Göran Kling and New Black have both been described as pioneers within their segment of expertise. They both share the opinion that development within the fashion and jewelry industry is evolving when we dare to question the way of doing and allow ourselves to create from new perspectives. Göran Kling and New Black are now collaborating in a new collection under the name: PEACE

“I’ve always been a fan of New Blacks design. It is rooted in the street culture and community, always with a clear care for the consumer. I find them both sympathetic and modern. Therefore, I was truly happy when New Black asked me if I was interested to collaborate, says Göran Kling about the collaboration.”

Göran Kling is well known for his handmade jewelry that could be characterized as pieces of a genuine craft with high quality and a playful design. Göran’s jewelry has been spotted on some of the world’s hottest and most talked about artists right now.

New Black’s core is in the Göteborg underground street culture where it was founded by Andreas Undén and Elias Gillberg. New Black has right from the start wanted to challenge the street culture in clothing in Sweden and can today be described as one of the world’s most thrilling street wear brands to watch.

“We decided quite early on that we wanted to start the working process from a signature symbol with a clear message and landed in the Peace-sign that is always current and important. Probably even more important than ever today, fall of 2017. Not only is the sign a constant reminder of how we can all be better, but it also rimes well with Göran’s idiom combined with New Black’s esthetics. We often find lots of inspiration from the 90’s hip-hop culture where the Peace sign is iconic, says founder Elias about the New Blacks PEACE-collection.”

The limited PEACE-collection contains of clothing and jewelry in a true co-create spirit. You can find the collection at C-Store, caliroots.com, New Black Store, newblack.se and APLACE.