The Cords & Co – the world ́s first premium corduroy brand for men and women, will mark its debut within the fashion world on August 24, 2017. The brand will open 6 Mono flagship stores in fashion capitals around the globe including New York, Paris, London, Los Angeles and Stockholm, while opening a global online shop and collaborating with wholesale partners on 20 markets.

Founded in Stockholm in 2016, The Cords & Co is the world ́s first and only brand to focus it’s collections solely on corduroy. The Cords & Co will provide fashion loving men and women with premium corduroy products with an aim to be the corduroy alternative to denim.

“The Cords & Co is created by a passionate group of people united by a shared love of corduroy. By exploring new ways to work with corduroy in our Stockholm design studio, highlighting it’s long but little known history, and working closely with a carefully curated group of collaborative partners and cultural tastemakers in each of our flagship city locations around the world, we’re excited to share our unique story of a fabric everyone has a connection to, yet no other brand has dedicated themselves entirely to it” says Omar Varts, CEO.

The launch on August 24 will be accompanied by the openings of the two Stockholm stores. The two stores, 302 and 334 square feet each, will be located on Åsögatan 132, Södermalm and Stureplan 19. The rest of the stores will open on August 31 in Soho New York, Abbot Kinney L.A. Soho London and Le Marais Paris.

The Stockholm stores’ concept is developed in collaboration with Swedish architects In Praise of Shadows and is a mix of skate culture and more high end fashion. The design is built on a palette of materials with a clear natural material expression. The materials are arranged to enhance the spatial characteristics of the store spaces and with reference to the vales of the corduroy the materials are worked and arranged to create a composition of lines in different scales.

Even though not yet launched, the Cords & Co has already teamed up with various high profile and diverse collaborative partners such as Alpha Industries, Eastpak, and DJ Harvey to name just a few.

“Opening 6 flagship stores in global fashion capitals, as well as launching shop online and teaming up with several established and influential brands and people, pretty much explains what we are aiming for – to have people all over the world rediscover their love for corduroy!”, says Mikael Söderlindh, Founder.