Happy Socks x Snoop Dogg

Written by Dahlia Celestina

When Music and Fashion Collide

With over 35 million albums worldwide, it’s no surprise that Long Beach legend, Snoop Dogg is coming out with yet another project. Reigning as a cultural icon for over two decades, Snoop is and always will be the number one “Alpha Dogg”.

Announcing his new album week’s prior by dropping a short but sweet trailer, he left everyone in anticipation for more… The Doggfather’s new album “BUSH” has been entirely produced by friend, multiple Grammy winner and icon in the music and fashion scene, Pharrell Williams.

So, to celebrate the launch of his recent album release, Happy Socks is coming out with a whole new collaborative sock design to follow an already newly launched athletic line.

The smooth, funky vibes correlate perfectly with the new line of the already hyped up sock line. Matching the vibes perfectly with Snoop’s cool and collected Cali persona, the socks colour palette of blue, pink and green fit his newest album cover and sound to perfection.

This exclusive design will be available as a unisex product, giving every type of customer the chance to spice up their sock drawer.

You can find the collaboration at Happy Sock’s Stockholm and New York stores, as well as many other retailers worldwide.

As for the album; Spotify, iTunes, as well as local music stores carry the rap legends brand new and anticipated album.