Odd Molly was born on March 25, 2002 in Stockholm. It all started with a conversation, each with a glass of wine and a sketchbook. Since then, the Swedish fashion brand has been a success. Odd Molly's collections hold the same style now as then, and are known around the world for their iconic use of lively pattern mixes, embroidery and colorful designs. The brand celebrates its 20th anniversary by showcasing the SS22 collection at NK in Stockholm on March 30.

Since its inception, Odd Molly's vision to inspire women to go their own way and express themselves fully has permeated all collections. Their design includes the Scandinavian style with a more playful expression that exudes freedom and adventure. Influenced by nature, folklore and crafts from all corners of the world, they have managed to create countless design collections that have been praised by the fashion press and sought after by customers globally. The brand was named the brand of the year by Swedish Trade in 2007 and has since won fashion awards in Sweden, Germany and the Baltics.

The inspiration behind the brand is Molly, a girl who lived a bohemian skater life in Venice Beach in the 80's and dared to break norms, follow her heart and go her own way. Odd Molly is today, 20 years later, an international company that with great success creates detailed garments with care and offers high quality and sustainable material choices.

“We want to continue to inspire women all over the world to go their own way and express their own unique style,” says Anna Lönnerstedt, CEO of Odd Molly.

The collections are well worked out and the mixed patterns carefully selected, where each garment can be easily mixed and matched with the rest of the range. Odd Molly's iconic style with mixed colors and handmade details and embroidery that are united in a perfect own expression runs like a common thread season after season. The positive response from customers at each collection release has meant that Odd Molly has developed its range continuously and included more and more products.

The new anniversary collection pays homage to femininity and personal style. Through his design, Odd Molly wants to inspire women around the world to feel like their most vibrant selves, both inside and out. The collection includes elegant dresses, crisp cotton tops and sheer fabrics in a mixture of earthy colors such as olive green, natural white and red together with mango orange, berry tones and sea blue. The new collection is available in Odd Molly's web shop and at selected retailers.