in order to expand the
    collection and its customer base.

    ”Toyoshima is aware of functional importance, yet with an exclusive eye. “66°North's core collections mainly consist of historic staples. But they can be worn both in the mountains and pulsating city streets. Today, functional apparel is frequently seen on the runways, but most
    fashion houses can’t really compete with with 66°North. We offer technical and down garment production, with our own factories.”

    His well-anticipated inaugural official collection at the creative helm of 66°North will be presented for the AW24-season. Meanwhile, Toyoshima oversees campaign imagery, strengthening the visual image of the brand. “My vision is to bring fashion and luxury to the collection while staying true to the brand's DNA and heritage. Quality and performance are the most important ingredients of function and durability. The longer our products last, and are useful, the more effectively 66°North can protect its customers and our earth.”

    Moving forward, his next substantial project will examine quintessential brand identity and belonging. Connecting the past with the present is to be expected, a vision running deep in 66°North's veins. “I aspire to make creations that seamlessly transcend time and gender. Merging the past 99 years with the next 99 years,” he explains. The number 99 is paramount, serving a vivid testimony to brand heritage. “It’s 66 upside down. Although it may sound strange, it represents the place we first started. Our attitude of always aiming higher.”

    Elements of sustainability sit nicely alongside, infusing all launches. “Sustainability indicates timeless design. A current uniform that accompanies your lifestyle. We want our vision to be genderless, timeless. I imagine a future where people will love us for a long time, handing us over to the next generation.”

    photography Sandra Myhrberg

    article Linnéa Ruiz Mutikainen
    grooming Alicia Hurst
    model Nathaniel / FYE Management

    all clothing 66°North

  • .

    photography Sandra Myhrberg

    grooming Filippa Finn

    all clothing from Caliroots

    balaclava Carhartt WIP

    trousers Dickies

    belt HUF

    jewellery Tom Wood

    Odalisque x YIKES x Calirooots

    Written by Fashion Tales

    The name behind the pseudonym Yikes is Zacharias Zachrisson (Vacation Forever, Tussilago). He is now debuting in a new Britpop-infused sound that is not easy to put a finger on. Of course, references to Happy Mondays and Primal Scream can be picked up by the listener. Yet, the sound is entirely new and more in line with Zachrisson's stage persona that has already managed to attract an audience during intense live performances.

    Tell us about YIKES, how did it start?
    I'm getting older and I’ve been doing the same kind of emo based indie music for a long time. Sometimes I felt like it wasn’t me 100 percent cause I had a lot of energy running loose in my body and I’m talking about a more upbeat energy that needs to come out and I didn’t get that out from my body before when playing live…I want to jump up and down tearing apart the stage and that shit needs a different energy and that energy is yikes!

    What made you take the decision to move on from Vacation Forever and Tussilago?

    Tell us about your first single “Not that bad”
    Not that bad is a journal of a 30 plus something guy with a beer belly still trying to be something not really succeeding but after all, it’s not that bad, you know?

    Tell us about your second single “Five Days in a Coma”
    When I was younger I went to Barcelona a lot of skating and between the skating, We partied a lot and I mean a lot. It was a buffet of drugs and 24h partying like 5 days in a coma…sound kind of dark and maybe it was if you read between the lines but I didn’t back then when I was 16 so it was just straight up being a skate rat and living for the day sounds cliche..and maybe it is but that’s how to feel when looking back on it..so when I heard the beat in the studio my subconscious went to MACBA ( MACBA is the most famous skate spot in Barcelona) in Barcelona skating and partying with my friends, it’s not more complicated than that.

    What’s your go-to outfit?
    Adidas tracksuit jacket, white shirt, and a black tie, and a pair of superstars.

    Favourite live performance?
    Every time I play.

    2023 - what’s happening?
    Embody my visions and dreams that I had in 2022 and go for it 110%.

    photography Sandra Myhrberg
    grooming Filippa Finn

    all clothing from Caliroots

    balaclava Carhartt WIP

    trousers Dickies

    boots Timberland

    belt HUF

    jewellery Tom Wood