Rodebjers New Campaign - I Am

Written by Fashion Tales
Fashion is always evolving and changing to keep us interested. This season Karin Rodebjer went her own way and instead of clamoring for the hottest model or 'Insta Girl' as is the norm for many labels, she decided to do something cooler and featured Professor Danica Kragic, a robotics scientist in her Autumn/Winter campaign. The concept "I Am", is about portraying women who make a difference. 

Kragic is one of the world's leading robotic scientists and Professor of Robotics at the KTH Royal Institute of Technology in Stockholm, Sweden. She is the front person in the first chapter of the series. The campaign shows the strength of diverse personalities, and the importance to show the different traits us humans have.

"I work, I focus, I fuck up, I work, I focus, I succeed, I use my head, I focus, I create, and use research to try to explain", Kragic annotates and we listen, feeling affected. 

"Conscious and driven women has always been my main inspiration. Women with the drive to both fail and succeed. The demands that duality of life expect from us shape us and our needs. Those are the shapes that I want to create", says Carin Rodebjer, Creative Director and Founder of Rodebjer 

Take a moment to watch the video HERE.
We are looking forward for Ms. Rodebjer's next face, this concept is truly refreshing.