Following the success of the iconic Alphabeta Pendant Lamp, which was first introduced in 2015, Hem tapped renowned designer Venetian designer Luca Nichetto to create a reimagined version of the piece which he has named the Alphabeta Floor Lamp. The Floor Lamp is bi-directional and comes in eight different shapes and four different colorways, offering a staggering 1,024 configuration options.

The chameleon-like lighting system, which features an accompanying online configurator, is offered in a variety of designs, from flamboyant pink, to sleek black, or softer serene white.

“When designing Alphabeta Lamp, I wanted to create a system, in which you can combine shades to create your very own lamp. I did a lot of research on different kinds of shades and the variety of light effects you can obtain. I wanted to allow the users to create their customized lamps by combining different pieces - like letters in an alphabet, ” says Luca Nichetto.

Nichetto began his career working for respected brands Salviati and Foscarini before launching his own design firm in 2006. Born from a deep passion for industrial manufacturing and craft, Nichetto’s practice combines Italian and Scandinavian cultures in fields of product, industrial and interior design. This is Nichetto’s third design collaboration with Hem.