No. 5

POWHER

Written by Fashion Tales

With the mission to inspire women to unleash their creativity and potential Powher Accessories will mark its de- but on August 29, 2019. The launch include the opening of a Powher pop-up shop at & Other Stories flagship store in Stockholm as well as a content dri- ven online shop.

Powher believes thinking small is the new big thing. The simple yet so powerful ritu- al of adding accessories to elevate your outfit and attitude is what Powher is all about. A brand that encourage all you incredible women to be and act more you.


”The act of wearing accessories has been a mirror of women’s contemporary lives throughout history. That means every woman from royals and female icons to the girl next door have a relationship to the product- a concept that is truly Powher’s never ending source of inspiration”, says Linnéa Bach Gärde, Co-founder.


The Powher debut collection consists of hair accessories, earcuffs and brooches. All pieces come in a non-body-pierced design and many are customizable for that unique styling and personalized look. It’s a see now buy now assortment with prod- ucts added continuously to the line the coming months. Powher will also offer a hand picked vintage collection with weekly drops.


”We love to see Powher as an inclusive and lovable brand, always presenting must- have designs and wallet friendly prices. Our very name embodies the culture of the brand; the collection and the content are manifestations of female empowerment”, says Sanja Jovansdotter Meerits Co-founder.