The Fall 2019 CALVIN KLEIN UNDERWEAR campaign, #MYCALVINS IRL – In Real Life- celebrates two totally different perspectives of what sexy looks like. The result blurs the line between the public image and private realities of our unapologetic cast and asks the question, how do you do sexy? Perfectly filtered or IRL raw?
The campaign features a cast of bold personalities whose vulnerability and confidence expose a new, spirited idea of sexy. Supermodel Naomi Campbell, DJ and producer Diplo, actor Jacob Elordi, NFL star Odell Beckham, Jr., model Matthew Noszka and musicians Beth Ditto and Lay Zhang star in their first CALVIN KLEIN campaign alongside actress Jelly Lin, supermodel Bella Hadid and model Cara Taylor. Each comfortable in their own skin and each confident in their CALVINS.
The #MYCALVINS IRL campaign brings a unique point of view on sexy by capturing both the posed and stripped- back sides. In a series of high-energy videos by Bardia Zeinali and expressive still images by Daniel Jackson, the campaign brings to life the playful and pure perspective of sexy; one that encourages self-expression and underscores the idea that sexy is a state of mind.
The Fall 2019 campaign highlights the brand’s new underwear offerings including: Neon, 1981 Bold, across both men’s and women’s categories, and Liquid Touch, in the women’s tailored bra category. A continuation of the #MYCALVINS movement, the campaign will embrace a video first approach and will be supported by digital, social, and high-impact outdoor locations.