Fashion photographer Linda Andersson and Beckmans’ designer student Jannica Hagfors have had a number of creative collaborations, resulted in a unique symphony of photography and fashion. Their recent project is not any exclusion, giving us an opportunity to follow the ephemeral language of fashion caught by the skillful camera lens. In order to satisfy the fashion curiosity of our readers, Odalisque Magazine has asked Jannica a couple of questions about her collection ‘Blackbirds’.
Could you please say a couple of words about the product’s DNA, such as the idea, sources of inspiration and the message you send to the consumer?
‘Blackbirds’ is an interpretation of a poem with the same title, which a friend of mine has once written to me. It is about how to stay within your own layers in order to protect yourself against the surrounding world and how to exist within those layers by being your own self. By featuring the denuded back of a dress, I reveal a fragile part of the body and what is beneath.
What do you think your collaboration with Linda has added to the collection, what we otherwise are not able to recognize in the garments, outside the photographic context?
Our intention was to conceive a feeling of tranquility in the motion and add a poetry to the photographs. Something to reflect about and be able to lean back toward, while reading a poem and searching for serenity.
Could you please tell how you have interpreted the aspect of sustainability in your collection?
When I was working on the collection, my aim was to minimize the potential waste. So instead of turning the train around and shaping the pieces, I have chosen to make use of the entire fabric. The bottom part of the dress has a rectangular form and so do the most of the fragments. Such strategy resulted in a minimal waste during the cutting.