An icon- Arto Saari is the epitome of remarkable, a world-class skater and accomplished photographer. He is creative and powerful- the closest representation of the Neuw man.

Driven by purpose they captured Arto in true form, scouting photographic subjects in his home of LA. As a photographer Neuw saw his desire to capture history in the making using the camera as a recording device for his life.

Neuw is a 21st century denim brand, “we know jeans- we understand jeans”, as ther describe themselves.

“The uniform of the rebel, par of ever sub culture, counter culture and youth movement. At Neuw we create jeans with purpose, constructed with durability to wear the scars and repairs of our journeys. Wear with Purpose is the story of denim and the people who wear it.”